[Top Agency Series] Data-Driven Digital Marketing: Harnessing Analytics for Success With Jessica Li

[Top Agency Series] Data-Driven Digital Marketing: Harnessing Analytics for Success With Jessica Li

Jessica Li is the President of Advertience, a media investment management consulting firm that helps organizations leverage data for insight-driven advertising. With over 22 years of experience in online marketing, she has worked with esteemed brands like Alibaba, Yahoo China, and Under Armour. Jessica is passionate about operational efficiency and data analytics, implementing automation to optimize reporting systems. She holds a background in biomedical engineering, aligning an engineering mindset with marketing strategy to create a unique approach at her agency.

[Top Agency Series] Unveiling Nonprofit Branding Secrets With Ben Hagon of For Good Intent

[Top Agency Series] Unveiling Nonprofit Branding Secrets With Ben Hagon of For Good Intent

Ben Hagon is the CEO and Co-founder of For Good Intent, an award-winning creative communications agency that exclusively serves nonprofit organizations across Canada. With a background in graphic design from a prestigious school in London, he is acclaimed for his work in healthcare, public health, and community service disciplines. Over the years, Ben has earned nearly every major North American creative award, published works, served on boards, and spearheaded his agency’s rapid ascent as Canada’s leading full-service firm for nonprofits. He is renowned for integrating strategic consulting with creative execution, helping organizations articulate their narratives and craft visually compelling campaigns.

[SaaS Series] Navigating Chargebacks and Fraud With Michael Zavet of Shieldify

[SaaS Series] Navigating Chargebacks and Fraud With Michael Zavet of Shieldify

Michael Zavet is the CEO and Co-founder of Shieldify, an AI-driven software and technology company focused on combating fraud and chargebacks in the e-commerce industry. With prior personal experience in round chargeback challenges in his own nutraceutical company, he offers practical solutions to help businesses retrieve hard-earned revenue and reduce losses. As a serial entrepreneur, Michael has a deep understanding of the complexities in e-commerce transactions and has equipped Shieldify to become an effective dispute management platform.

[Ecommerce Series] Sockrates: Crafting the Perfect Promotional Gift With Sam Moses

[Ecommerce Series] Sockrates: Crafting the Perfect Promotional Gift With Sam Moses

Sam Moses is the Founder and CEO of Sockrates Custom Socks, a Florida-based company that specializes in producing high-quality custom socks with the fastest turnaround time in the industry. With over 4,000 clients, including Google, Netflix, and Disney, Sockrates has become the go-to for businesses looking for fashionable, personalized footwear as corporate gifts. Bringing extensive experience in the manufacturing sector, Sam’s ingenuity is demonstrated in Sockrates’ unique and efficient production model. He is committed to creating products that people will actually wear and appreciate, solidifying his brand’s reputation for both quality and creativity.

[Top Agency Series] Design, Research, and Development With JP Holecka of Power Shifter Digital

[Top Agency Series] Design, Research, and Development With JP Holecka of Power Shifter Digital

JP Holecka is the Founder and CEO of Power Shifter Digital, a digital product and service design studio that creates simple and easy-to-use mobile apps, web apps, and websites. He is a digital innovation expert with over 30 years of experience in the industry. As the founder of Power Shifter Digital, JP has successfully guided major brands such as Energizer, Deloitte, Lululemon, and TELUS through the digital landscape. Known for his commitment to enhancing work environments and agency culture, he also co-founded the Trove group of agencies. JP is an expert in creating user-centered digital products and is an advocate for safe creative spaces where ideas prevail.

The Art of Ethical Data Capture: Swish Goswami’s Surf Story

The Art of Ethical Data Capture: Swish Goswami’s Surf Story

Swish Goswami is the CEO and Co-founder of Surf, a platform that aims to ethically capture consumer data and monetize audiences. Under his leadership, Surf has pivoted from social media analytics to focusing on zero-party data through a unique rewards system. He has raised over $9 million, executed two acquisitions, and created partnerships with giants like Amazon Prime Gaming and Netflix. Swish also hosts Track Limits, a leading Formula One podcast, and chairs a charity accelerating youth entrepreneurship in Canada.

[Top Agency Series] The Art of Growing Your Agency: Insights From Felix Velarde of 2Y3X

[Top Agency Series] The Art of Growing Your Agency: Insights From Felix Velarde of 2Y3X

Felix Velarde is the Founder and CEO of The 2Y3X Programme, a marketing firm designed to help agencies triple in size in two years. He is a seasoned entrepreneur and a pioneering figure in the digital marketing industry, with a career spanning over several decades. He founded one of the first web design agencies in the United Kingdom and grew it into a highly successful enterprise.

Felix is recognized for his strategic leadership and expertise in scaling agencies rapidly through The 2Y3X Programme. As an anti-racism campaigner and advocate for inclusivity, he values integrity and balance within the workplace. He is also the author of Scale at Speed, a book aimed at helping businesses triple their revenue and build superstar teams.

[eCommerce & Israel Business Series] How Getida Recovers Millions for Sellers With Yoni Mazor

[eCommerce & Israel Business Series] How Getida Recovers Millions for Sellers With Yoni Mazor

Yoni Mazor is the Chief Growth Officer at Getida, a company dedicated to maximizing profits for sellers through effective FBA reimbursements. With a wealth of knowledge in navigating Amazon’s complex reimbursement processes, Yoni and his team at Getida employ a data-driven approach to identify and rectify inventory and financial discrepancies for Amazon sellers. Before co-founding Getida, Yoni launched and grew an Amazon FBA venture to $20 million in annual revenue, highlighting his profound grasp of the e-commerce sector. Yoni’s blend of military intelligence expertise from the IDF and entrepreneurial accomplishments affords him a unique outlook on growth, strategy, and resilience in the competitive world of e-commerce.

[Top Agency Series] The Magic of Direct Response and AI in Nonprofit Growth With Mike Nellis

[Top Agency Series] The Magic of Direct Response and AI in Nonprofit Growth With Mike Nellis

Mike Nellis is the Founder of Authentic, a marketing agency that specializes in online fundraising, media, and creative design, and has helped raise over $1 billion online. With a deep-rooted political background, including work for Barack Obama’s presidential campaign, Mike possesses a profound understanding of engaging communities and stakeholders digitally. He’s also the Founder of Quiller.ai, an Adweek 2023 AI Efficiency Award-winning tool designed to revolutionize online fundraising using generative AI technology.

[Top Agency Series] Scaling a Content Agency With David Tile of Article-Writing Co.

[Top Agency Series] Scaling a Content Agency With David Tile of Article-Writing Co.

David Tile is the Founder and CEO of Article-Writing Co., a rapidly expanding content creation agency in North America. He has a proven track record of transforming businesses by providing top-quality content that significantly improves their SEO ranking, enhances websites with compelling and industry-relevant blogs and website copy, and drives successful email campaigns.

David’s expertise extends beyond content creation to transforming emerging entrepreneurs and C-suite executives into thought leaders. Before establishing Article-Writing Co., David served as the Chair of Marketing & Engagement of Sunnybrook Next Generation and as a research analyst at Northstar Research Partners.

[Top Agency & SaaS Series] SaaS Solutions To Screen Your Innovation Ideas With Ian Ash

[Top Agency & SaaS Series] SaaS Solutions To Screen Your Innovation Ideas With Ian Ash

Ian Ash is Co-founder of Dig Insights, a tech-enabled insight and strategy consultancy on a mission to help insights teams answer the question “what next?” He is the Creator of Upsiide, an innovation insights platform that allows researchers and marketers to test ideas, concepts, and communications in a fast, clever, and cost-effective way. Ian has over 20 years of experience leading large-scale international market research projects across different industries. He provides his clients with expertise in brand valuation, data mining, customer segmentation, market optimization, concept testing, and usage and attitude studies.

[SaaS Series] The Power of Data in Business Success With Jan Kestle of Environics Analytics

[SaaS Series] The Power of Data in Business Success With Jan Kestle of Environics Analytics

Jan Kestle is the President of Environics Analytics, a marketing and analytical services company that produces data products and software. Specializing in proprietary data, purpose-built software, and industry-focused consulting, Environics Analytics provides data-driven analytics to help organizations of all sizes better understand customers and markets.

Jan has been a leader in the marketing information industry for over fifty years, helping customers turn data and analytics into insight, strategy, and engagement. She is an expert in using statistics and mathematics to help solve business challenges. Active in the marketing community, Jan was recently awarded the Lifetime Achievement Award from the Canadian Marketing Association and the GIS Leadership Award from BeSpatial Ontario.

[Top Agency Series] Mastering OOH Advertising: Tips and Insights With Amanda Dorenberg of COMMB

[Top Agency Series] Mastering OOH Advertising: Tips and Insights With Amanda Dorenberg of COMMB

Amanda Dorenberg is the President of Canadian Out Of Home Marketing & Measurement Bureau (COMMB), the national organization for the Canadian out-of-home industry of advertisers, advertising agencies, programmatic tech stacks, and OOH companies/operators. She is a technology and media executive passionate about disrupting traditional industries via new and emerging tech. Amanda’s work has been featured in Forbes Tech and Wired Magazine, among other top national and international media outlets.

As the CEO of Billboard Canada, Amanda is responsible for driving innovative change across the media industry using new and emerging technologies. She also serves as the Global CEO of Arts Help, a not-for-profit organization recognized for its significant contributions to the creative industries.

Harnessing the Power of Data To Drive Business Growth With Luke Komiskey

Harnessing the Power of Data To Drive Business Growth With Luke Komiskey

Luke Komiskey is the Founder and CEO of DataDrive, a consulting firm specializing in managed analytic services. With over a decade of experience, Luke has played a pivotal role in making data analytics more accessible to various businesses. Under his leadership, DataDrive has evolved into a global team of professionals, supporting over 150 organizations across healthcare, public education, manufacturing, and software. Luke’s approach emphasizes transforming data into actionable insights, aiding organizations in making faster and more informed decisions. His passion for simplifying complex data challenges has been central to DataDrive’s mission of fostering a data-informed society.

[Top Agency Series] Navigating Economic Cycles in Commercial Design With Greg Quinn of X-Design Inc.

[Top Agency Series] Navigating Economic Cycles in Commercial Design With Greg Quinn of X-Design Inc.

Greg Quinn is the CEO and Principal of X-Design Inc., a highly regarded interior design firm in Canada. As a founding principal of the company, he has overseen the successful execution of more than 3,000 projects for clients across the globe, delivering innovative and effective solutions that meet their specific requirements and expectations. Greg possesses a strong background in strategic planning, design development, interior design, and project management, with over 29 years of experience in firm leadership. He has also served as the President of The Association of Registered Interior Designers of Ontario.

[Top Agency Series] Effective B2B Marketing Strategies With Shaheem Alam of FiveRings Marketing

[Top Agency Series] Effective B2B Marketing Strategies With Shaheem Alam of FiveRings Marketing

Shaheem Alam is the Co-founder and CEO of FiveRings Marketing, a full-service agency helping B2B companies in the US create repeatable, scalable, and predictable sales and marketing strategies to grow more revenue. He started his entrepreneurial journey at 20, with his first venture showing him incredible highs and crushing lows. 

Before FiveRings Marketing, Shaheem was in sales, doing door-to-door sales and growing massive sales teams. He has also been a member of TEC Canada, an account executive at RenoRun Inc., a direct sales executive at Eco Energy Home Services Inc., and founded Triton Marketing LLC.

[Top Agency Series] Leveraging the Voice of Customer Research With Andrea Wolkofsky of shyft digital

[Top Agency Series] Leveraging the Voice of Customer Research With Andrea Wolkofsky of shyft digital

Andrea Wolkofsky is the Co-founder of shyft digital, a marketing agency specializing in assisting marketers and business owners to find their authentic voice when communicating with their target audience. She is an experienced sales and marketing professional with a demonstrated 20+ year history of working in the sales, marketing, and advertising industry.

Andrea is passionate about helping companies communicate their message to their audience in the most authentic way possible through branding, messaging, websites, social media, paid ad campaigns, or other digital or traditional means of marketing. Before shyft, she held senior roles at Viewbix, JK Design, MyClothingCalendar, and more.

[Top Agency Series & SaaS Series] Reaching Consumers On-the-Go With Casey Binkley of Movia Media

[Top Agency Series & SaaS Series] Reaching Consumers On-the-Go With Casey Binkley of Movia Media

Casey Binkley is the Founder and CEO of Movia, a company helping brands maximize their advertising results with a unique combination of mobile ads and technology. Movia installs tracking and Wi-Fi collecting devices onto trucks acting as moving billboards, offering real-time impression analytics and retargeting opportunities. Casey is also the Founder of Mobilytics, a leading measurement and analytics provider for the out-of-home advertising industry. With his background in entrepreneurial studies, he excels at identifying opportunities and helping businesses get off the ground.

[Top Agency Series] Building a Successful Agency in Pharma Space With Dorothy Czylyski of NFA Health

[Top Agency Series] Building a Successful Agency in Pharma Space With Dorothy Czylyski of NFA Health

Dorothy Czylyski is the Partner and President of No Fixed Address Health, the healthcare division of No Fixed Address Inc., an independent and borderless full-service agency. Her expertise lies in the healthcare and pharmaceutical industry, where she has proven to be an effective client services, marketing, and operations officer. Dorothy has a track record of translating organizational and brand strategy into action and leading successful business growth initiatives.

Before joining NFA Health, Dorothy held senior positions at Fresh Squeezed Ideas, Klick Health, SCRIPT, and Publicis LifeBrands Medicus. Her leadership style is based on her passionate commitment to engaging cross-functional teams to achieve internal company and external business objectives. Dorothy is an accomplished leader who excites, engages, and energizes people to be successful and deliver results.

[Top Agency Series] Innovating Online Marketing Strategies for Law Firms With Rafi Arbel of Market JD

[Top Agency Series] Innovating Online Marketing Strategies for Law Firms With Rafi Arbel of Market JD

Rafi Arbel is the Founder and President of Market JD, a firm that specializes in online marketing for law firms. Since 2000, Rafi has leveraged his background as a former litigator who ran his own practice to help lawyers grow their client base. His expertise was honed at a leading provider of online marketing and legal research, where he developed a deep understanding of law firm marketing and operations. Rafi founded Market JD to offer personalized online marketing solutions to smaller law firms. He is also a respected speaker at various bar associations and legal conferences, sharing his knowledge on internet marketing. 

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