[Top Giver Series] The Power of Video Storytelling to Transform Your Business with Ian Garlic of StoryCrews

Ian Garlic is a top video marketing and content expert. He is the founder of StoryCrews, a company that helps businesses connect with top-rated videographers to help businesses market and expand their brand through powerful stories captured on video. He is also the CEO of authenticWEB, a top-rated SEO company that helps businesses grow by sharing authentic stories online through a combination of videos, animations, websites, and SEO.

Ian also runs and hosts his own podcast, the Garlic Marketing Show podcast, where he has featured some amazing guests such as Gary Vaynerchuk, Neil Patel, Ryan Deiss, and many more.

Here’s a glimpse of what you’ll learn:

• Ian Garlic talks about the 3Cs to tell better brand stories 
• Ian discusses how case stories help attract clients
• Questions you should ask when creating a compelling case story 
• The benefits of hiring a video marketer over a videographer
• Ian shares the Dos and Don’ts of Youtube and how you can maximize the platform to grow your business 
• How to get more Youtube subscribers and how to make a great Youtube ad 
• Ian talks about the value of the storyboard blueprint 
• Why Ian created StoryCrews and who they work with
• What does it take to run a successful agency?
• Ian recalls how his father put up a live dolphins show at his restaurant in Milwaukee and what he learned from it
• Ian shares how the 9/11 impacted his life and why his proudest moments are when he helps a businesses grow

In this episode…

Did you know that testimonials are actually hurting your business? Customer testimonials provide a huge ego boost in business but it doesn’t really leave much of an impact to future potential customers. So how can you share client feedback in a way that not only catches people’s eyes but sticks? You create case stories. 

But not everyone knows how to tell a story and not a lot of people know how to make a story viral. You need to be able to convey the right emotions into your story’s messaging to make an impact because a good story is one that converts the audience into clients. And this is what Ian Garlic does. Over the last ten years, Ian has been helping service-based businesses find their most powerful client stories, capture them on video, and deliver them at the perfect time to attract and convert their ideal clients. 

In this episode of INspired INsider, Jeremy Weisz interviews Ian Garlic of StoryCrews about the power of a great client story and how it can convert the audience into future clients. Listen in as Ian gives tips on how to tell a great story, how to leverage Youtube to grow and expand your business, and why you should consider hiring a video marketer over a videographer. Stay tuned.

Resources Mentioned on this episode

• StoryCrews
• Giants of Video
• Ian Garlic on LinkedIn 
• Giants of Video Summit 

• People mentioned:
• Tanner Larsson (Build Grow Scale) 
• Ane Susanto case story
• Christopher Smith case story 
• Dean Dutro of Worth eCommerce on LinkedIn
• John Corcoran on LinkedIn 
• Daniel Harmon on LinkedIn 
• Dr. Walter Salubro on Youtube
• Jesse Muench on Youtube
• Gary Vaynerchuk’s Wine Library on Youtube
• Tom Breeze on Youtube
• Jason Swank on Linkedin 
• Joey Coleman 
• Chris Martinez 

• Podcasts:
• Smart Business Revolution
• The Garlic Marketing Show

• Books:
• The Person and the Situation: Perspectives of Social Psychology by Lee Ross
• Entrepreneurial Leap by Gino Wickman 
• Rocket Fuel by Gino Wickman and Mark Winters

Insider Stories from Top Leaders & Entrepreneurs…

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Episode Transcript

Jeremy Weisz 0:15
You are listening to INspired INsider with your host, Dr. Jeremy Weisz. Dr. Jeremy Weisz here, founder of inspiredinsider.com where I talk with inspirational entrepreneurs and leaders. Some of the founders, you’ve heard of somebody who never heard of, you know, I was talking to John Corcoran last night, and he’s like Jeremy, the last several interviews you’ve done, you’ve given the same intro. I know, John, listen, when I talked about the story of, you know, p90x founder, you know, making money, the street mine, and what he’s had in the street and making food and rent money. It’s a crazy fun story and it demonstrates it’s someone everyone is just like everyone else, you know, and they start off and they have ups and downs and Even they sell hundreds and millions of dollars of product, it doesn’t matter. They started off on a journey and I know your ions about that, which is it’s never easy. It’s always the journey is always kind of takes twists and turns and I said, Well, I’ll come up with something different than Okay, which I haven’t said. And so, I’ve had the founder of Einstein Bagels, Noah Alper, he would sell tchotchkes out of his trunk. And I think his previous two businesses didn’t do so well. He would get, um, religious tchotchkes you know, Christian tchotchkes Jewish tchotchkes and sell them out of his trunk before making starting whatever, you know, 50 or 100, bagel stores and kind of combining to form what we know as Einstein bagels. So there you go, John, a little bit of a new intro for you. And you can listen to many more interviews and inspiredinspired.com and you know about the journey the true challenge is ups and downs. And before I introduce today’s guests, which is a very special guest, which I mean they have on for a long, long time, who’s going to talk about the power of story. And you know, I am I am doing right now series on, I guess the top givers I know, the ultimate givers that people who are just want to is just a great human being is always giving other people and I’m doing a series on top agency owners and so you fit both of those categories, so why not have you on but before we give you a proper introduction, this episode is brought to you by Rise25 and Rise25. I co founded with my business partner John Corcoran. And we help b2b businesses connect their dream 100 clients and referral partners and help you run your podcast. It also generates ROI. And I and I’ve you’ve heard this story before too is it’s much more personal for me. Yes, I think podcasting is the best thing since sliced bread. I think every business should have a podcasts just like Ian, thinks every business should incorporate video in your marketing and video in general for storytelling, but it’s a lot more personal because it’s was inspired by my grandfather who was a Holocaust survivor. And him and his brother were in concentration camps in Nazi Germany. And they were the only people in their family to survive. But you’re like, what is it up to podcasting? Well, his words and legacy legacy live on because the Holocaust foundation actually did an interview with him. And that interview lives on my VA page of inspired Insider. And so people anyone could go for the longest time I was thinking people was a god, what’s your motivation? Why do you, you know, which is not smart, you know, maybe sleep for four hours and just are totally determined. And I thought about it for a long time like years, and I had no idea and it really stems from my grandfather and I figure in you and I’ve had this conversation before, which is the company sation goes, you know, we are so appreciative and grateful for what we have because you compare it to some of the other stuff that other people have gone through or have, how can you not be appreciative and grateful for that? So when I watch that interview multiple times a year, I think, Oh my god, like I didn’t have to live in the woods for two weeks and or my house was burned down and people were actually trying to kill us. So I watch that interview multiple times a year and I think it’s not just about business and forming amazing relationships. It’s about helping my guests leave a legacy. And so if you are thinking about doing podcasting, you should, whether use us or not, is totally up to you. But go to rise25.com And check out what we’re doing. And you can email us there. Today’s guest Ian because it’s you maybe it’s a long intro, but you know, it’s you and also I’m really excited to have you so You know Today’s guest is one of the top people I know one of the top video marketing and content experts I know and he’s had some of the top marketers and service professionals as clients. He you can check them out at your StoryCrews.com you can go to giantsofvideo.com he’s literally sort of a real live giant ceiling of six, seven. I’ve yet to see his basketball pro basketball prowess, but one day maybe we’ll play and I’m not doing doing him full justice. He’s pioneered a lot in the video marketing agency space, and he’s been doing it for over a decade he’s worked with large hotel chains and medical offices to small businesses to NFL Hall of Famers. And you can check out his websites. It’s StoryCrews.com and giantsofvideo.com I am thanks for joining me.

Ian Garlic 5:49
That’s awesome to be here this morning.

Jeremy Weisz 5:52
Live live Yeah, I just don’t even pay attention. It’s live but um, there’s so many things I want to ask you and you when you You are interviewing someone who is a colleague, friend, mentor. Like you can go anywhere, right? Yeah. And we will talk a little bit. Shout out to your podcast, The Garlic Marketing Show also. And John Corcoran’s Smart Business Revolution. You know, I was listening to the interview you did with John, which was awesome. So we will talk about dolphins. Okay. That goes without saying, but I figured we’d start with appropriate which is story, you know, which links authenticWEB it links giants of video it links StoryCrews. On the when you talk to John, you talked about three C’s of story and I don’t quite think I’ve heard it. Explain that simply before. So I wonder if you just kind of go over that and what that means. Sure. three C’s a story. So

Ian Garlic 6:53
story has to have an arc and a and there’s three parts to this story. story. And when we tell a story, if you if you don’t have the three parts, it’s not a story. Now, the story can be told in one sentence, it can be a movie, but and there can be stories within the movie, but the three parts that you got to get our connection, conflict and conclusion. And so I mean, people have to connect in some way, shape or form, they have to understand what’s going on, but also have to be drawn in, you know, we can do this through curiosity, we can do this through video, you know, seeing someone that’s like us, or a story that we get that we understand. And then you know, there has to be a conflict, there has to be some issues and there can be multiple conflicts throughout it and little stories within stories, which is great. But then also and then you have a conclusion and there has to be some sort of conclusion. You know, when there when there isn’t a really solid conclusion to a story we get we get upset. I mean, look at the sopranos. Look at A lot of shows that kind of ended, you know, Seinfeld kind of end it like that wasn’t a great ending it wasn’t a great conclusion. And so we feel that that’s why we have a reaction because we don’t conclude a story it just doesn’t work. So and any anytime you tell a story that’s what you need to do and that’s one of the things I always talk about like video case stories. You know, I don’t use the word testimonials because testimonials don’t work it’s done no one remembers a testimonial but will remember a well told story. My brain thinks and stories.

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