Leveraging Digital Marketing: Tips for Success With Dennis Yu of BlitzMetrics

Dennis Yu is the Founder and CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults through courses, implementation, and consulting. From his insights managing campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone, he helps people grow their expertise in digital marketing. Dennis is an internationally recognized lecturer featured in The Wall Street Journal, The New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News, and many more.

Dennis is also the CTO at ChiroRevenue and a contributor at Adweek, Social Media Examiner, Social Media Club, Tweak Your Biz, 3Q/DEPT, and Business 2 Community. He previously served as a technical marketer at Yahoo, where he built its analytics as an early search engineer. He is also the Host of The Coach Yu Show, interviewing experts to extract their know-how for the community to follow.

Here’s a glimpse of what you’ll learn:

• [02:59] Dennis Yu talks about BlitzMetrics and what it does
• [04:19] The Dollar A Day program
• [06:19] Mistakes people make with digital marketing
• [07:29] People Dennis have learned from in the direct response marketing
• [10:02] TikTok marketing strategies
• [15:02] Dennis shares his career aspirations
• [22:31] The experience of building relationships and analytics at Yahoo
• [28:05] Strategies for improving your SEO
• [33:23] Dennis explains how he uses SOPs in his business
• [37:41] Tech tools Dennis leverages in his daily work

In this episode…

In today’s business landscape, digital marketing has become an indispensable tool for any organization wanting to stay ahead of the competition. However, it is a rapidly evolving field that requires businesses to pivot quickly and adopt innovative strategies to succeed. So, how can they leverage digital marketing to take their operations to the next level?

By harnessing various digital marketing techniques such as search engine optimization and social media and email marketing, companies can increase their online visibility, drive traffic to their website, and ultimately boost sales. With data analytics and audience segmentation, businesses can create highly targeted campaigns customized to the interests and behaviors of their ideal customers. Unlike traditional marketing methods, digital marketing allows companies to better monitor the performance of their campaigns, adjust their strategies accordingly, and optimize for better results. With these advantages, business coach Dennis Yu says digital marketing is a cost-effective and powerful tool that helps businesses thrive.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Dennis Yu, Founder and CEO of BlitzMetrics, to discuss how to thrive through digital marketing. Dennis talks about BlitzMetrics and what it does, the Dollar a Day program, mistakes people make with digital marketing, TikTok marketing strategies, and strategies for improving SEO.

Resources mentioned in this episode:

• Dennis Yu on LinkedIn
• BlitzMetrics
• The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes! by Perry Marshall and Dennis Yu

Special Mention(s):

• 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall
• Ultimate Guide to Google Ads by Perry Marshall, Mike Rhodes, and Bryan Todd
• Perry Marshall
• Perry Belcher
• Ryan Deiss
• Claude C. Hopkins
• Dan Sullivan on LinkedIn
• Grant Cardone
• Uncle G shares his tip on how to get people’s attention!
• Dan Ulin
• Grinding It Out: The Making of McDonald’s by Ray Kroc
• Iacocca: An Autobiography by Lee Iacocca and William Novak
• Boomerang for Gmail
• Basecamp
• TimeCamp
• LearnDash
• Rank Math
• WordPress
• Link Whisper
• Descript
• LeadsBridge

Related episode(s):

• “[Top Agency Series] Leveraging Digital Marketing Agencies for Media Buying With Liana Ling” on the Inspired Insider Podcast
• “Does God Exist? with Perry Marshall, author of Evolution 2.0” on the Inspired Insider Podcast

Quotable Moments: 

• “The idea of digital marketing is if you’ve got something good, how do you get more of it?”
• “Garbage in, garbage out.”
• “Direct response is increasingly less about persuasion and copywriting.”
• “Don’t tell me how to juggle, show me how to juggle.”
• “If there’s no single owner of a particular project, it doesn’t get done.”

Episode Transcript

Intro 0:15

You are listening to Inspired Insider with your host, Dr. Jeremy Weisz.

Jeremy Weisz 0:22

Dr. Jeremy Weisz here founder of inspiredinsider.com. I talk with inspirational entrepreneurs and leaders today is no different. I’ve got Dennis Yu of BlitzMetrics. And Dennis before I formally introduce you, I always like to point out other episodes, people should check out the podcast and a big shout out and love to Liana Ling who introduced us via email and she CEO and owner of AdSkills a great platform, check it out. Also Perry Marshall, separately without knowing also introduced us great books 80/20 Sales and Marketing. I don’t know if Dennis you call him, one of the early gurus of Google ads, how would you describe Perry that people?

Dennis Yu 1:00

Perry, he’s the OG of Google ads? He wrote the book literally.

Jeremy Weisz 1:03

Yeah, so Perry Marshall, and many, many more, check them out. inspiredinsider.com and this episode is brought to you by Rise25 and at Rise25 we help businesses give to and connect to their dream 100 relationships and how do we do that, we actually help you run your podcast, we’re an easy button for a company to launch and run a podcast and we do the accountability, the strategy and the full execution. And Dennis we call ourselves kind of the magic elves that run in the background and make it easy for the host and the company. So they could just develop great relationships, create great content, and sit back, relax and run their company. For me, Dennis, the number one thing in my life is relationships. I know you’re very much the same. I’m always looking at ways to give to my best relationships. And I’ve found no better way over the past decade or two, profile of people and companies I most admire and share with the world what they’re working on. So if you’ve thought about podcasting, you should have questions go to rise25.com. We also created lots of free content on the podcast, pretty much any question that we’ve gotten, we’ve produced an episode on it. So check it out. Dennis Yu is founder of BlitzMetrics, they do a variety of things that you want to talk about courses coaching done for you, you name it, they do it. They teach it and they do it themselves. And he built the analytics at Yahoo as an early search engineer. So we’ll talk about some SEO, he spent a billion dollars on Google and Facebook ads. He’s been interviewed on most of the major TV networks, newspapers talking about digital marketing, AI, job creation. I think Dennis, I was watching something with you. I don’t know if it was CNN or Fox.

Dennis Yu 2:38

You probably saw me argue with Mark Zuckerberg on CNN in front of millions of people.

Jeremy Weisz 2:41

CNN, that’s what I was. Yeah. So thanks for joining me.

Dennis Yu 2:47

Thank you, Dr. Jeremy.

Jeremy Weisz 2:49

So just start off and give people a little bit of a sense of what BlitzMetrics does. Because you do a lot of things.

Dennis Yu 2:59

The idea of digital marketing is if you’ve got something good, how do you get more of it? Right? So if you’ve got a successful chiropractic practice, how do you get more of the same kind of patients, and whether it’s Google or Facebook, or TikTok, or email marketing, or whatever, if you can provide the signal of happy patients, happy customers, happy people who are spending money on your products and services, then the system can do the work for you. And so we have a framework that allows people to do that. And that’s the Dollar a Day program and you can Google it, you can ask ChatGPT, almost all the stuff is out there for free. It’s not a surprise, it’s not some secret. And it’s just very basic, very fundamental, but very powerful. And so we just seek to put out these simple ways of doing things so that there’s, we just want to drain the swamp of all the gurus, right, make it easy. We do offer coaching too as you see, there’s a six-week Implementation Program, which you pulled up on screen, if people want to pay us for help, but they can also just as easily go to the course themselves. They can watch the HubSpot course that we have on this free, almost all the stuff we have out there is free. But if they want our help, then you know we’ll help. But that’s not free.

Jeremy Weisz 4:14

Talk about when you first came up with this, this methodology and program.

Dennis Yu 4:19

So I’m a math guy. And I’m also kind of cheap. So I want to be able to test with the least amount of money because I’m spending my own money on ads. And the Dollar a Day principle came from when I first started running, I want to save it was Facebook ads back in like 2007. And the minimum budget was $1. And I found that about one in every 10 ads would work. So I thought, well, if it takes me $1 a day to do testing, what’s the minimum amount of money I can spend the test to find a winner. And I found that this idea of Dollar a Day works as a testing strategy and we’ve done that for some huge companies like for Rosetta Stone, but got a whole bunch of ads about how you can learn Spanish and told stories about, here’s an ambulance driver who can speak Spanish and save more patients because you can do that. Here’s a businessman who flew to Paris to surprise his wife and speak French, right? Things like that. And we found that certain things would win. And if you get a winner, you could put $10 a day, $100 a day, like Rosetta Stone, we spent a million dollars a day. Now many people have done that. And we did it profitably. And we did that for Nike for the Golden State Warriors for Ashley furniture on and on, you can Google my name, you can see who we’ve done it with. And we think that most people, they just randomly come up with ideas. Maybe it’s a Christmas campaign, maybe it’s whatever, but they don’t have a real structure testing strategy. So Dollar a Day is the way to take what’s already working, chop it up into different components of strategy, which is goals, content and targeting. And then have the system figure out how to isolate combinations of your audience’s combinations of the pain points you have combinations of your product features, combinations of whatever, so the system can do the work for you.

Jeremy Weisz 6:07

What are some big mistakes people make? Even when they go through a program in general, or they’re trying to optimize, what are some big mistakes?

Dennis Yu 6:19

They don’t have their tracking in place. So they are not tracking their leads. If you don’t send a signal back, then what is Google and Facebook or whatever going to do. They’re just going to give you back, people who clicked on your ad, people who filled out a form the biggest complaint I see among professionals. So these are doctors, these are attorneys, these are professional service people is that they say I’m driving a lot of leads, but the leads are terrible quality. Yeah, they’re terrible quality, because you are not passing back the signal of who is a good lead. You’re not passing back call real data. You’re not passing back what happened in the CRM. So we see that all the time. And it’s not a problem with Facebook or Google, it’s a problem of garbage in garbage out.

Jeremy Weisz 7:03

You obviously, are studied and are an expert direct response. Right? You have to be a bit who are some of the people that you learn from in direct response universe.

Dennis Yu 7:19

I love Perry Marshall. Shoot Perry Belcher is here in town. He’s funny. Ryan Deiss all the classic OGs. Claude Hopkins, but DR is increasingly less about persuasion and copywriting. Because that’s what that was a text newsletter, right, these long email Dan Sullivan sorts of things. And now it’s more about storytelling, which occurs in video. So all these OGs, that we’re great at writing these 10-mile-long letters have had to switch the video. I’ve had to switch to what? Grant Cardone and Gary Vaynerchuk and these other guys do, I had Grant make some videos for me because I wanted to teach people, entrepreneurs how to take a selfie with their phone and make one-minute videos. And while we have a program on how to do that, and we have a whole three-part framework on how to do that there’s nothing more powerful than just demonstrating it yourself right don’t tell me how to juggle show me how to juggle so Jeremy if you do a search on Uncle G Dennis Yu and see what pops up you’ll see it’s a super popular one minute video and that is that shows the angle of how do you mark it in a way that isn’t douche baggy doesn’t make you a narcissist. You can even pull it up and play it. And that’s what a lot of entrepreneurs and founders are missing. They’re talking about themselves all I see is them talking about themselves which is kind of chest-beating sycophant-ish. Why not have your community do it? Why not have people Yeah, that first one there? Isn’t it so much better when someone else is talking about you? Right? So what did he say? Oh, Dennis wanted me to teach you how to make a one-minute video. And then if you go maybe 40 seconds into that video because it’s a one-minute video, he says that guy you working with Dennis Yu he’s a bad, bad man. So just go and click two-thirds away there and you’ll see you’ll see he’s giving these tips. Right? He’s demonstrating it not just talking about oh, it’s important to make the one-minute video right? He’s a practitioner. Practice what you preach, right? Yeah. See? Got to have a hug. You got to have a punch. You got to get their attention. He’s got food in his teeth. He’s having breakfast with his daughter. He’s not in a fancy studio. Does he have a fancy microphone? Did he rehearse this? See yeah 10x levels and that dude you’re working with Dennis Yu he’s a bad, bad man.

Jeremy Weisz 9:54

Love it does talk about TikTok and book you and Perry put up.

Dennis Yu 10:02

TikTok is all about one-minute videos, actually now 15 to 22 second long videos. So if you are founder, you’re an entrepreneur, you don’t have to sing and dance. You’re not there to try to go viral. With all the kids out there. You’re just sharing one tip. So for example, I would ask you, Dr. Jeremy, what’s one big mistake entrepreneurs make on podcasts? And you say, well, the one was one big mistake is blah, blah, blah. And you’d say that in 20 seconds, right? And what other one tip do you have? What other single moment do you want to share? Just little moments in time and we’ve interviewed the top people in TikTok. And the problem that folks like you me Perry, even Liana have, it’s called rambling, old man syndrome, where we can’t even get to the point a minute, and we’re still introducing ourselves. You lost them in three seconds. They were already long gone. So I would ask you, can you make your point in a sentence? That’s the point of TikTok. Can you get to the point, it’s a lot easier to give an hour-long talk a webinar than it is to make a one-minute video.

Jeremy Weisz 11:12

You want to hold up the book for a second just so people can check it out. And I’ll pull it up right here you can see the definitive guide to TikTok advertising. So what’s, as you created the book, and I know you interviewed a lot of experts as well. What’s one thing that surprised you?

Dennis Yu 11:30

How little I know of I’ve always been aware of Dunning Kruger and how little I know. But when I came into this and TikTok paid us money to help write this book, as they know we’re super well known for Google and Facebook ads. So they want us to dominate on TikTok and people leave Facebook and do TikTok ads. Of course, that’s what’s behind it. But I thought, you know what, I’m, I’m a bit of a fraud. I’m almost 50 Who am I to be talking about TikTok, right. And I’ve only got a few thousand followers on TikTok. This is like hypocritical, right? But as I learned two things, surprise me. One is that I actually do know more than I think because if I highlight relationships, if I highlight moments and time, but I know how to avoid rambling, old man syndrome. I can go viral and I’ve gone viral and I’ve gotten my friends who are not TikTok people who they with, social media is the last thing. I even got Perry Marshall. From my birthday, I flew to Chicago to hang out with him. And we made a TikTok account and we made a whole bunch of TikTok s together, and we didn’t sing and dance. I asked Perry a bunch of rapid-fire questions just off the cuff. And we turn those into little short clips, a little background music, put the captioning like you saw the words there in the bottom. And that’s all we needed for TikTok. And I’ve interviewed so many other people freaking Dan Ulin, who’s the last one you’d ever expect to be? He’s he runs elite student coach. He is a, shall I say high profile coach to high net worth parents. TikTok would be the last place you’d expect him or his clients to be yet by interviewing him and pulling out these little moments. What’s his favorite Korean restaurant downtown LA? What was it like to be in the magic castle right? He wrote the newsletter for the magic castle for that whole Academy for magicians, right? What was that like being a magician? What was it like knowing so and so? Hey, what about this kid who got into Yale? What did they do? But what’s the key to get into these schools by all of these little one tip at a time, not five things? Not tell me your whole life story. That’s what I found interesting is that when you just break it down in these little pieces, it’s actually really easy. Biggest problem is people just keep talking.

Jeremy Weisz 13:59

Who else was featured in the book? I know you had a lot of experts that you put in the book.

Dennis Yu 14:04

So we’ve got Perry and myself as the main authors, as practitioners. We’ve got various agency owners, we have other people who are entrepreneurs in some way they have some kind of service business. They sell coaching. They there’s some product people I think we have some young adults one of them like Noah has an IQ 6 million followers on TikTok and he has financial tips that you can go to how do you go to Starbucks and save money somehow by getting a free Starbucks at all airline tricks, all these people that are giving their tips all of them and it doesn’t matter what their industry is all of them in common. are sharing real tips that are interesting.

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