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John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs.

John has been the host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo.

John is also the co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service.

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Here’s a glimpse of what you’ll learn:

  • Understanding the power of LinkedIn
  • How can you get a LinkedIn profile review from John Corcoran and Dr. Jeremy Weisz?
  • Tips to optimize your LinkedIn profile
  • A case study on how to improve your profile — and speak to your target audience
  • Common profile mistakes that can invalidate your legitimacy
  • How to execute LinkedIn outreach the right way
  • Sample content that works well on LinkedIn

In this episode…

Podcasting and LinkedIn are two powerful tools that can work collaboratively to expand your network and generate quality leads. However, many people are too passive about LinkedIn, and they have shabby profiles that diminish their credibility. So, how can you level up your LinkedIn profile and enrich your network?

John Corcoran joins Dr. Jeremy Weisz to discuss everything you need to know about optimizing your LinkedIn profile. According to John and Jeremy, a strong profile is vital to building connections and generating leads. The key to improvement? Have a clear message, a thorough profile, and a plan for outreach.

If you’re serious about attracting more qualified leads to your business, tune in to this LinkedIn Live episode of the Inspired Insider Podcast. Listen to Dr. Jeremy Weisz and John Corcoran, Co-founders of Rise25, as they walk you through the power and process of using LinkedIn to grow your network and business. They share the best tips on profile management, content sharing, outreach, and more! Stay tuned.

Resources Mentioned in this episode

Special Mentions: 

Related Episodes: 

Sponsor for this episode

At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.

We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses to build strong relationships with referral partners, clients and audience without having to do the hard work.

What do you need to start a podcast?

When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.

The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI which is the most important component. Plus our podcast production company takes any of the heavy lifting of production and distribution off of your plate.

We make distribution easy

We’ll distribute each episode across more than 11 unique channels including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.

Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90xAtariEinstein BagelsMattelRx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.

The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.

Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and cultivating amazing relationships.

Are you considering launching a podcast to acquire partnerships, clients, and referrals? Would you like to work with a podcast agency that wants you to win?

Contact us now at support[at] or book a call at

Rise25 was co-founded by Dr. Jeremy Weisz and John Corcoran who have been podcasting and advising about podcasting since 2008.


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Episode Transcript

John Corcoran 0:22

All right. Welcome, everybody. Hello, hello. John Corcoran. Here we are live. I’m the host of the Smart Business Revolution Podcast. And I’m here with

Jeremy Weisz 0:33

Dr. Jeremy Weisz. I am the host of the Inspired Insider Podcast. I feel like I’m on your podcast, even though it’s kind of going on both their podcasts.

John Corcoran 0:42

That’s right, that’s because I try and boger at the beginning and try and just jump in there and, and grab the reins. Well, we’re excited to be here. Today, we’re gonna be talking about a dynamic duo, two really powerful tools that work really collaboratively if you do it right. And so the topic of today’s episode is podcasting. And LinkedIn, we’re actually broadcasting this as a live LinkedIn live on on LinkedIn, such an amazing tool. But I have an interesting analogy. For those of you who haven’t dove into LinkedIn gotten the most out of it, I have an interesting analogy, which I’ll share in a moment for how it’s similar to a networking event that you’re not sure how to get the value out of it. And there definitely is ways to do it. So first of all, before we get into that this episode is brought to you by Rise25, where we help b2b businesses to get clients referrals and strategic partnerships with done for you podcasts and content marketing, you are listening to this and you are curious, you’re thinking, you know, should I do a podcast? Well, we say yes, especially if you are in a b2b space, you have a b2b offering, because a podcast is so many different things. It is content marketing, it is personal professional development, it’s business development is referral marketing, it’s strategic partnerships. If you do it, right, which a lot of people don’t, if you do it, right, it’s one of the most invaluable assets that a business can have. That’s why leaders like Gary Vaynerchuk are saying that everyone should have a podcast. So if you have any more questions about that go to, or you can email us at [email protected], and reach out or go to my LinkedIn page and book a time and we can talk.

Jeremy Weisz 2:22

So I want to throw something out there. Before we get into the conversation, you know, because this is a powerful, I like that dynamic duo, because it is really powerful. A podcast with LinkedIn, and I want to throw it out there, because we’re going to talk about both of them. But if you maybe will choose the best comment or something like that. And we will do an actual LinkedIn profile review for you. We are oftentimes looking through our clients and friends, LinkedIn profiles, and we tell people and we may get into this, you should treat it like a high converting landing page, like if you have neglected your LinkedIn. So maybe if there’s I don’t know how we want to do a job, but the best comment or a comment that we choose, we will actually review your LinkedIn profile. And we’ll tell you some things on this conversation and what to look for to optimize your your LinkedIn profile.

John Corcoran 3:14

Yeah, I think that’s a great idea. So if anyone wants to post directly, and just let us know that that you’d like our review, we’d be happy to do that. And, you know, one of the reasons that this came up, you know, I was talking with one of our clients this week, who hadn’t quite figured out how to tap LinkedIn, he knew that it was valuable, and I wasn’t sure what to do about it, and how to make it valuable. And, you know, I was that way, not that long ago, I remember for many years, saying to you and to others, you know, at one point, at some point, I will dive in, and I’ll figure this out. And once I did, I was so glad that I did because so many amazing relationships have come from from, you know, getting to know and using pot using LinkedIn and in many ways using it in collaboration with a podcast. And we’ll get into some of the different ways that you can do that. But you know, my analogy that I use is it’s kind of like going to a party, can you go to a party, and there’s 300 people there. And in the back of the room, very back of the room. There are 50 of the Most High Caliber, amazing connections, people that you’ve been dying to meet influencers in your space, ideal prospective clients, referral partners, people that you’ve been dying to meet and get to know they’re in the back of the room. But as soon as you hit that front door, you are bombarded by 25 people trying to sell you life insurance, they try and sell you this, that and the other thing, they’re they’re pitching their stuff on you. And so you immediately write off the entire room. You say, Man, this place sucks. I’m not gonna go in at all. Well, LinkedIn is kind of like that. Because if you are, if you just look at the incoming solicitations that you get, and I get them to you get a lot of people who are just doing a sales pitch, right? And you could you could very easily just write it off But if you don’t, if you’re willing to be proactive and go out and optimize your profile, and proactively reach out to people and build some connections and be genuine about it, and don’t hit up people with a sales pitch, just like you wouldn’t at a networking event, most of the time most people wouldn’t, then it would be a lot more valuable to you. So that’s just the analogy I wanted to start off with. So, yeah, so first of all,