Search Interviews:

Digital Domination Series: Featuring Ross Gordon & his Presentation on Customer Acquisition

Ross Gordon is Founder and CEO of CraftJack which sold just one year after its inception. CraftJack helps contractors grow their business and find new clients through lead generation and online marketing.

For much more click below to watch! [Video & mp3 included]

Google Play
tune in
radio republic

Presentation: Customer Acquisition

Big Promise: Customer Acquisition- the most overlooked and most important)
Case Study: A to Z Story from beginning to paying customer

1. Identify your customer & BE SPECIFIC
-CraftJack: “contractors” is too broad

-Mystery Tackle Box: intermediate bass anglers

-Customer Loyalty Company: not in business

2. Understand Behaviors to Find them

-Craftjack :
2 sided marketplace
1. Contractors – forums
2. Homeowners Buying intent – estimates for…

3. Identify Your One Goal
CraftJack- Contests for Emails
(coolest bathroom pic of the week)

Mystery Tackle Box-
We want subscriptions (homepage)
Emails (past boxes as leadgen)

4. Create the Messaging & Split Test

– CraftJack focused problems of contractors: landing pages, ad copy, etc

-Overcome obstacles- “referrals for the 21st century”

– Split Test Messaging: 21st century vs. Discount leads Which one do you think won?

-Tools to Use

5. Driving Traffic and Test Sources


CraftJack contractors: cold calling, direct mail, linkedin
Consumer Brands : facebook, banner ad displays

-Test Channels and TRACK EVERYTHING

-Tools: optimizely

6. Scale it Up


We would spend $1000 a week testing and once optimized —> started spending $3000 a daY

-Replicate what works

Expand with Related Keywords

Sponsor for this episode

Rise25’s mission is to connect you with your best referral partners and customers.

We connect you with strategic partnerships through our done for you podcast solution which is the best thing I have done for my business.

Our Done for you Podcast service – We help your company completely run and launch your own podcast and make sure you get ROI from it.

We distribute your show across more than 11 different channels (spotify, google play, itunes, and many more) including a dedicated blog post and social media. You simply show up and talk and we do everything else. Our team has been working with podcasters since 2009. I personally credit podcasting as the single best thing I have done for my business and my life. It has allowed me to connect with the founders/ceo’s of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, and many more. Besides making best friends and finding my business partner, podcasting has led to relationships with countless customers and referral partners.

The most important piece that most are missing is the right strategy and we make sure our clients get ROI so it becomes one of the most valuable parts of your strategic partnerships.

Since this requires a lot of humans (we have operations, developers, writers, audio editors, video editors) to do the work we have limited bandwidth and only want to work with the right company. If using a podcast for strategic partnerships, content marketing, and increasing clients and referrals sounds interesting to you go to and contact us or email support (at)

If your company wants to attract and connect with your highest level customers and referral partners then you can learn more and contact us to find out if your company qualifies at

Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

Please Leave a comment Below on one thing you found Most Inspiring or Helpful
**(I read and respond to all comments personally)**