Michael E. Gerber is the world’s leading small business guru and bestselling author of the phenomenally successful The E-Myth Revisited and many other worldwide bestselling E-myth books concerning small business, entrepreneurship, leadership, and management.

Inc. Magazine calls him “the World’s #1 Small Business Guru”. He is an entrepreneur and small business thought leader who has impacted the lives of millions and millions of small business owners and inspired the growth of hundreds of thousands of companies for the past 40 years and counting.


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Here’s a glimpse of what you’ll learn:

  • Michael E. Gerber talks about why most small businesses fail
  • The different roles that make up a small business
  • Michael explains what he means when he calls business owners technicians and what they can do to step out of this role
  • How Michael started the different E-myth verticals and the mission behind it
  • How the different co-authors of the e-myth verticals approached Michael about sharing their story
  • The Eightfold Path and how it shows the evolution of an enterprise from a company of one to a company of 1000
  • The value of creating the vision for your business
  • Why it’s important to know your purpose and mission as a business
  • Michael shares what Radical U is all about

In this episode…

This episode is not connected to the McDonald’s brand, but it has everything to do with how you can make your small business just as remarkable. From a dream to an enterprise, Michael E. Gerber teaches small business owners how to be successful and become the McDonald’s of their industry.

How can you do it? By following the principles and learnings from Michael’s E-myth verticals. These books contain a blueprint for growing small businesses beyond a one-person business.

Join Dr. Jeremy Weisz on this episode of the Inspired Insider as he talks with the man behind the bestselling E-Myth books, Michael E. Gerber about why most small businesses fail and what they can do about it. They also discuss the eightfold path and how it translates a dream to an enterprise, and the Radical U program that provides hands-on enterprise building experience. Stay tuned.

Resources Mentioned on this episode

Sponsor for this episode

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We distribute your show across more than 11 different channels (spotify, google play, itunes, and many more) including a dedicated blog post and social media. You simply show up and talk and we do everything else. Our team has been working with podcasters since 2009. I personally credit podcasting as the single best thing I have done for my business and my life. It has allowed me to connect with the founders/ceo’s of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, and many more. Besides making best friends and finding my business partner, podcasting has led to relationships with countless customers and referral partners.

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Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.


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Episode Transcript

Jeremy Weisz

Dr. Jeremy Weisz here, Founder of InspiredInsider.com where I talk with inspirational entrepreneurs and leaders. Some of the past interviews you could check out Founder of p90x, Founder of RXbar, Founder of Atari, they talk about not just the ups but the downs in the journey. This interview is a little bit different. This was for the process breakdown podcast that I did. It was so good that I had to release it on Inspired Insider, so stay tuned. And before you get to it, this episode is brought to you by Rise25, which I co founded with my business partner, John Corcoran, what we do is a Rise25 we help b2b businesses give to and connect to their dream 100 partnerships and clients We help you run your podcast, so generates ROI. And the number one thing in my life is relationships. I’m always looking at a way to give it to my best relationships. A podcast for me over over the past 10 years has allowed me to profile others thought leadership and companies and give to them and have them on my podcasting platform. So if you have questions about podcasting, go to rise25.com you can watch a video my business partner and I bands are like an old married couple. Check out rise25.com thanks. Listen to the episode.

Dr. Jeremy Weise here, host of the Process Breakdown podcast where we talk about streamlining and scaling operations of your company getting rid of bottlenecks and giving your staff everything they need to be successful at their job. Past guests include David Allen of Getting Things Done, Joseph Granny of Vital Smarts throughout crucial conversations. Today’s guests, I’m super excited to introduce Michael Gerber. I’m gonna introduce you in a second before that, a short sponsor message. This episode is brought to you by Sweet Process. Here’s the thing, Michael, if you’ve had team members ask you the same questions over and over and over again, the time they’ve spent explaining it, there is a better way there’s an actual solution. One of them is obviously by the E-Myth and joined Radical U the other, that you could put a place in your business Sweet Process, which is a software that makes it drop that easy to train and onboard new staff and save time with existing staff. And, you know, I was talking to Owen, who’s the founder and not only do universities, banks, hospitals and software companies use it but he told me that first responder government agencies use it in life and death situations to run their operation. So you can use Sweet Process to document all the repetitive tasks that eat up your precious time so you can focus on growing your team and empowering them and you could sign up for a 14 day trial no credit card required, SweetProcess.com and sweet like candy SW eet process.com. You know, I am super excited to introduce today’s guests. He’s Inc Magazine. calls him the world’s number one small business guru. He is entrepreneurial and small business thought leader who has impacted the lives of millions and millions of small business owners and hundreds of thousands of companies over 40 years. Even though he looks young Michael E. Gerber, if you didn’t know I was talking about you should as author of The New York Times mega bestseller for two consecutive decades, the E myth revisited nine other worldwide best selling e myth books concerning Small Business and Entrepreneurship, leadership and management and his mission. And I mean, I guess you’d Michael, you’d never say it’s accomplished. But it’s pretty darn good to transform the state of small businesses worldwide, you know, thank you for joining me, Michael. I’m delighted. Thanks, Jeremy. There’s so many questions and the one that stands out which you answer in many books, but I’m gonna ask it anyways is people are always asking themselves these questions. Why do most small businesses fail?

Michael E. Gerber

Well, they fail because they don’t know what they’re doing.

Jeremy Weisz

Because they didn’t read the E-myth

Michael E. Gerber

Yeah, now they simply don’t know what they’re doing, they started for the wrong reason they started to get rid of the boss. So most small businesses are a product of dissatisfaction. Not a product of them excitement, not a product of creation, not a product of imagination, but a product dissatisfaction. I hate working with this guy at work for that gun. I hate working somebody else’s gig, and on and on none, I want to do it myself. I want to get off on my own, etc, and so forth. So they’re born out of dissatisfaction. And they simply then go to do what they know how to do in the business of their own, and it’s just terribly not enough. And not only Isn’t it enough, it’s wrong, because it’s exactly the opposite of the way a new company needs to begin. So that’s why

Jeremy Weisz

You know, you talk about in the book roles. Okay. And I love you know, everyone should check out e myth. I read it decades ago and I continue to read it at least once a year. And because it reminds me of am I playing the role that I want to be playing at that time? So talk about some of the roles.

Michael E. Gerber

Well, there are many, many, many roles. We all play many, many roles. And there was a great master of the psychological by the name of Kurt chef. And Gurdjieff talked about I. And he talked about all the little I, I, I. But he said and he said there is no big . But we all believe we’re talking about the big I when we talk about this I and this I and each of those I Are I do this I do this, I do this I am that I am that etc and so forth. So there is no I, at the heart of all this. The question then becomes, if there were, what would it be? Now, I don’t want to get people immersed in psychology and philosophy and mysticism and spirituality in any of the things that I could get everybody involved in, because they’re all critical questions. But if there were and I work with that, behind the that I would be the Creator. The Imagineer as Walt Disney called them. Disney Imagineering the Imagineer, the creator, the inventor. And that AI is indeed the entrepreneur. And so we’re an entrepreneur is absent from a company the most essential character of that combined, collective work is missing. There’s no heart to the matter. The heart of every small business is a technician suffering from an entrepreneurial seizure. They created a company to get rid of the boss and they became the boss and they’re working for a lunatic is over and over and over and over again. So people who’ve heard me Well, yeah, I heard that. Yeah, I heard that. Yeah, I heard that. But hear me, you didn’t really hear it. Because you’ve heard it, everything would have changed. So the roles in a company are simply the technician, the manager, the entrepreneur. The technician is the drummer. The manager is the controller. And the entrepreneur is the leader, the doers, the controller, the leader, absent those three roles, and I mean each and every Every one of those three roles, functionally within every component part of that small company. The company is ruthless and boundless. There is no there there, there is no place we’re going. There is no nature, about who we are and what we do and why we do it. All of the language and everybody, the why of it, the word of it, the how of it, the wearer of it, the wind of it, etc, and so forth. All of that has to be addressed. The Supreme role of fat is the creator. It’s been said, Jeremy, we’re born in the image of God. You’ve heard that you were born in the image of God, both were born in the image of God, then we’re born to create. And if we’re born to create them, the only question left is to create what Well, a world fit for God. But we’re never taught that. We’re never taught that our primary role as human beings is to create and to create a world fit for God to create a world that works in a harmonious, spiritually conducive, propelling absolutely fascinating manner. Purely under the word good. And so we’re here to do good. And pretty much we do everything but good.

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