[Top Author Series] Mastering Social Media & Building Wealth Through Relationships With Matthew Loop 

Dr. Matthew Loop is the President of DCincome, the world’s largest social media training company tailored for chiropractors, and the Founder of Profit 365, where he and his team help small businesses and entrepreneurs scale using social strategies. Since 2005, he has trained over 43,000 professionals in 25 countries, authored the international bestseller Social Media Made Me Rich, and spoken at renowned venues, including Harvard and NASDAQ. A former chiropractor deeply in debt, Matthew turned to social media marketing — starting on MySpace — to transform his career, eventually generating hundreds of millions in client revenue. Today, as an investor, philanthropist, bestselling author, and top‑paid social media strategist in North America, he continues to empower business owners to multiply their influence and income online.

Here’s a glimpse of what you’ll learn:

• [1:57] Dr. Matthew Loop shares the business and health books that shaped his entrepreneurial journey
• [5:16] Why Matthew started his first social media consulting business after mastering MySpace
• [7:33] How affiliate marketing helped Matthew build a five-figure monthly income stream
• [13:28] What Matthew looks for when acquiring service-based businesses for cash flow
• [19:11] Favorite tools Matthew uses to modernize and streamline traditional businesses
• [21:33] How TikTok and Instagram are disrupting Google as discovery platforms
• [24:35] Mistakes chiropractors make on social media and how to fix them
• [30:57] Critical role of paid ads and retargeting when organic isn’t enough
• [36:42] The importance of positioning, credibility signals, and shaping audience perception
• [40:54] Masterminds and groups Matthew recommends for growth
• [47:07] How Matthew helped clients generate over $1M using social media

In this episode…

Many entrepreneurs and service-based professionals find themselves stuck trading time for money, relying too heavily on one income stream. While their expertise may be top-notch, they often lack systems, positioning, or modern tools to scale their businesses or diversify revenue. How can they multiply their income and establish greater long-term financial freedom?

Dr. Matthew Loop, a social media strategist and investor, shares practical strategies for building multiple streams of income, starting with affiliate marketing and expanding into online courses, product sales, and business acquisitions. Matthew emphasizes the importance of targeting, positioning, and consistent content distribution across platforms like TikTok, Facebook, and YouTube. He encourages entrepreneurs to amplify their reach with paid ads, craft compelling stories to cut through digital noise, and use automation tools to streamline operations and training.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Dr. Matthew Loop, President of DCincome and Founder of Profit 365, about building scalable revenue through digital marketing and acquisitions. Matthew discusses the power of affiliate marketing, why positioning is key to trust and visibility, and how business owners can scale faster by acquiring profitable companies.

Resources mentioned in this episode:

• Dr. Matthew Loop LinkedIn | Website | Facebook | Instagram
• DCincome
• The 2025 Social Media Revenue Summit
• Social Media Made Me Rich: Here’s How It Can Do the Same for You by Dr. Matthew Loop
• Business Wealth Without Risk: How to Create a Lifetime of Income & Wealth Every 3 to 5 years by Roland Frasier and Jay Abraham
• Influence: The Psychology of Persuasion by Robert B. Cialdini
• The Blue Zones Secrets for Living Longer: Lessons From the Healthiest Places on Earth by Dan Buettner
• The Blue Zones, Second Edition: 9 Lessons for Living Longer From the People Who’ve Lived the Longest by Dan Buettner
• Fasting Can Save Your Life by Herbert M. Shelton
• Clickbank
• Talkroute
• Kartra
• Basecamp
• Freedom Alliance Mastermind
• EPIC Network
• Maverick1000
• DM Alliance
• Ultimate Achievers Club

Special mentions:

• Sachin Patel on LinkedIn
• Barbara Eaton on Facebook

Related episodes:

• “[Sweet Process Series & Top Author Series] How to Make Your Business the Next McDonalds of Your Industry with Michael E. Gerber Author of The E-myth” on the Inspired Insider Podcast
• “[One Question] Hostage Negotiator Loses The Hostage with Chris Voss of Black Swan Ltd” on the Inspired Insider Podcast
• “[Top Author Series] Does God Exist? with Perry Marshall author of Evolution 2.0” on the Inspired Insider Podcast
• “[Top Giver Series] How to Triple Your Profits and Impact with Dan Kuschell of Breakthrough3x” on the Inspired Insider Podcast
• “Why Effective Negotiation Is So Important with Roland Frasier Founder of Digital Marketer” on the Inspired Insider Podcast
• “[Sweet Process Series] How to Build a Business That Can Thrive Without You with John Warrillow of Built to Sell’ on the Inspired Insider Podcast

Quotable moments:

• “If you win the positioning game, you’re 95% of the way there.”
• “People do business with other humans at the end of the day.”
• “Having one stream of income in today’s economy is very risky.”
• “The world’s largest companies use affiliate marketing. It’s nothing new.”
• “You don’t really need to be super polished; Lo-Fi content typically performs better.”

Actions steps:

1. Diversify your income streams: Exploring additional income sources like affiliate marketing, book sales, and online courses can provide financial security and scalability.
2. Leverage social media for growth: Using platforms like TikTok, Instagram, and Facebook for targeted ads and organic reach helps differentiate your brand in a saturated market.
3. Create authentic and engaging content: Incorporating storytelling, hooks, and movement in your content builds a relatable and trustworthy brand.
4. Commit to consistent content distribution: Posting valuable content consistently and investing in paid promotions ensures visibility and authority in your niche.
5. Engage in networking and masterminds: Joining mastermind groups and attending events expands your network and opens new opportunities for collaboration.

Episode Transcript

Intro: 00:15

You are listening to Inspired Insider with your host, Dr. Jeremy Weisz.

Dr. Jeremy Weisz: 00:22

Dr. Jeremy Weisz here. I’m the Founder of InspiredInsider.com where I talk with inspirational entrepreneurs and leaders. Today is no different. I have Dr. Matthew Loop. You can check him out at MatthewLoop.com also profit365.org/smrs because he does an amazing event every year. So that’s where you can check that out. And Matthew and I have known each other for a long time actually. This is actually what got me started into podcasting as a chiropractor, into podcasting, because it was, you know, 2007, 2008 he’s been doing social media, helping people with it for that amount of time. We met in person at Yanik Silver’s underground event, and we’ve followed kind of parallel paths in that respect.

So before I formally introduce Matt, I’m just launching right into it. A couple past episodes I want to mention that are awesome, since Matt has an amazing book, which I’m going to talk about. Some of the top authors I’ve had on the podcast, I figured I’d mention for this one. And Matt, I’ll hear some of your favorites because I know you are an avid reader too.I had Michael Gerber of the E-myth. That was a great episode. Chris Voss of Never Split the Difference, Perry Marshall 80/20 Sales and Marketing. One of my favorites. Dan Kuschel it’s actually how we reconnected. Thank you Dan. Dan Kuschell wrote Direct Response Branding.

Now what are some of your favorites of all time? I know Dan Kennedy is a favorite. What else?

Dr. Matthew Loop: 01:57

Yeah, Dan Kennedy’s got a ton of great books there. One of the best books that I’ve read recently was co-authored by Roland Frazier and Jay Abraham. It’s called Business Wealth Without Risk. And that’s a fantastic book. In regards to business acquisitions such as that, you mentioned E-Myth Michael Gerber, which is a classic and totally changed the trajectory of my life. And then there was Influence: The Psychology of Persuasion by Robert Cialdini, again, talking about buying habits and why people make their decisions and things like that. So, you know, I kind of fluctuate between health and medicine versus the business books, the entrepreneurial space and lots of great stuff.

Dr. Jeremy Weisz: 02:37

Any health ones I should read? I love The Blue Zones if anyone’s checked out The Blue Zones. He has got two books there. That’s that’s some of my favorites. Any of yours?

Dr. Matthew Loop: 02:49

It’s funny, because I got this as my mouse pad right now. Old book, Fasting Can Save Your Life by Herbert Shelton. It’s all about before fasting became really popular. Great to help reset your body, get the garbage out, and then ultimately promote health and healing. So I do like the old stuff periodically. And then there’s some amazing individuals that are doing great research in that field today.

Dr. Jeremy Weisz: 03:12

Yeah. Love it. You know, I have some audible credits. I figured you would give me some good ones. Those are good ones. And Roland Frasier has been on the show too, so you can check that episode out.

This episode is brought to you by Rise25. At Rise25, we help businesses give to and connect to their dream relationships and partnerships. We do that in two ways. One, we’re an easy button for a company to launch and run a podcast. We do the strategy, the accountability, and the full execution production. Number two, we’re an easy button for a company’s corporate gifting. So we make gifting and staying top of mind to your clients, partners, patients, prospects simple and seamless and affordable. Even people send it to their staff from a culture perspective. All you do is give us a list of the people. We curate the gifts, we create the messaging, we put your branding and everything and we’re off to the races. So, Matt, we call ourselves kind of the magic elves that run in the background to make it stress free, free to build amazing relationships in your business. For me, the number one thing in my life is relationships. And over the past decade, I found no better way to one profile the people I admire in my podcast, and two, send them sweet treats in the mail. So you can check it out. Rise25.com or email us at [email protected].

I’m excited to introduce Dr. Matthew Loop. He’s the best selling author, as I mentioned, Social Media Made Me Rich. He’s an investor, Nasdaq speaker, a social media strategist. And what he does essentially is he helps business owners multiply their monthly income. He does that by helping you harness powerful platforms like Facebook, TikTok, YouTube, Google, Instagram, and back in the day, he started in MySpace in 2005. But it’s the same methodology, the same concepts, the same strategies, which he’s trained over 43,000 business owners in over 25 countries on. So, Matt, thanks for joining me.

Dr. Matthew Loop: 05:07

Pleasure, Jeremy. Happy to be here.

Dr. Jeremy Weisz: 05:08

So let’s just launch into, just start off and talk to people about your company and what you do.

Dr. Matthew Loop: 05:16

Yeah. So I’m an investor and social media profit strategist. I partner on some deals where we’ll help build the company and then maybe exit in 3 to 5 years. But traditionally I’ve usually uncovered those areas of low hanging fruit in any business to where we can 3 to 10 x very, very fast. And so like you said, I initially got started in the chiropractic profession and got really good at a little social network called MySpace. Of course, nobody knew what social media would become. And then YouTube dropped in 2006 afterward. And I’ve just had my finger on the pulse ever since from that point and just figured out earlier, wow, we can get more traffic. This way we can convert that traffic this way. And lo and behold, the world is possible when you dial and use it in a certain way.

Dr. Jeremy Weisz: 06:01

And then also talk about the event for a second. So you not only help companies, but you have an event every year.

Dr. Matthew Loop: 06:08

Sure. We host a couple events. Our flagship training is in Atlanta at the Porsche Experience Center, Social Media Revenue Summit. So we’ll have doctors, entrepreneurs, business owners come out from pretty much all walks of the states and sometimes overseas. And that is an immersive growth training. So the first half of the day is about business growth trends, new social media growth strategies. We do some AI in there. And then the second half of the day is really about creating additional streams of income, because I believe that having one stream in today’s economy and environment and all this chaos is very risky. I don’t care what business you have, we need to be bulletproof. And if you look at even Forbes or the IRS, they talk about the average multi-millionaire has over like eight sources of income themselves. I think we should definitely follow the tried and true and diversify.

Dr. Jeremy Weisz: 06:56

Let’s hit on that topic for a second, which is additional streams of income, especially in a service based business. I was just talking to someone earlier today. I know you work with a lot of functional medicine doctors, chiropractors, I mean across all niches, but there’s a lot there just because that’s where you started. And a lot of them are trading time for dollars and it could be high dollars, right. It’s fine. But talk about some of the additional streams of income that you talk about. And some people like, well man, I don’t have any time for anything or I’m already busy enough. But what are some of the things you think about when it comes to that?

Dr. Matthew Loop: 07:33

Well, when I got started, I began to harness the internet. So affiliate marketing was my first channel into building additional streams. And way back in the day, do you remember a program called Traffic Geyser by chance?

Dr. Jeremy Weisz: 07:44

Sure. I mean, I was chatting with Mike Koenigs about this. I saw him at a Joe Polish Genius Network event, and we were chatting about that way back when.

Dr. Matthew Loop: 07:58

Yeah. Why? That was my first venture into affiliate marketing, and I turned that little side thing.

Dr. Jeremy Weisz: 08:04

Just talk about affiliate marketing, like how that works just for people, because I think people understand it and it can be a lot of different things.

Dr. Matthew Loop: 08:14

It’s essentially where you will take somebody else’s product or their service, and you will drive traffic to, let’s say, the website, and then you get paid a commission. You don’t have to accept any payments. You don’t have to recruit any family members or whatever. You don’t have any inventory to stock. You just connect to people. You get a commission. The world’s largest companies use this model. Best buy target, Walmart, Amazon. So it’s nothing new. And then when I got immersed into the online marketing space, I found out about this little gem. And so way back in the day in 2005, 2006, you would take a video and upload it to this software, and it would disperse it out to dozens of channels. And then you would also get Google rankings relatively quick with that. And I said, this is amazing. I was using it successfully to grow my own brand and my practice. And I said, well, I could probably recommend this to doctors. And I found that they had an affiliate program that paid recurring, meaning I could send somebody there, they sign up and I would get paid. I don’t know what it was like $35 per month for one person. Well, I turned that eventually into a five figure per month affiliate income stream with just like everything was kind of automated and I was already referring. So that’s one way that you can create a separate, powerful income stream through a product or service that you’re already using. One of my functional medicine doctors that I was working with, he was recommending infrared saunas, for instance, like 3 to 5 a month, I mean, and people were buying these three, 3 to $5,000 infrared saunas. I started coaching him. I said, do they have an affiliate program? And he looked at me like, what is that? And so we started looking and they did. And now he gets paid $500 per referral, which is very substantial.

Dr. Jeremy Weisz: 09:54

Yeah, it could be like $30,000 a year.

Dr. Matthew Loop: 09:56

That’s life changing for some people, right? So that’s essentially what that model is you’re connecting to like the actual.

Dr. Jeremy Weisz: 10:03

And like that’s the great thing I find about it is, they just want to help and not necessarily thinking, oh, I want to make money from this. But it could be stuff that you’re already recommending. Like I would always recommend the Tempur-Pedic products. And so, you know, they have a good, you know, commission there if you send them for the beds or mattresses or pillows. So it’s stuff that I already believe in or someone already believes in and are doing, you know.

Dr. Matthew Loop: 10:31

100% I had even most recently, I didn’t even know this existed until about a year ago in the banking world. I connected with an SBA lender and it turns out a lot of banks have, they don’t call it affiliate programs, they call it partner programs or whatever. So I connected an individual that needed an SBA loan with a lender. The deal closed and mam, all of a sudden I get like 1%. I think it was an $850,000 loan, 8500 just like that from one simple connection and referral. That’s just one of many different examples. But you can find it in any industry.

Dr. Jeremy Weisz: 11:02

Yeah, any. So what other things do you find people recommend? So we mean nutritional supplements are one, probably products are one like the sauna or mattress or pillow. Anything else?.

Dr. Matthew Loop: 11:21

I mean books, anything you can think of likely has an affiliate program attached to it, and if it doesn’t, if it’s a product or service that you’re using, whether it’s digitally or whether it’s physical product, you could find somebody that does, for instance, Clickbank, which is a well-known affiliate marketplace. That was you know, I used to promote digital products where they were ebooks and whatnot, and I would send traffic there and get a commission the same exact way. So the model exists in pretty much every industry.

Dr. Jeremy Weisz: 11:49

Yeah. So it started with affiliate marketing. What else from like additional streams of revenue?

Dr. Matthew Loop: 11:54

Yeah. And then I just basically compounded upon that to where I started dabbling with Amazon initially way back in 2007, 2008, selling private label products on Amazon. And then I had my own book that I realized that, okay, you can launch a book not just for the authority side of the equation, but to actually make money and back end that with whether it’s coaching seminars and masterminds and all that other stuff. So that was another stream I had my online, my course or my online course since about 2006, which was another way that was producing passive sales for a very long time that, you know, I work with a lot of clients and doing and then you’ve got things nowadays, like whether it’s short term rentals and real estate. We do short and long term rentals for passive income, but also business acquisitions, meaning you’re buying businesses in different areas for cash flow. Sometimes you can just keep them for the monthly income. And or if you know a thing or two about marketing, you can keep them in and actually grow the business. This doesn’t mean that you want to be operating the business that’s totally separate. So you got to find the right deal and understand your acquisition criteria. But it’s a very fast way to scale to the level of extra income that you want very quickly. While if you want to maintain your primary work job, practice business you can. And or if you’re looking to reinvent yourself, you can do that too.

Dr. Jeremy Weisz: 13:14

I know as of recently, you have a focus on the business side, the acquisition side. Can you talk a little bit about what criteria you’re looking at and how you think about that?

Dr. Matthew Loop: 13:28

Sure, sure. And it’s life changing, by the way. And we never know where our paths are going to shift and veer. I started serving a lot of doctors early on and then had this massive list, people that bought my online courses, coaching, and eventually I said, well, this business acquisition side, this is like, this is Mark Zuckerberg, Elon Musk, all the top entrepreneurs in the world. I mean, look at what did Mark Zuckerberg acquire? WhatsApp?

Dr. Jeremy Weisz: 13:53

I mean, he’s acquired a couple things. I think they acquired Oculus. Yeah, a number. I mean, even if you look at Salesforce, Salesforce has grown by, I mean, one of the ways is acquiring a lot of companies.

Dr. Matthew Loop: 14:08

100%. And so you start to look at the highest performers, wealthiest people in the world. And this is one of those common denominators that they have. And once I figured this out, it was like the cheat code. I was like, I can’t believe I didn’t know this earlier on, because if you do it right, and if you like you said, if you’re very specific about what you want, if I don’t want to work in the business, I need to find a business that it already has the professional management in place and or there are things that can be created very, very fast where I’m going to still be above that business. So we’re typically playing in the space where we’re acquiring, you know, about I would say 1 to 2 million in top line revenue, usually at a 30% or above profit margin, at least five employees, because, you know, there’s got to be a number two and or potentially the owner might want to stay on. We’ve done service based business software. Got experience in that. Healthcare, pretty much a lot of the like. Those are probably primary three security and whatnot. But there’s a large opportunity in particular to where you figure out, let’s say if you want to make an additional $10,000 a month in cash flow, and it could be a local business that’s down the street somebody needs to sell. If you understand about positioning yourself as an investor or somebody to help, that could literally be one acquisition. People sell all the time, by the way, because life happens. I mean, people have health conditions. They need to relocate. God forbid divorce happen. There’s just real reasons why somebody would or needs to get out relatively soon from a profitable business. So you can actually create win-win scenarios with these people and sometimes just keep them involved, but at a much, much lesser load. So everyone wins in the scenario.

Dr. Jeremy Weisz: 15:55

Yeah. Talk about, I know from the criteria perspective, okay It could be 1 to 2 million top line, 30% profit five staff. What’s the owner mindset that you want? Like are you wanting them to stay? Are you basically wanting to leave and put in management? What from the owner’s perspective, what could they expect? I mean, I’m sure there’s a lot of, you know, variables there, but what’s ideal in your, in your mind?

Dr. Matthew Loop: 16:22

Could be either or. And before I answer that question, I also wanted to say like when you do look for it and you already know this too. But it’s easier if you’re going to make a sale in any business, if you can find a model that’s recurring revenue like Amazon, you know, people think of Amazon by buying new products, but most of the vast majority are people recurring. So I love stuff that’s corona proof, that’s recession proof, that has that recurring income model. And we were talking before on the, you know, the last call about one of our acquisitions was a sign language interpreting agency because deaf individuals, you know, they’re with that condition for life. And you know, so from a recurring standpoint, it’s just there, it meets that criteria. Now the owners themselves. Yeah, I’ve seen deals where the owner might stay on and have some type of profit share. They just don’t want to run the business. That’s a beautiful thing because now you can I guess you’d give them quote unquote, the golden handcuffs. Now, if there’s a number two in the organization, they could possibly buy in and or bump them up with some type of phantom equity, profit share or whatnot. That’s also a great thing. And then the other scenario would be, yes, where they’re completely transitioning out for whatever reason. But if you went down that road, then you’d need to be very transparent and honest with yourself. Like because some deals that we’ve done, for example, I knew I was going to be in the weeds in that business, at least for the first few months, to set up the team to make sure. And I was willing to do that on 1 or 2 of those deals. But you might not be willing to do that and understand the time commitments. And by the way, if an owner says, yeah, I work 30 hours in the business every week, they’re probably working like 50 to 60. So just an FYI.

Dr. Jeremy Weisz: 18:09

Yeah, I don’t need that many people. I just need four people to replace me. No. I want to get into talking about, I do want to mention I love the thought of that, the recurring piece. You know, I did an interview mentioning the books piece with John Warrillow, who wrote Built to Sell. And if anyone wants to listen to that, he talks about some of the essential criteria as well, as Matthew said, which includes looking for that recurring revenue piece. This is going to be a broad question, I guess, but, you know, when you mentioned you had to get in the weeds, you have to set things up. You have to set a team up. I’m curious, any of your favorite tools and software that you use in the business? Like for us I know we use, you know, like Slack and ClickUp for project management and ActiveCampaign from an email and pipeline perspective. We’ve used things like Pipedrive before, you know, things like LastPass with the team. I’m curious, some of your favorite software that are go to for you?

Dr. Matthew Loop: 19:11

Yeah. And this will also depend on how tech the business is, because there have been businesses where it’s literally one that I’m thinking of. There was like 1 or 2 reviews online, no website. It was a relationship.

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