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John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his own boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs.

John is the host of the Smart Business Revolution Podcast since 2012 where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo.

John is also the co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners, and generate ROI through their done-for-you podcast service.

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Here’s a glimpse of what you’ll learn:

  • How a podcast generates thought leadership content
  • Why your podcast should integrate seamlessly into your existing work
  • The different ways you can use a podcast to earn thought leadership
  • Why building thought leaderships is beyond writing articles and books
  • The easy way to start a podcasts

In this episode…

When you think about thought leadership, what comes to mind? Do you picture yourself going on a retreat to your cabin to write tons of articles or a book, and then return to publish and promote it? Well, that could be true if you work in academia. Even then, that’s the hard and inefficient way to do it.

Fortunately, there’s a simpler way to build thought leadership in any field. Think: podcasts. It’s one of the surefire ways to build thought leadership, network for new relationships, earn the respect of industry thought leaders as a peer, and promote and grow your brand.

Are you interested to find out how to leverage a podcast for thought leadership? Then tune in to this episode of the Inspired Insider Podcast as Dr. Jeremy Weisz chats with his Rise25 co-founder, John Corcoran about how podcasts can be a vehicle to create thought leadership. They’ll be discussing how a podcast becomes a wheel that churns out thought leadership content, the different ways to use a podcast, and the easy way to use a podcast to become a thought leader, and more.

Resources Mentioned in this episode

Special Mentions

Sponsor for this episode

At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.

We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses to build strong relationships with referral partners, clients and audience without having to do the hard work.

What do you need to start a podcast?

When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.

The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI which is the most important component. Plus our podcast production company takes any of the heavy lifting of production and distribution off of your plate.

We make distribution easy

We’ll distribute each episode across more than 11 unique channels including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.

Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90xAtariEinstein BagelsMattelRx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.

The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.

Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and cultivating amazing relationships.

Are you considering launching a podcast to acquire partnerships, clients, and referrals? Would you like to work with a podcast agency that wants you to win?

Contact us now at support[at] or book a call at

Rise25 was co-founded by Dr. Jeremy Weisz and John Corcoran who have been podcasting and advising about podcasting since 2008.


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Episode Transcript

John Corcoran 0:22

All right. Welcome everyone. John Corcoran. Here I am the host of the Smart Business Revolution Podcast. This is a live episode we’re doing here today and our topic today is how to build thought leadership using a podcast and content marketing. And I’m really feel so fortunate because due to doing a podcast for many years now, I’ve been able to connect with and feature hundreds of respected business and thought leaders and mentors, all kinds from Vern Harnish to Peter Diamandis, I’ve done multiple webinars for Tony Robbins Company, along with my business partner, Dr. Jeremy Weisz here, even been invited to speak on stage alongside Malcolm Gladwell and Shaquille O’Neal. It’s all because of podcasting, and all because of a deliberate, focused strategy. So we’re gonna talk all about that here today. And with me, of course, Dr. Jeremy Weisz.

Jeremy Weisz 1:10

Thanks, John. I want to call you Dr. Corcoran. Although I don’t know if we can use a Juris Doctor. But um, yeah, people can check out inspired Insider, as well. And I’ve done you know, probably 1000s of episodes at this point in podcasts.

John Corcoran 1:26

That’s right,

Jeremy Weisz 1:27

and what are we going to talk about,

John Corcoran 1:28

we are going to talk about building thought leadership, which so many people, they realize the value of being a respected thought leadership having thought leadership in your field, but they’re not sure how to go about it. So we’re gonna talk about that. But first, before we do before we get into that this episode is brought to you by Rise25 Media where we help b2b businesses get clients referrals, and strategic partnerships with done for you podcasts and content marketing, you’re listening, or watching a podcast right now. And if you’ve ever thought, I want to be a thought leader, or if you ever thought, should I start a podcast? Well, we say yes, I’ve been saying it for as long as I’ve been doing a podcast because of the tremendous value that flows to your life. So if you want to learn about more about how to do it, you go to our website,, or email us [email protected]. Alright, so Jeremy

Jeremy Weisz 2:17

I was trying to throw you off, because I was just trying to make you jump in and I’m gonna see if he’s he gonna go back to talking about what we actually do or not trying to pass the test,