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Podcasts have become incredibly mainstream. If you have a business, you should consider starting a podcast. Podcasts are the easiest and most cost-effective marketing tool. Podcasts are also a terrific method of connecting with potential customers or clients. If you have a podcast, you’re probably already thinking about what kind of content to post. Below are five types of content you should create.

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  1. Thought Leadership

Thought leadership podcasts are recordings of your thoughts. Think about the times you have given advice or the countless times you’ve had the same questions asked of you. Thought leaderships allow you to record your hot takes on these topics and serve as a way to assert your expertise.

Thought leadership can derive from any member of your organization or space. The answers are not based on hierarchy or education. Instead, it should be the best, well-thought-out answers to the most curious questions.

Also, thought leadership serves as a resource, saving you from having to overly explain a topic. Once the episode is uploaded, your team members, podcast listeners, and the general public can reference it on demand.

  1. Referral Partners, Strategic Partners, and Big Champions

Referral partners, strategic partners, and big champions are guests who work in the same field, share your company’s core values, or have the same types of clients as you do. Having these types of guests on your podcasts fosters relationships and leads to more referrals. As a result, your potential to gain more referral partners and clients increases.

  1. Clients

Are you having trouble thinking of future guests? Invite your clients for a chat and profile them and their businesses.

Having clients as guests is the most advantageous way to receive unsolicited testimonials. As you are interviewing your clients, they most likely will explain the services you offer and how they have benefitted from those services. As a result, the interview reveals a client relationship to the public, shows you positively to companies you want to partner with, and possibly garners interest. It is also a win for your client because not only are you promoting the client, but you are promoting their business.

  1. Potential Clients

Potential clients can either be someone you are interested in working with or someone you have never met. Inviting a prospective client to your podcast works as a warmer introduction. It is also more of a give than an ask. Instead of “bulldozing” a potential client about your products or services, you can feature them on your podcast. In the same way you feature current clients, you would promote those prospective clients and their businesses. Afterward, the interview serves as a segway to discuss why you want to work with them and how you can best serve them.

  1. Authority Figures

Who are authority figures? These are people who are considered experts in the field or industry that you share. They are generally leaders (directors, founders, CEO’s or members of the C-Suite), speakers, authors, gurus, influencers, and celebrities. Featuring authority figures on your podcast works in favor because it gives your platform credibility.

Learn more about the types of content to feature on your podcast in this episode of the Inspired Insider Podcast. The host, Dr. Jeremy Weisz, sits down with his Rise25 Co-founder, John Corcoran, to discuss the value of thought leadership, referral, and strategic partner-focused and client-based content. Plus, they share how to diversify and leverage your podcast. Stay tuned.

Here’s a glimpse of what you’ll learn:

  • Dr. Jeremy Weisz and John Corcoran talk about why every company should create thought leadership content
  • What is the value of referral and strategic partner-focused material?
  • Client-based content — and how it can serve both parties involved
  • The goldmine of interviewing potential clients
  • Why you should have a dialogue with insider authorities

Resources Mentioned in this episode

Special Mentions: 

Related Episode(s):

John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs.

John has been the host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo.

John is also the co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service.

Dr. Jeremy Weisz is the Co-founder of Rise25. He has been involved in podcasting for 11 years and was a Senior Producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders.

Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more.

In addition to running Rise25, Dr. Weisz owns a nutritional supplement business and continues to run his own chiropractic and massage facility, Chiropractical Solutions & Massage.

Sponsor for this episode

At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.

We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses to build strong relationships with referral partners, clients and audience without having to do the hard work.

What do you need to start a podcast?

When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.

The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI which is the most important component. Plus our podcast production company takes any of the heavy lifting of production and distribution off of your plate.

We make distribution easy

We’ll distribute each episode across more than 11 unique channels including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.

Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90xAtariEinstein BagelsMattelRx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.

The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.

Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and cultivating amazing relationships.

Are you considering launching a podcast to acquire partnerships, clients, and referrals? Would you like to work with a podcast agency that wants you to win?

Contact us now at [email protected] or book a call at

Rise25 was co-founded by Dr. Jeremy Weisz and John Corcoran who have been podcasting and advising about podcasting since 2008.


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Episode Transcript

John Corcoran 0:22

All right. Hey welcome everyone. John Corcoran here, I am the host of The Smart Business RevolutionPodcast. This is a live episode. I’m here with Dr. Jeremy Weisz of the Inspired Insider Podcast. Dr. Weisz, how you doing?

Jeremy Weisz 0:34

Thanks for having me.

John Corcoran 0:36

All right. Love the enthusiasm. Here we go. So I’m excited because you know, every week through my podcast to get to talk to smart CEOs, founders, entrepreneurs, from all kinds of organizations ranging from recently interviewed the original CEO and co-founder of Netflix, to YPO, EO Activation, Blizard, lending Tate tree Open Table, Jeremy, who are some of the different amazing guests that you’ve had on over the past few years.

Jeremy Weisz 1:05

Here, I mean, some of the amazing guests are probably companies people have never heard of, but um, some of the Notable Names, someone’s asking us recently, who are some of the interesting more household names, I guess I am the founder of Atari p90x Rx Bar. A lot of the companies that I admire and the people I admire Quest Nutrition, Big League Chew a situ that in Little League when I was younger, I still do, actually. So some of those companies have been amazing to hear from the founder and how they started.

John Corcoran 1:36

I mean, yeah, and the funny thing about that, and then we’ll get into the content here, what we’re going to be talking about in this episode in a second, but the funny thing about that is that, you know, I find sometimes the more famous people that you interview, it doesn’t really register, it doesn’t move the needle as much for them doesn’t sound as meaningful for them for someone who’s, who’s been in a lot of media before. And it’s a more deep meaningful experience on both ends for your guest and for yourself, when you have someone who hasn’t received a ton of exposure already, at least in my experience.

Jeremy Weisz 2:10

Yeah, they’ve been doing really amazing things, but just kind of flying under the radar and not really wanting or needing the media attention.