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![[Podcast Series] 5 Types of Content & Episodes To Create For your Podcast](https://www.inspiredinsider.com/wp-content/uploads/2021/05/johnandjeremy.jpg)
[Podcast Series] 5 Types of Content & Episodes To Create For your Podcast
In this episode…
Podcasts have become incredibly mainstream. If you have a business, you should consider starting a podcast. Podcasts are the easiest and most cost-effective marketing tool. Podcasts are also a terrific method of connecting with potential customers or clients. If you have a podcast, you’re probably already thinking about what kind of content to post. Below are five types of content you should create.
- Thought Leadership
Thought leadership podcasts are recordings of your thoughts. Think about the times you have given advice or the countless times you’ve had the same questions asked of you. Thought leaderships allow you to record your hot takes on these topics and serve as a way to assert your expertise.
Thought leadership can derive from any member of your organization or space. The answers are not based on hierarchy or education. Instead, it should be the best, well-thought-out answers to the most curious questions.
Also, thought leadership serves as a resource, saving you from having to overly explain a topic. Once the episode is uploaded, your team members, podcast listeners, and the general public can reference it on demand.
- Referral Partners, Strategic Partners, and Big Champions
Referral partners, strategic partners, and big champions are guests who work in the same field, share your company’s core values, or have the same types of clients as you do. Having these types of guests on your podcasts fosters relationships and leads to more referrals. As a result, your potential to gain more referral partners and clients increases.
- Clients
Are you having trouble thinking of future guests? Invite your clients for a chat and profile them and their businesses.
Having clients as guests is the most advantageous way to receive unsolicited testimonials. As you are interviewing your clients, they most likely will explain the services you offer and how they have benefitted from those services. As a result, the interview reveals a client relationship to the public, shows you positively to companies you want to partner with, and possibly garners interest. It is also a win for your client because not only are you promoting the client, but you are promoting their business.
- Potential Clients
Potential clients can either be someone you are interested in working with or someone you have never met. Inviting a prospective client to your podcast works as a warmer introduction. It is also more of a give than an ask. Instead of “bulldozing” a potential client about your products or services, you can feature them on your podcast. In the same way you feature current clients, you would promote those prospective clients and their businesses. Afterward, the interview serves as a segway to discuss why you want to work with them and how you can best serve them.
- Authority Figures
Who are authority figures? These are people who are considered experts in the field or industry that you share. They are generally leaders (directors, founders, CEO’s or members of the C-Suite), speakers, authors, gurus, influencers, and celebrities. Featuring authority figures on your podcast works in favor because it gives your platform credibility.
Learn more about the types of content to feature on your podcast in this episode of the Inspired Insider Podcast. The host, Dr. Jeremy Weisz, sits down with his Rise25 Co-founder, John Corcoran, to discuss the value of thought leadership, referral, and strategic partner-focused and client-based content. Plus, they share how to diversify and leverage your podcast. Stay tuned.
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Dave Ulrich is Co-founder and Principal at The RBL Group, a consulting firm focused on helping organizations and leaders deliver value. Dave has been named the “#1 Management Guru” by BusinessWeek, and Fast Company has profiled him as one of the world’s “Top 10 Creative People in Business.” He is also recognized as a “Top 5 Coach” in Forbes.
Dave has been a professor at the University of Michigan’s Ross School of Business for over 38 years. He has published over 200 articles and over 30 books. Dave is most proud of his three children and ten grandchildren. He and his wife Wendy love connecting with family. Dave also loves sharing ideas with impact and enjoys helping others improve.
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Kellee Johnson is the Principal of The Ballast Group, an award-winning, integrated communications strategy firm. The Ballast Group helps leaders shape and articulate stories while reaching audiences and channels that matter. They have helped well-known companies such as Hyatt, Kaiser Permanente, Stericycle, Safeway, Target, and Cisco in all aspects of marketing, consumer products, healthcare, and high tech. Kellee founded The Ballast Group after serving as Director of Corporate Marketing for Abbott Laboratories and managing corporate communications for Tropicana, a multi-billion dollar division of PepsiCo.
Kellee’s company also excels at positioning these organizations and others as thought leaders, featuring them on the US News, News and World Report, the Wall Street Journal, CNN, and other traditional media. In addition to her work at The Ballast Group, Kellee is a mentor for DePaul University’s Coleman Entrepreneurship Center and 1871 Chicago, a board member of the Lynn Sage Breast Cancer Foundation, and a former member of the Rollins College Board of Trustees.
Building and Scaling a Company with Tucker Max, Founder of Scribe Media
Tucker Max is the Founder of Scribe Media, a professional publishing services company where they help you unlock your knowledge into a book. They help entrepreneurs, executives, and experts write, publish, and market their books because it’s not just a book: it’s your legacy. Scribe Media has worked with clients including David Goggins, Tiffany Haddish, Nassim Taleb, and more.
Before founding Scribe Media, Tucker wrote a New York Times best-selling non-fiction book about the sex-filled and drunken escapades of his 20s. Since then, he has gone on to publish many more books, making him a 4x New York Times best-selling author.
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[Top Agency Series] How to Create a Smooth Onboarding for Your Company with Gray MacKenzie of ZenPilot
Gray MacKenzie is the CEO of ZenPilot, an agency training business that gives digital agency teams the structure they need to grow quickly and sustainably. They’ve helped over 1,600 agencies over the past 10 years. ZenPilot enables agency transformations from chaos to clarity through a combination of hands-on consulting, analysis, community, training, pre-built assets, templates, and processes. They serve to accelerate and de-risk your agency’s journey towards growth.
Gray is also the Founder of GuavaBox, a company that helps B2B tech and SaaS companies build a better growth strategy by applying a proven process to the four pillars of growth: positioning, lead generation, sales, and pricing.
![[Podcast Series] Podcasting & LinkedIn: Two Powerful Tools for Creating Content with John Corcoran and Dr. Jeremy Weisz of Rise25](https://www.inspiredinsider.com/wp-content/uploads/2020/09/john-corcoran.jpg)
[Podcast Series] Podcasting & LinkedIn: Two Powerful Tools for Creating Content with John Corcoran and Dr. Jeremy Weisz of Rise25
John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs.
John has been the host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo.
John is also the co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service.
![[Top Agency Series] How to Build a Better Agency with Drew McLellan of Agency Management Institute (AMI)](https://www.inspiredinsider.com/wp-content/uploads/2021/05/drewmclellan.jpg)
[Top Agency Series] How to Build a Better Agency with Drew McLellan of Agency Management Institute (AMI)
Drew McLellan is a marketing veteran. He has worked in advertising for over 25 years and started his agency, McLellan Marketing Group, in 1995. He also owns and runs the Agency Management Institute (AMI), a consultancy that’s been helping agency owners grow since the early ‘90s. Before Drew acquired AMI, his agency was a member of the organization for years.
Drew’s first book, 99.3 Random Acts of Marketing, was published in 2003, and his most recent book, Sell with Authority: Own and Monetize Your Agency’s Authority Position, came out in March of 2020. He has been interviewed and quoted by multiple news sources and magazines, including Entrepreneur Magazine, The New York Times, CNN, and Businessweek. Drew is also the host of the Build a Better Agency podcast.
Realizing Your Potential through Contraction and Expansion with Victoria Song
Victoria Song is a one-of-a-kind figure in the world of business. She currently works as an executive coach, leadership advisor, and public speaker. She got her start in venture capital, where her investment turned $1 million into a $40 million return. Her ongoing success earned her a place on Forbes’ 30 Under 30 list.
Victoria’s passion is to see entrepreneurs’ personal and professional lives flourish with her singular approach to coaching. Her new book, Bending Reality: How to Make the Impossible Probable, details her advice and strategies for realizing your potential — it’s set to release on August 24th of 2021.
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[Top Agency Series] Getting the Most out of Email and SMS with Dean Dutro of Worth eCommerce
Dean Dutro is an email marketing expert and the Co-founder of Worth eCommerce. His business seeks to lower marketing costs by maximizing ROI from email and SMS outreach. He also founded Email Growth Training, which features his own curriculum on e-commerce growth through strategic email systems.
In addition, Dean serves as the host of the Relationship Commerce Podcast, where he interviews top e-commerce entrepreneurs to learn about their stories and strategies. His goal across all of his ventures is to see other e-commerce platforms grow and succeed in today’s competitive marketplace.
Building a Self-Help Publishing Empire with Reid Tracy of Hay House
Reid Tracy is the President and CEO of Hay House, a self-help publishing company dedicated to supporting positive change through their books, events, online courses, and more. Starting as a CFO over 30 years ago, Reid joined Hay House and became instrumental in the careers of authors such as Dr. Wayne Dyer, Dr. Christiane Northrup, and Esther and Jerry Hicks. As the company grew, he helped establish home offices in New York, London, Sydney, and New Delhi.
Under Reid’s time as CEO, Hay House has become one of the leading self-empowerment publishing companies with their books available in more than 35 countries. In addition to his work within publishing, Reid also serves as the President of the Hay Foundation, a nonprofit organization that seeks to empower women, children, and animals.
Synchronicity and Serendipity in Business with Eric Turnnessen of MemberMouse
Eric Turnnessen is the Founder and CEO of MemberMouse: a software company that pioneered a WordPress plugin for managing memberships. Previously, Eric had a longstanding career as a Strategic Applications Consultant for large brands, such as Walmart, British Airways, and Sony. In creating MemberMouse, he combined that experience with his software knowledge to help thousands of companies run better membership sites.
Outside of MemberMouse, Eric has a passion for tea and meditation that inspired him to start an online course called Learn Gong Fu Tea. In the course, Eric teaches the benefits of tea and the ceremony of properly brewing and serving tea in the gong fu style. Moreover, Eric is also a musical composer and the host of The MemberMouse Podcast.
![[Israel Business Series] Scaling Your E-Commerce Business with Yoni Kozminski of MultiplyMii](https://www.inspiredinsider.com/wp-content/uploads/2021/04/yonikozminski.jpg)
[Israel Business Series] Scaling Your E-Commerce Business with Yoni Kozminski of MultiplyMii
Yoni Kozminski is the Founder and CEO of both MultiplyMii and Escala. MultiplyMii specializes in affordable offshore staffing solutions and HR outsourcing for e-commerce businesses. On the other hand, Escala offers consulting services for e-commerce companies and Amazon sellers who want to scale their businesses. Both companies provide different solutions aimed at taking e-commerce and Amazon businesses to the next level.
In addition to being a scaling expert and an entrepreneur, Yoni also hosts the podcast Successful Scales, where he interviews leaders on what it takes to build successful businesses. He has a background in digital marketing and advertising and has worked with companies such as Mercedes-Benz, Mastercard, and Sony, to name a few. While born in Australia, Yoni currently resides in Tel Aviv.
Growing Your Business and Serving Your Community with Cameron Healy of The Healy Foundation
Cameron Healy is the Founder of The Healy Foundation, an organization that awards grants and scholarships to support the community, environment, and youth in Oregon and Hawaii. He is also the Co-founder of Kona Brewing Company and the original visionary behind the KETTLE® Chips empire.
Cameron launched his first business when he was only 21 years old with a company rooted in the natural food movement. Since then, Cameron has built and scaled many successful businesses. He attributes much of his entrepreneurial success to the lessons he learned from his father and the strong communities around him.
![[Top Agency Series] How to Make Your Book a Best-Seller with Jonathan Jacobs of Digital Natives Group](https://www.inspiredinsider.com/wp-content/uploads/2021/04/jonathanjacobs.jpg)
[Top Agency Series] How to Make Your Book a Best-Seller with Jonathan Jacobs of Digital Natives Group
Jonathan Jacobs is a Founding Partner of Digital Natives Group, a digital marketing agency established in 2011. They help brands act like locals on mobile, social, and the web.
Jonathan and the team at Digital Natives Group have worked with many authors to help build their brand, grow their online presence, and transform their digital following into a movement. They’ve had clients like the NFL, Polaroid, Pinterest, Dr. David Perlmutter, and many more.
Jonathan has helped launch social media platforms for global sports brands, projects for Fortune 500 companies, and nearly one hundred book launches (many of them best-sellers). In creating Digital Natives Group, Jonathan managed to build a seven-figure social media practice from the ground up.
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Bram Bourgeois and Jennifer Lukas-Bourgeois are the Co-founders of Lekkco, a brand of all-natural chocolate spread created from a 50-year-old Belgian recipe. Lekkco’s dark chocolate spread is nut-free, gluten-free, dairy-free, vegan, and non-GMO. It’s also low in sugar and calories, making it a guilt-free treat that everyone can indulge in without worry.
Bram and Jennifer found inspiration for Lekkco during their family trips to Belgium and created their company in 2017. Since then, they have built brand awareness, expanded their market reach, and developed a product line available at several large retailers in 42 major cities throughout the United States.
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[Top Black Business Leaders Series] Insource: How to Increase Efficiency with Existing Staff and Rapidly Onboard New Staff with Owen McGab Enaohwo of SweetProcess
Owen McGab Enaohwo is the CEO and Co-founder of SweetProcess, a company offering cloud-based software solutions for documenting processes, assigning tasks, and organizing workflows. Owen started SweetProcess back in 2013, and it has grown from there. Now, not only do universities, banks, hospitals, and software companies all use SweetProcess, but first responder government agencies use it in life or death situations to run their operations.
Before starting SweetProcess, Owen spent seven years as the CEO of H.Y.V.A., a company providing other businesses with virtual assistants. In addition to his computer science background and his many years of experience in the internet industry, Owen is also skilled in negotiation, business planning, operations management, and business development.
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Pete Williams is a marketer, entrepreneur, advisor, and author who has several companies across different industries. Some of his current business ventures include Preneur Group, Simply Headsets, earHero, Infiniti Telecommunications, and SpringCom Telecommunications.
At age 21, Pete made a name for himself when he found a business opportunity in selling off pieces of the Melbourne Cricket Ground (Australia’s version of Yankee Stadium) after a remodel. Since then, he has continued to receive recognition. Forbes has described him as the “entrepreneur today that every marketer should be modeling,” and Inc. called him a “savvy marketing strategist.” Pete was a Southern Region Finalist in the Ernst & Young Entrepreneur of the Year Program and has won numerous awards in business.
In addition to his entrepreneurial work, Pete is a Professor of Practice at his alma mater, Deakin University, where he received his Bachelor of Commerce in Marketing Management and Commercial Law. He is the author of several books, and his latest book, Cadence: A Tale of Fast Business Growth, uses a story-based approach to examine Pete’s seven levers of business framework.
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Nicole Martin is the Founder of HR Boost, LLC., a shared services consulting firm based in Chicago’s north suburbs. She is a best-selling author who’s been featured in Forbes and Fast Company magazine. She’s become the ‘go-to’ source for companies looking for a full turnkey HR department at a fraction of the cost it would take them to do it on their own. Nicole’s redefined what ‘outsourced HR’ means.
In recognition of her professional excellence and community involvement, Nicole has been honored by multiple organizations. She was named a “2016 Enterprising Women of the Year Champion” by Enterprising Women Magazine and was afforded the “Influential Women in Business Award 2014” by The Daily Herald Business Ledger.
Selling a Company, Starting a New Venture, The Mets Game and the Lizard Story with Dave Will of PropFuel
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Dave is also the host of the EO 360° Podcast, a podcast by the Entrepreneurs’ Organization that explores entrepreneurship. Dave started, scaled, and sold Peach New Media, a learning platform software company. Peach New Media was launched in 2001 and sold in 2015. The company at the time was at 40 employees when he received an offer from a private equity group.
Year in Review with Dr. Jeremy Weisz
Dr. Jeremy Weisz is the Co-founder of Rise25 Media, a company that helps B2B business owners connect with their ideal prospects, referral partners, and strategic partners through a done-for-you podcast service.
Dr. Weisz has been involved in podcasting for 11 years and was a senior producer for early business podcasts. He helped put all of their systems in place and helped them add volume, feature, and edify various business leaders.
Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more through video interviews on Inspired Insider. He also continues to run his chiropractic and massage facility in downtown Chicago and is the founder of a nutritional supplement business.
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