Mastering the Art of Niche Marketing & Selling Eytan Wiener Co-Founder and COO of Quantum Networks
Eytan Wiener is co-founder and COO of Quantum Networks, founded with Ari Zoldan and Jonathan Goldman. They grew from 0 to $30million in sales in just under 4 years. They sell items such as wireless routers, signal boosters, hard drives and much more. It all started with Eytan and 2 friends in a cubicle.
Click to Watch…Mastering the art of niche marketing & selling
Putting the Customer Experience First with Jason VandeBoom Founder of ActiveCampaign
Jason VandeBoom is founder of ActiveCampaign which is a web based marketing platform that helps hundreds of thousands of small businesses improve and automate their marketing.
Going Beyond Cart Abandonment with a Lifecycle Email Solution with Mike Arsenault Founder of Rejoiner
Mike Arsenault is cofounder of Rejoiner. Rejoiner is a software for ecommerce companies that helps drive faster revenue growth. They have helped over a thousand companies including Guess, Hallmark, and many more… And to date, their customers have generated an additional 68,268,068.79 in revenue using their software.
They have a strong value proposition — “Done with you” service by a team of ecommerce email marketing experts WITH a guaranteed ROI every month.
![[Direct Response Series] Direct Mail Marketing That Works With Travis Lee Founder of 3D Mail Results.com](https://www.inspiredinsider.com/wp-content/uploads/2016/04/travis-lee.jpg)
[Direct Response Series] Direct Mail Marketing That Works With Travis Lee Founder of 3D Mail Results.com
Travis Lee coFounded 3D Mail Results with his dad Keith Lee in 2007. 3D Mail has helped over 10,000 business owners increase the response and profit using direct mail. They help direct mail marketers increase their return using clutter busting 3D mail products and grabbers. They have a selection of over 600,000 promotional products you can use to make sure customers or prospects never forget about YOU!
A Business Built on Full Transparency with Roy Krebs Co-Founder of Natural Stacks
Roy Krebs is cofounder of Natural Stacks with Ben Hebert (A-BEAR). Natural Stacks creates open-source dietary supplements for optimal performance. One of their flagship products CILTEP® is a nootropic used by athletes, rocket scientists and silicon valley execs. They founded Natural Stacks in 2013 and generated 7 figures in their first year. We have a lot to learn from them on building a business.
Here’s a glimpse of what you’ll learn:
- [1:02] Jeremy’s welcome and introduction to this episode with guest Roy Krebs.
- [3:14] Roy shares his experience with Martin Jacobson, winner of the 2014 World Series of Poker.
- [11:08] The importance of high-profile testimonials for the Natural Stacks products.
- [11:52] The typical wants and needs when a celebrity is considering being sponsored by your product.
- [14:34] How Roy got Dave Asbury on board with Natural Stacks.
- [16:36] The inspiration behind the name of one of their flagship products, Ciltep.
- [31:06] The thought process behind the open-source approach.
- [35:22] Some of the concerns they dealt with early on in Natural Stacks.
- [37:05] The process of patenting Ciltep.
- [41:58] How Roy tackles his day.
- [49:42] The role of clinical trials in product development.
- [52:52] The decision to move from remote workers to creating a central office in Austin, TX.
- [1:03:25] The move to transition to a new team of people and why they felt it was necessary.
- [1:15:47] What Natural Stacks intends to focus on during the clinical trials.
- [1:18:01] Getting the products ready for the market.
- [1:27:37] The process from product launch to starting to get sales.
- [1:37:44] What’s in the pipeline for Natural Stacks.
- [1:41:30] What’s worked in marketing for Natural Stacks?
- [1:48:52] What eCommerce platform has worked well for Natural Stacks?
- [1:54:57] The low point for Natural Stacks.
- [1:58:01] The proudest moments for Natural Stacks.
In this episode…
Entering the natural products marketing doesn’t come without challenges. From gaining trust to attracting high-profile testimonials, every detail matters to the future of your business. For Natural Stacks, the focus on producing top quality products with full transparency has been at the core of everything they do. Why full transparency? Well, as co-founder Roy Krebs explains, it’s the best way to gain trust and create products you can truly believe in.
The open source approach of Natural Stacks truly makes it stand out among competitors. Roy explains their disclosure of every last detail of each ingredient and why it’s something Natural Stacks will always do. He also shares how building that level of trust eliminates the worries that might normally cross your path as the business grows. It’s this level of integrity and quality, Roy says, that has attracted high-profile people like Martin Jacobson, Dave Asprey, and Tim Ferris to their line of products.
Roy discusses the decision to patent their flagship product, CILTEP and the process of doing so. He also shares the value of product testing and clinical trials in order to gain even more credibility in the market.
As they approached the launch of CILTEP, Natural Stacks knew they had to spread the word in order to enter the market with a bang. Roy shares their strategies after production and why they chose to send out a bunch of free product in order to support their launch.
Roy’s optimism is clear throughout this conversation and it’s obvious that it’s played a key role in the success of the company. In closing, he shares the low point and high point of the evolution of Natural Stacks and what’s coming next for this flourishing natural products company.
Resources Mentioned on this episode
- OUR SPONSOR: http://AcutityScheduling.com
- www.NaturalStacks.com
- www.Shopify.com
- Dave Asprey
- Martin Jacobson
- Tim Ferris
Sponsor for this episode
At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.
We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.
What do you need to start a podcast?
When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.
The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.
We make distribution easy.
We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.
Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.
The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.
Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.
Are you considering launching a podcast to acquire partnerships, clients, and referrals? Would you like to work with a podcast agency that wants you to win?
Contact us now at [email protected] or book a call at rise25.com/bookcall.
Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.
Insider Stories from Top Leaders & Entrepreneurs…
A Career Built On A Passion For Pinball with Roger Sharpe Founder of Sharpe Communications
Roger Sharpe who is one of the most idolized people in pinball history. He is the Babe Ruth of pinball when he called his shot in 1976 to help legalize pinball. Roger was considered one of the top players in the world and now his sons are among the top in the world also. He has worked in game licensing and marketing for over 35 years.
Click to Watch – Pinball Legend
![[Top Author Series] The Paleo Diet Examined by World’s Leading Expert Dr. Loren Cordain, Author of The Paleo Diet and Dr. Lane Sebring](https://www.inspiredinsider.com/wp-content/uploads/2016/04/PicMonkey-Collage.jpg)
[Top Author Series] The Paleo Diet Examined by World’s Leading Expert Dr. Loren Cordain, Author of The Paleo Diet and Dr. Lane Sebring
Dr. Loren Cordain is acknowledged as the world’s leading expert on the Paleolithic diet. He has been a professor at Colorado State University for over 30 years and is one of the top global researchers in the area of evolutionary medicine focused on diet and health with hundreds of peer reviewed scientific publications. Dr. Cordain is the author of many bestselling books including The Paleo Diet, The Paleo Answer, The Paleo Diet Cookbook, and many more.
Dr. Lane Sebring joined the conversation. He has practiced medicine in Wimberley, Texas for over 21 years and has served as a board examiner for the American Academy of Anti-Aging Medicine. Dr. Loren Cordain stated that Dr. Sebring is the first physician to base his practice around the Paleo Diet.
From Idea to Global Sensation with Dr. Jonathan Carp founder of MiracleNoodle.com
Dr. Jonathan Carp Founded MiracleNoodle after visiting a friend in Japan. The miracle noodles have zero calories and zero net carbs. The company has sold millions of packs of noodles worldwide and have been featured on Dr. Oz, Rachael Ray and all over the news and media.
Build It And Charge More For It with Joe Winke Founder of HealthySurprise.com & JamboSuperfoods.com & GiveMeTheDirt.com
Joe Winke is the Founder of 3 companies… Healthy Surprise which is a subscription healthy snack box, The Dirt Personal Care company- which sells high quality personal items, and Jambo Superfoods company which is high quality herbal and cannibus infused edibles.
He has been featured by the Wall Street Journal, Oprah.com, Playboy.com and many others.
Happiness, Health, and Love to All The World with the Ice Man Wim Hof of wimhofmethod.com and innerfire.nl
Wim Hof a.k.a. “The Iceman” is known for his ability to withstand extreme cold and control his autonomic nervous system. Wim holds 21 world records, including one for staying immersed in ice up to his neck for 1 hour and 52 minutes.
He reached the top of Mount Kilimanjaro in his shorts within two days and taught a group of 27 people to do the same. He climbed Mount Everest wearing nothing but shorts and shoes, and he completed a half marathon above the arctic circle in Finland in temperatures close to −20 °C (−4 °F) dressed in nothing but shorts. He even went to the opposite extreme and ran a full marathon in the Namib Desert without water.
Here’s a glimpse of what you’ll learn:
Pre-show banter (this is interesting stuff!)
- [0:01] Wim doing some yoga atop a mountain.
- [1:23] Wim’s viewpoint of conditions and control of the environment.
- [3:01] Breaking mountain climbing records with untrained groups of people.
- [8:42] The last group’s toughest challenges climbing Kilimanjaro.
Outline of the interview
- [13:52] Jeremy’s introduction of Wim Hoff.
- [15:14] Wim’s closest call – when he was closest to death.
- [20:26] The instantaneous changes experienced in Wim’s training.
- [22:51] Wim’s journey to the top of Mt. Everest – running a marathon in shorts only.
- [27:17] The greatest challenge of climbing Everest.
- [30:04] The physical disciplines Wim follows when engaging in an extreme endurance challenge.
- [33:28] How long a group trains before climbing Kilimanjaro with Wim & the key components of the training.
- [37:09] Daily habits to do for endurance and extreme training.
- [39:00] The ability of human beings to tap into their own body chemistry.
- [40:10] The instantaneous effects of Wim’s breathing methods.
- [46:26] Jeremy’s experiences practicing Wim’s methods.
- [52:13] Wim’s breathing practice when being immersed in ice.
- [57:31] The impacts of pH levels on grief, stress, and other conditions.
- [59:02] A variety of applications for Wim’s breathing protocols.
- [1:01:13] Wim’s thoughts on why more people are not adopting his methods.
- [1:02:13] Wim’s research and experience training others to control their immune systems.
- [1:04:27] The mental part of these disciplines and the focus of the mind.
- [1:07:08] The 4 days that trained people to overcome symptoms of sickness.
- [1:10:05] Wim’s instruction of people with stage IV cancer.
- [1:11:41] The types of people who could be helped by these breathing techniques.
- [1:14:21] In an ideal world, how much time should be spent on breathing each day.
- [1:17:24] How scientists explain the results of Wim’s results.
- [1:19:58] What makes Wim want to do the extreme feats that he does.
- [1:21:45] The hardest thing Wim has ever done – getting through to people.
- [1:22:33] The loss of Wim’s wife and how he raised 4 kids on his own.
- [1:25:02] A day in Wim’s life with 4 kids as a single dad.
- [1:26:11] Wim’s first encounter with extreme cold.
- [1:28:10] What attracted Wim to extreme cold?
- [1:29:30] What Wim wanted to do when he grew up.
- [1:30:17] Wim’s parents and what they did when he was a child.
- [1:32:42] The lessons Wim learned from his parents.
- [1:35:41] Early extreme feats Wim tried as a young man.
- [1:36:43] Wim’s mission: To bring happiness, strength, and health to everybody.
- [1:39:02] Wim’s lowest point and how he pushed through it.
- [1:40:01] How Wim coped with the loss of his wife.
- [1:41:40] Wim’s proudest moments.
- [1:47:01] Why Wim believes that we have to change the world.
- [1:49:23] What Wim suggests you should check out in his training.
In this episode…
Few people have established such a place of reverence in their particular field as Wim Hof has. Wim is a very unorthodox example of a man who took his beliefs seriously and has fought to prove them to be true. He is affectionately known as “The Ice Man” because of his extreme endurance feats in cold temperatures. Wim has climbed Mt. Everest and Mt. Kilimanjaro, among others, in nothing but his shorts. But what’s more amazing is that he has also trained others to do the same thing in relatively short periods of time, in an effort to prove that the human brain and body are capable of so much more than we have believed in the past.
Wim is a native of the Netherlands and is not University-trained in science or conditioned professionally to be an endurance athlete. Even so, he’s been able to accomplish some of the most spectacular and truly unbelievable feats in the world. He first came into contact with exposure to cold when he was 17 years old and in his words, “The cold became my teacher.” Somehow, that experience put him in touch with his body in new ways and he’s been experimenting ever since.
What motivates a man to do the kinds of things Wim does? He says it’s for two reasons: #1 – to bring health, happiness, and strength to all the children of the world. He truly believes that the breathing and conditioning methods he’s discovered can not only bring healing to the body but also peace to the soul. And #2 – to gain attention for the research and beliefs he’s pioneering in regard to how breathing and pH levels in the body impact sickness and health, endurance, and the ability to perform at a much higher level mentally. One of the most incredible results of Wim’s experiments is the effect his breathing techniques have had on sickness. In one instance, after training a group of people with his breathing practices, they were intentionally subjected to a particular strain of bacteria and their bodies were able to fight it off with incredible strength. Wim attributes the result to the higher pH levels of their bodies because of the breathing techniques they’d been practicing.
In Wim Hof’s own life, his breathing techniques and mindset practices enabled him to push beyond the grief that threatened to consume him when his wife was killed in an accident. Wim is convinced that the mind is much more powerful than we have believed and that the right personal practices and disciplines can eliminate things like stress, worry, grief, and even physical sickness. This is a very interesting, unbelievable conversation that I know you’ll enjoy.
Resources and People Mentioned on this episode
Sponsor for this episode
At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.
We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.
What do you need to start a podcast?
When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.
The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.
We make distribution easy.
We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.
Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.
The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.
Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.
Are you considering launching a podcast to acquire partnerships, clients, and referrals? Would you like to work with a podcast agency that wants you to win?
Contact us now at [email protected] or book a call at rise25.com/bookcall.
Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.
Insider Stories from Top Leaders & Entrepreneurs…
How One of the Largest Real Estate Communities was Built? with Joshua Dorkin Founder of BiggerPockets.com
Josh Dorkin started BiggerPockets.com from scratch 10 years ago and now has over 435K members. They have grown to be one of the largest and most reputable real estate community on the Internet with a forum that has over 900,000 posts! and they hold the #1 real estate podcast on iTunes. They attract more than 1k new members a day and help change people’s lives to gain their own financial freedom through real estate!
![[Top Author Series] The Essentialism Movement with Greg McKeown Author of “Essentialism” & Founder of ThisInc.co](https://www.inspiredinsider.com/wp-content/uploads/2016/02/Greg-McKeown.jpeg)
[Top Author Series] The Essentialism Movement with Greg McKeown Author of “Essentialism” & Founder of ThisInc.co
Greg McKeown is the author of the New York Times and Wall Street Journal bestseller “Essentialism: The Disciplined Pursuit of Less.” Greg has spoken at companies including Apple, Facebook, Google, LinkedIn, Pixar, and Salesforce.com, just to name a few.
E-commerce Explosion Through Exceptional Quality and Customer Service with Eric Tong of Tech Armor
Eric Tong is coFounder of Tech Armor, a leading manufacturer of mobile device accessories like phone Chargers, Glass Screen Protectors, and protective cases. Eric cut his teeth in business rising to VP of the Asia Pacific region of Belkin over the course of 15 years, and cofounded 2 previous companies. Tech Armor has sold over 7 million products through leading e-commerce partners like Amazon, ebay , Newegg, and many more.
Scrapping His Way to A Successful Startup with Jeremy Smith Founder of SpotHero.com
Jeremy Smith cofounded SpotHero with Mark Lawrence and Larry Kiss. SpotHero is an on-demand app that makes parking easier for the daily driver. They have disrupted the traditional parking industry.
He has helped build the company from zero to 73 team members, their app has helped over 2 million cars park, there are over 1000 parking facilities that have partnered with them and. Spothero has raised over 27 million to date and has grown to over 13 cities.
From Startup to Multi-Million Dollar Company with Zvi Band Founder of Contactually.com
Zvi Band is the Co-founder of Contactually,which is a relationship marketing platform. Contactually ensures that you stay top of mind with the relationships that matter to help you grow your business. Zvi helped bring Contactually from idea in his Evernote to 52 employees (and counting), millions in revenue, 12M+ in venture backing, and thousands of paying customers. Zvi is active in fostering the tech community in D.C. and has been named a Tech Titan 3 times.
![[Top Author Series] The Two Leadership Traits To Explode Your Business With Mark C. Winters Author Founder of RocketFuelNow.com](https://www.inspiredinsider.com/wp-content/uploads/2016/01/Mark-C.-Winters150.jpg)
[Top Author Series] The Two Leadership Traits To Explode Your Business With Mark C. Winters Author Founder of RocketFuelNow.com
Mark C. Winters coauthored with Gino Wickman the business best seller Rocket Fuel: The One Essential Combination That Will Get You More of What you want from your Business.
He has been a leader and entrepreneur for over 25 years and has worked with companies ranging from multi-billion dollar enterprises like Procter & Gamble and British Petroleum, to raw startups originally drawn up on a napkin.
Massive Online Success in A Variety of Niches with Sol Orwell Founder of Examine.com
Sol Orwell cofounder of Examine.com they have over 41,000 scientific research references on nutrition and supplemantation. The first two years generated no revenue and he bootstrapped Examine.com from 0 to over $1 million. Examine.com is his 6th entrepreneurial venture. He also founded audienceowl.com.
Driven to Delight with Dr. Joseph Michelli of JosephMichelli.com
Dr. Joseph Michelli is a New York Times #1 Bestselling Author of Books including: The Zappos Experience, Leading the Starbucks Way, The New Gold Standard about Ritz Carlton, and When Fish Fly and many more…His newest book is Driven to Delight —delivering world class customer experience the Mercedes-Benz Way.
![[Ecommerce] Massive Product Sales Success and Lessons Learned, with Farbod Deylamian and Kyle Lewis, Founders of Sriracha2Go.com](https://www.inspiredinsider.com/wp-content/uploads/2016/01/Farb-and-Kyle.jpg)
[Ecommerce] Massive Product Sales Success and Lessons Learned, with Farbod Deylamian and Kyle Lewis, Founders of Sriracha2Go.com
Farbod Deylamian and Kyle Lewis are cofounders of Sriracha2Go, a company catering to the needs of Sriracha fans worldwide. they make keychain togo bottles so you can carry your srircha sauce with you everywhere. They sold through their initial order of 20K units in 2 weeks and they sold over 10k 3 packs on groupon in a week and received investment from Mark Cuban’s investment company.
Lessons From A Lifetime of Marketing Expertise, with Ken Glickman, Founder of KenGlickman.com
Ken Glickman is a highly sought after marketing consultant and business coach. He has given over 1200 presentations and trainings on marketing, stress, time management to such companies as GE, Federal Express, Rubbermaid. He has been on CNN, FOX, ABC with Barbara Walters and many more.
He co-created I power, Time Management Magic, stress busters, and several others.
Suggest a Guest
