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Dave Ulrich is Co-founder and Principal at The RBL Group, a consulting firm focused on helping organizations and leaders deliver value. Dave has been named the “#1 Management Guru” by BusinessWeek, and Fast Company has profiled him as one of the world’s “Top 10 Creative People in Business.” He is also recognized as a “Top 5 Coach” in Forbes.

Dave has been a professor at the University of Michigan’s Ross School of Business for over 38 years. He has published over 200 articles and over 30 books. Dave is most proud of his three children and ten grandchildren. He and his wife Wendy love connecting with family. Dave also loves sharing ideas with impact and enjoys helping others improve.

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Here’s a glimpse of what you’ll learn:

  • Dave Ulrich reflects on the power of idea icons and how they shape who we are
  • When does trying to provide value become valueless?
  • How companies are using crisis as an opportunity to create new identities
  • Do your core values differentiate your company and create value in the marketplace?
  • How to assess the value of your core principles
  • Patterns of how companies miss out on creating real value
  • How Dave helps executives define value, change their culture, and more through co-creation and learning by solutions

In this episode…

What are the values your company is known for in the marketplace? Do your internal leaders’ behaviors reflect those values? Many business leaders say they want to bring merit to the market, but they struggle to do so because of how they define value.

According to Dave Ulrich, Co-founder and Principal at The RBL Group, business leaders don’t determine value — customers do. So how do you define the core principles that determine how customers experience your brand?

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he interviews Dave Ulrich, an author, Co-founder, and Principal at The RBL Group. They talk about defining the value you create in the marketplace, assessing your core principles, and differentiating your brand through your core values. Stay tuned.

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Sponsor for this episode

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Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90xAtariEinstein BagelsMattelRx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.

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Episode Transcript

Jeremy Weisz 0:22

Dr. Jeremy Weisz here, Founder of where I talk with inspirational entrepreneurs and leaders. And I’m going to introduce today’s guest in a second Dave Ulrich. But before I do you know, Dave, I always like to mention other episodes would be interesting, based on the guest. And I want to mention, there was a interview I do with Nick Araco of AchieveNEXT, check it out. And I was actually talking with Tom Stewart the other day about Dave Ulrich. And we’ll talk about that a little bit more. And then Chris Mursau who’s CEO of Topgrading, that’s also just a really great interview, and he talks about how to hire retain a level talent, right, which relates to today’s interview and before we get to the Dave Ulrich’s intro, this episode is brought to you by Rise25 and Rise25 Dave was kind enough to ask Jeremy, what do you even do, I said Rise25 we help businesses give to and connect to their dream 100 relationships and partnerships. And we do that by helping you on your podcast. And I was telling Dave, and this is you’re in the people business, Dave, for me, the number one thing in my life is relationships. And I always want to give to my relationships. And I’ve found no better way over the past 10 years to profile the people, the companies that I just admire, that I think everyone should know about on my podcast. So if you’ve thought about it, you can go to and check out more and really, Dave it was inspired by my grandfather, who was a Holocaust survivor and his brother and him were in concentration camps. But he’s got a crazy amazing story but his legacy lives on even though this is not alive, because someone did an interview with him from the Holocaust Foundation, and, and you have like, left this amazing, you are still continuing on the legacy because you have I think 10 grand grandkids, and hopefully their kids and their kids and their kids and their kids will be able to watch your thought leadership, you know, for decades to come and centuries to come. So I’m excited to have Dave Ulrich. And if you don’t know Dave he has been ranked as the Number One Management Guru by Businessweek. He’s been profiled by Fast Company as one of the world’s top 10 creative people in business Top Five Coach in Forbes. He’s been a professor at the Ross School of Business University of Michigan for over 38 years as my wife and my in laws would say go blue, and Partner at RBL Group consulting firm focused on helping organizations and leaders deliver value. He’s published over 200 articles over 30 bucks. And probably they have I don’t know, correct me if I’m wrong, you know, just the most proud is three children 10 grandchildren. So thanks for joining me.

Dave Ulrich 3:07

Well, let me thank you. I’m going to do something unusual. Let me just show what I’m most proud of. I have it sitting here on my shelf. That’s what I’m most proud of. That’s amazing. Yeah, probably doesn’t show but that’s my I can see it. Yeah, and kids and marriage and 10 grandkids We are proud of those grandkids as I understand a friend of mine has two children if I remember right, six and nine. And that friend is very proud of those children. I had a chance to get on your website and I encourage people to do so. And watch the clip of your grandfather. And to be honest, shouldn’t go here to start I was touched his legacy that he mentioned you is his oldest grandson. His legacy is one that I think we should all never forget. Yeah pass on so I I admire you’re doing that I have people in his background in my office who I admire and I hope through some of my it’s not just physical DNA but it’s social and emotional and idea DNA that we pass on and your grandfather obviously had both physical DNA with you and idea DNA that with the life experiences he had. So I hope people you recommend a Tom Stewart AchieveNEXT and Topgrading let me recommend people go watch even more powerful the experience of your grandfather.

Jeremy Weisz 4:25

Thank you, Dave. And I kind of want to as you as I said, I go wherever you take me with this and you know when I when I read that you know with about your bio and did research like really about leaving a legacy to you or your kids and grandkids. Start there like the people you admire who’s in the background there that that you want to talk about?

Dave Ulrich 4:47

Let me you know one of the things that happens a year ago, nobody could have predicted were we I lived on the road I traveled Road Warrior you’ve traveled we’ve all traveled, guess what I’m at home and everybody says oh this was horrible were distant. I think technology lets us peek into people’s lives. And, and so this is my office, it’s not set up. You see Martin Luther King, who when I was a young man, there’s a story about that I ended up moving into a my father, I won’t go a long time for sake of time. But my father was a forest ranger. And that’s other pictures of my father. And then a picture of Sheik Zayyad, from Abu Dhabi. And he decided to change careers and to go into a social program in the 60s called Job Corps, which was a social program to help young people who were in disadvantaged areas, it’s not a new program, and we moved into a small community, I won’t say what state or the community with 200 minorities from the inner city. For two years, now you’re gonna give me emotional twice. For two years, nobody would talk to me, because I lived on the hill dad was in charge. So we live there. And I listened to Martin Luther King, as a 14 15 year old. And his ideas really became a part of my mantra to recognize that his letter from the Birmingham Jail, his messages of, of grace, and of goodness, just really resonated. And so he’s always been an idea, mentor to me. And Sheik Zayyad reminds me of whatever background we come from, we can do good. And he shakes out yet is not known in the West very much. But he was the founder of the UAE, was given by whatever fluke and enormous amount of wealth with oil in the ground, and he turned it into service, he gave every citizen of Abu Dhabi two pieces of land, one for your house and one for your business. And instead of Avarice and greed, he gave back. And my dad’s picture is the same thing when my dad retired. And I’m almost done with this story. But it’s a glimpse into some of my life,