![Gener8tor.com & Sconnie.com: How to start a Nation..Sconnie Nation -with Troy Vosseller [Top Wisconsin Entrepreneur Series]](https://www.inspiredinsider.com/wp-content/uploads/2015/08/troyvossellerprofilepic2.jpeg)
Gener8tor.com & Sconnie.com: How to start a Nation..Sconnie Nation -with Troy Vosseller [Top Wisconsin Entrepreneur Series]
Troy Vosseller is cofounder of gener8tor, an accelerator for startups based in Wisconsin. They have helped 25+ companies launch and get traction. He also founded the very popular apparel company Sconnie Nation and extended the “Sconnie” brand by releasing Sconnie Beer.
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![EatStreet: How to Expand to 10,000+ Restaurants & Partner with Yelp -with Eric Martell [Top Wisconsin Entrepreneur Series]](https://www.inspiredinsider.com/wp-content/uploads/2015/08/ericmartellprofilepic.png)
EatStreet: How to Expand to 10,000+ Restaurants & Partner with Yelp -with Eric Martell [Top Wisconsin Entrepreneur Series]
Eric Martell is cofounder of EatStreet, a popular online food ordering service. It was Founded in 2010 in Madison, Wisconsin by Matt Howard, Eric, and Alex Wyler. The company has expanded to over 10,000 restaurants nationwide with over 100 employees. EatStreet hosts over 6000 restaurant websites and has partnered with Yelp to include online ordering on review pages.
![Kids Bowl Free: How to Generate 9 million New Customers -with Darin Spindler [Top Wisconsin Entrepreneurs]](https://www.inspiredinsider.com/wp-content/uploads/2015/08/darinprofilepic.png)
Kids Bowl Free: How to Generate 9 million New Customers -with Darin Spindler [Top Wisconsin Entrepreneurs]
Darin Spindler is known as America’s #1 lead generation specialist for small businesses. Darin and business partner generated over 9,000,000 new customers for small businesses. He is co creator of Kids Bowl Free summer program that has registered over 8.2 million children in just the first six years.
![AlphaSmart & Root-1: How to Build a Company to $40 Million & Take it Public -with Manish Kothari [Top Wisconsin Entrepreneur Series]](https://www.inspiredinsider.com/wp-content/uploads/2015/08/manishkothariprofilepic.jpeg)
AlphaSmart & Root-1: How to Build a Company to $40 Million & Take it Public -with Manish Kothari [Top Wisconsin Entrepreneur Series]
Manish Kothari was co-founder of AlphaSmart Inc, an education technology company that he helped build into a $40MM business. He was part of the executive team in AlphaSmart’s IPO and the subsequent acquisition by Renaissance Learning.
He was also co-founder of Root-1, Inc. which was acquired by Edmodo which provides students and teachers a free and easy way to connect and collaborate.
![LSB Unlimited: How to Grow a Startup to $80 Million & 150 Employees -w/ Laurie Benson [Top Wisconsin Entrepreneur Series]](https://www.inspiredinsider.com/wp-content/uploads/2015/08/lauriebensonprofilepic.jpeg)
LSB Unlimited: How to Grow a Startup to $80 Million & 150 Employees -w/ Laurie Benson [Top Wisconsin Entrepreneur Series]
Laurie Benson co founded Inacom Information Systems in 1984 and ran it for 25 years. She grew the startup to $80M with 150+ employees. She successfully exited the company to CoreBTS in 2009.
She served on 7 corporate boards and founded LSB Unlimited where she advises CEO’s, Presidents and Entrepreneurs.
![TurboTap & Murfie: How to Solve the Bottleneck & Get into Stadiums Everywhere -with Matthew Younkle [Top Wisconsin Entrepreneurs]](https://www.inspiredinsider.com/wp-content/uploads/2015/08/matthewyounkleprofilepic.jpeg)
TurboTap & Murfie: How to Solve the Bottleneck & Get into Stadiums Everywhere -with Matthew Younkle [Top Wisconsin Entrepreneurs]
Matt Younkle is the Inventor of the TurboTap beer dispensing technology that pours beer up to 4 times faster than conventional taps and wastes less due to reduced over-foaming and spillage. Many stadiums across the US use the technology including Wrigley Field, White Sox Stadium & many more.
It was Popular Science – Top Product of the Year and TIME Magazine Best Inventions of the Year.
![How to Lead Companies like Mattel, Sega, Leapfrog to Success -with Tom Kalinske [Top Wisconsin Entrepreneur Series]](https://www.inspiredinsider.com/wp-content/uploads/2015/08/tomkalinskeprofilepic.png)
How to Lead Companies like Mattel, Sega, Leapfrog to Success -with Tom Kalinske [Top Wisconsin Entrepreneur Series]
Tom Kalinske was CEO of Mattel, CEO of Sega, & CEO of Leapfrog, the largest educational toy company in the world.
He has helped build some of the best known brands for kids including Hot Wheels, Masters of the Universe, Matchbox, Sega Genesis, Sonic the Hedgehog, & many more.
![Fit Moms For Life: How to Explode in the Media -with Dustin Maher [Top Wisconsin Entrepreneur Series]](https://www.inspiredinsider.com/wp-content/uploads/2015/08/dustinmaherprofilepic.jpeg)
Fit Moms For Life: How to Explode in the Media -with Dustin Maher [Top Wisconsin Entrepreneur Series]
Dustin Maher is called America’s Trainer to Moms and has appeared on network television over 100 times . He owns and operates 5 fitness locations and started 90 Fit Mom for Life groups all over North America. He is the author of Fit Moms for Life: How to Have Endless Energy to Outplay Your Kids and has produced 50 home workout DVDs as well as the documentary Fit Moms for Life: one in a million.
For much more click below to watch! [Video & mp3 included]
![Lands’ End: How to Grow Companies Online, Triple Renewal Rates, Add $8million in a quarter -with Michael Smith [Top Wisconsin Entrepreneur Series]](https://www.inspiredinsider.com/wp-content/uploads/2015/08/michaelsmithprofilepic.png)
Lands’ End: How to Grow Companies Online, Triple Renewal Rates, Add $8million in a quarter -with Michael Smith [Top Wisconsin Entrepreneur Series]
Top Wisconsin Entrepreneur Series:
Michael Smith is one of the top business leaders. He has a proven track record in e-commerce and direct marketing that spans more than a quarter century.
Michael’s positions: CEO of Lands End in 1994, CEO of LifeSketch in 1999, President of Nordstrom.com 2000, etc.
![U. of Wisconsin-Madison: How to Lead a Company to a Successful Buyout -with Dan Olszewski [Top Wisconsin Entrepreneur Series]](https://www.inspiredinsider.com/wp-content/uploads/2015/08/danolszewskiprofilepic.png)
U. of Wisconsin-Madison: How to Lead a Company to a Successful Buyout -with Dan Olszewski [Top Wisconsin Entrepreneur Series]
Top Wisconsin Entrepreneur Series:
Dan Olszewski has been the Director of the Weinert Center for Entrepreneurship at the University of Wisconsin-Madison School of Business for the past 8 years.
Prior to joining UW-Madison, Dan was CEO and Chairman of Parts Now! during which time revenues increased from $26MM to over $400MM and he led the successful buyout in 1999.
For much more click below to watch! [Video & mp3 included]
![InformationExperts.com: How to Create an Exceptional Advisory Board, Beating Cancer, & Her Bucket List -with Marissa Levin [Big Lessons]](https://www.inspiredinsider.com/wp-content/uploads/2015/08/marissalevinceoprofilepic.png)
InformationExperts.com: How to Create an Exceptional Advisory Board, Beating Cancer, & Her Bucket List -with Marissa Levin [Big Lessons]
Marissa Levin has spent the last 20 years turning her company Information Experts into a multi-million dollar communications & education firm. Hear the up and down stories, her bucket list, & the one strategy that has made the biggest impact on the growth of her multi-million-dollar business…how to create an exceptional advisory board.
For much more click below to watch! [Video & mp3 included]
![MastermindTalks: Growth at the End of Your Comfort Zone -with Jayson Gaignard [Life Lessons]](https://www.inspiredinsider.com/wp-content/uploads/2015/08/jaysongaignardprofilepic.jpeg)
MastermindTalks: Growth at the End of Your Comfort Zone -with Jayson Gaignard [Life Lessons]
Jayson Gaignard is the founder of Mastermind Talks, an annual invite only event for elite entrepreneurs such as Tim Ferriss, Marc Ecko, and many more . Listen to his journey of Mastermind Talks and building ticketscanada to $6million in revenue. Also hear how that business left him a quarter million dollars in debt and much more.
![Olympic Gold Medalist: How to Become Best in the World? -with BJ Bedford Miller [Inspiring Stories]](https://www.inspiredinsider.com/wp-content/uploads/2015/08/bjbedfordmillerprofilepic.jpeg)
Olympic Gold Medalist: How to Become Best in the World? -with BJ Bedford Miller [Inspiring Stories]
BJ Bedford Miller is an Olympic Gold Medalist and Former World Record Holder. What does it take to become best in the world?
For much more click below to watch! [Video & mp3 included]
![Staff.com: How to Build a Remote Team – with Liam Martin [Hiring & Productivity]](https://www.inspiredinsider.com/wp-content/uploads/2015/08/liammartinprofilepic1.png)
Staff.com: How to Build a Remote Team – with Liam Martin [Hiring & Productivity]
Digital Domination Series: Featuring Liam Martin & his Presentation on How to Build a Remote Team
Liam Martin is the CoFounder of staff.com and timedoctor.com. The companies have 40+ employees in 9 different countries and specialize in remote long term employee management
For much more click below to watch! [Video & mp3 included]
![Help Scout: How to run a SaaS Business & Lessons Learned -with Nick Francis [Sales & Revenue]](https://www.inspiredinsider.com/wp-content/uploads/2015/08/nickfrancisprofilepic.png)
Help Scout: How to run a SaaS Business & Lessons Learned -with Nick Francis [Sales & Revenue]
Digital Domination Series: Featuring Nick Francis & his Presentation on Lessons Learned running a SaaS business
Nick Francis is the co-founder and CEO at Help Scout which is a simple, straightforward way to provide excellent customer support.
For much more click below to watch! [Video & mp3 included]
![[Top Chicago Business Series] CraftJack: How to Acquire Paying Customers – With Ross Gordon [Customer Acquisition-Sales]](https://www.inspiredinsider.com/wp-content/uploads/2015/08/rossgordonprofilepic.png)
[Top Chicago Business Series] CraftJack: How to Acquire Paying Customers – With Ross Gordon [Customer Acquisition-Sales]
Digital Domination Series: Featuring Ross Gordon & his Presentation on Customer Acquisition
Ross Gordon is Founder and CEO of CraftJack which sold just one year after its inception. CraftJack helps contractors grow their business and find new clients through lead generation and online marketing.
For much more click below to watch! [Video & mp3 included]
Presentation: Customer Acquisition
Big Promise: Customer Acquisition- the most overlooked and most important)
Case Study: A to Z Story from beginning to paying customer
1. Identify your customer & BE SPECIFIC
-CraftJack: “contractors” is too broad
-Mystery Tackle Box: intermediate bass anglers
-Customer Loyalty Company: not in business
2. Understand Behaviors to Find them
-Craftjack :
2 sided marketplace
1. Contractors – forums
2. Homeowners Buying intent – estimates for…
3. Identify Your One Goal
CraftJack- Contests for Emails
(coolest bathroom pic of the week)
Mystery Tackle Box-
We want subscriptions (homepage)
Emails (past boxes as leadgen)
4. Create the Messaging & Split Test
– CraftJack focused problems of contractors: landing pages, ad copy, etc
-Overcome obstacles- “referrals for the 21st century”
– Split Test Messaging: 21st century vs. Discount leads Which one do you think won?
-Tools to Use
5. Driving Traffic and Test Sources
-Channels
CraftJack contractors: cold calling, direct mail, linkedin
Consumer Brands : facebook, banner ad displays
-Test Channels and TRACK EVERYTHING
-Tools: optimizely
6. Scale it Up
-CraftJack:
We would spend $1000 a week testing and once optimized —> started spending $3000 a daY
-Replicate what works
Expand with Related Keywords
Sponsor for this episode
Rise25’s mission is to connect you with your best referral partners and customers.
We connect you with strategic partnerships through our done for you podcast solution which is the best thing I have done for my business.
Our Done for you Podcast service – We help your company completely run and launch your own podcast and make sure you get ROI from it.
We distribute your show across more than 11 different channels (spotify, google play, itunes, and many more) including a dedicated blog post and social media. You simply show up and talk and we do everything else. Our team has been working with podcasters since 2009. I personally credit podcasting as the single best thing I have done for my business and my life. It has allowed me to connect with the founders/ceo’s of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, and many more. Besides making best friends and finding my business partner, podcasting has led to relationships with countless customers and referral partners.
The most important piece that most are missing is the right strategy and we make sure our clients get ROI so it becomes one of the most valuable parts of your strategic partnerships.
Since this requires a lot of humans (we have operations, developers, writers, audio editors, video editors) to do the work we have limited bandwidth and only want to work with the right company. If using a podcast for strategic partnerships, content marketing, and increasing clients and referrals sounds interesting to you go to www.Rise25.com and contact us or email support (at) rise25media.com.
If your company wants to attract and connect with your highest level customers and referral partners then you can learn more and contact us to find out if your company qualifies at Rise25.com.
Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.
Please Leave a comment Below on one thing you found Most Inspiring or Helpful
**(I read and respond to all comments personally)**
![SoftwareByRob: Lessons Learned as a Serial Entrepreneur -with Rob Walling [Big Lessons]](https://www.inspiredinsider.com/wp-content/uploads/2015/08/robwallingprofilepic.png)
SoftwareByRob: Lessons Learned as a Serial Entrepreneur -with Rob Walling [Big Lessons]
Digital Domination Series: Featuring Rob Walling
Rob Walling started the blog softwarebyrob.com which is followed by over 25,000 web enterprenuers. He operates a number of software products including HitTail.com, getdrip.com, and DotNetInvoice.com just to name a few.
For much more click below to watch! [Video & mp3 included]
![CourageForKylie: Battle with Cancer Sparked Innovation -with Kylie Simonds [Inspiration]](https://www.inspiredinsider.com/wp-content/uploads/2015/08/kyliesimondsprofilepic.png)
CourageForKylie: Battle with Cancer Sparked Innovation -with Kylie Simonds [Inspiration]
Kylie Simonds was diagnosed three years ago with rhabdomyosarcoma, a rare childhood cancer that affects bone or soft tissue. Kylie’s battle with Cancer sparked Innovation with her invention for an IV Pediatric backpack for kids with Cancer.
For much more click below to watch! [Video & mp3 included]
![AcuityScheduling: Split Testing Mastery & Converting Sales- with Gavin Zuchlinski [Sales]](https://www.inspiredinsider.com/wp-content/uploads/2015/08/gavinzuchlinskiprofilepic.png)
AcuityScheduling: Split Testing Mastery & Converting Sales- with Gavin Zuchlinski [Sales]
Digital Domination Series: Featuring Gavin Zuchlinski at Acuity Scheduling.
Gavin Zuchlinski is the Founder of Acuity Scheduling which has over 7000 business accounts, 100K appointments scheduled each month with a team of 3. He talked about Split Testing and how to convert a visitor into a paying customer.
The Presentation and What you will Learn:
- #1 Get More Traffic
- #2 Know Your Funnel
- #3 Measure Everything
- #4 Where are you weak?
- #5 Think, Then Test
- #6 Monetization
FUN FACT:
He has been known to drink 8 espressos a day and addicted
Business Mentors, Tools, Books mentioned:
- Google.com/analytics
- MouseFlow.com
- VisualWebsiteOptimizer.com
- TestSignificance.com
- 37 Signals
- Jason Fried
- HelpScout
- Berico Technologies CEO
Background:
Gavin Zuchlinski, founder of Acuity Scheduling, an online scheduling platform that has helped thousands of small business save time and improve efficiency by automating the scheduling process.
Gavin Zuchlinski began working in web development and consulting in 2003, the same year he started earning a mathematics B.S. degree from Penn State.
In 2006, a year before his graduation, Zuchlinski developed Acuity Scheduling in response to some of his small business clients’ requests for a robust cloud-based appointment booking software. The SaaS fulfilled a growing need and the company began growing, mostly through referrals and word of mouth.
Acuity Scheduling, works well in different devices from smartphones, to tablet, phablet, laptop desktop etc. Some of the best things, about Gavin’s scheduling platform is that, it is very flexible, quick and easy to access, and you can have it synchronize with all your devices at home and work.
Gavin’s major vision is to help small businesses get hold of their schedule, and how they handle workers and clients in their office, and keep the business going all throughout.
Sponsor for this episode
At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.
We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.
What do you need to start a podcast?
When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.
The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.
We make distribution easy.
We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.
Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.
The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.
Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.
Are you considering launching a podcast to acquire partnerships, clients, and referrals? Would you like to work with a podcast agency that wants you to win?
Contact us now at [email protected] or book a call at rise25.com/bookcall.
Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.
Insider Stories from Top Leaders & Entrepreneurs…
Please Leave a comment Below on one thing you found Most Inspiring or Helpful
**(I read and respond to all comments personally)**
![Digital Aptitude: Maximize your Digital Marketing – with Zeke Camusio [Big Lessons]](https://www.inspiredinsider.com/wp-content/uploads/2015/08/zekecamusioprofilepic.jpeg)
Digital Aptitude: Maximize your Digital Marketing – with Zeke Camusio [Big Lessons]
Digital Domination Series: Featuring Zeke Camusio, Founder of Digital Aptitude
Zeke Camusio is a serial entrepreneur and is founder of Digital Aptitude, an online marketing agency that helps businesses make money online.
For much more click below to watch! [Video & mp3 included]