[Top Giver Series] Compilation – Marketing, Mindset, and Money Strategies

Dr. Jeremy Weisz is the Co-founder of Rise25 Media, a company that helps B2B business owners connect with their ideal prospects, referral partners, and strategic partners through a done-for-you podcast service. Dr. Weisz has been involved in podcasting for 11 years and was a senior producer for early business podcasts. He helped put all of their systems in place and helped them add volume, features, and edify various business leaders.

Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more through video interviews on Inspired Insider. He also continues to run his chiropractic and massage facility in downtown Chicago and is the founder of a nutritional supplement business.

Here’s a glimpse of what you’ll learn:

• [2:08] David Gonzalez talks about humanity’s shift from conquest and gold to more meaningful values
• [3:22] Bob Burg shares why controlling your emotions puts you in a position of power
• [4:30] Dan Kuschell explains how to create an irresistible offer that clients can’t resist
• [5:47] Ian Garlic discusses the key differences between filmmaking and effective video marketing
• [8:13] Nick Araco highlights the evolving CFO role and the need to clearly communicate decisions
• [9:59] Justin Krane on compensation, ROI on payroll, and building clear employee growth paths

In this episode…

Marketing success today demands more than catchy ads — it requires the right mindset and smart money strategies. Entrepreneurs and leaders are discovering that growth comes from mastering emotions, creating irresistible offers, and building teams that scale. What lessons can you learn from top experts in marketing, mindset, and finance who have faced these challenges firsthand?

David Gonzalez reflects on humanity’s evolution from conquest and competition to purpose-driven values that matter in business and life. Bob Burg shares why controlling your emotions gives you true power and the ability to turn negative situations into wins for everyone. Dan Kuschell explains how to craft an irresistible offer by focusing on a buying system that makes clients eager to say yes. Ian Garlic reveals the key differences between filmmaking and effective video marketing and how understanding your audience leads to real impact. Nick Araco explores the evolving role of CFOs, highlighting why finance leaders must communicate decisions clearly and connect purpose with numbers. Justin Krane closes with advice on hiring employees with a clear growth path and compensation strategy to keep top talent engaged.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz brings together these standout conversations to share powerful insights on marketing, mindset, and money strategies. Their stories and advice provide a blueprint for entrepreneurs and business leaders looking to grow their impact and build lasting success.

Resources mentioned in this episode:

• Dr. Jeremy Weisz on LinkedIn
• Rise25

Special Mention(s):

• David Gonzalez on LinkedIn
• Bob Burg on LinkedIn
• Dan Kuschell on LinkedIn
• Ian Garlic on LinkedIn
• Nick Araco on LinkedIn
• Justin Krane on LinkedIn

Related episodes:

• “[Top Giver Series] Doing Business Beyond Self with David Gonzalez of Simply The Coolest” on the Inspired Insider Podcast
• “[Top Author Series] Adversaries Into Allies: Win People Over Without Manipulation or Coercion – with Bob Burg” on the Inspired Insider Podcast
• “[Top Giver Series] How to Triple Your Profits and Impact with Dan Kuschell of Breakthrough3x” on the Inspired Insider Podcast
• “[Top Giver Series] The Power of Video Storytelling to Transform Your Business with Ian Garlic of StoryCrews” on the Inspired Insider Podcast
• “[Top Giver Series] Making Tough Financial Decisions During a Crisis with Nick Araco of AchieveNEXT” on the Inspired Insider Podcast
• “[Top Giver Series] Tips for Effective and Efficient Financial Planning With Justin Krane” on the Inspired Insider Podcast

Quotable Moments:

• “But we’ve reached a point now where that’s not necessary; those things really don’t matter.”
• “We make major decisions based on emotion, and we back those decisions up with logic.”
• “It’s not about a selling system; it’s about a buying system, and there’s a big difference.”
• “The biggest mistake people make in video marketing is thinking a filmmaker is a video marketer.”
• “You don’t just need to understand; you need to communicate it and understand how to communicate it.”

Action Steps:

1. Control your emotions in challenging situations: Managing your reactions keeps you in a position of strength and influence.
2. Focus on creating a buying system: Shifting from selling to enabling buying makes your offers naturally irresistible to clients.
3. Understand your audience before producing videos: Knowing their needs ensures your content delivers real impact rather than just looking good.
4. Communicate decisions clearly and consistently: Transparent communication builds trust and strengthens connections across teams and stakeholders.
5. Provide employees with clear growth paths: Offering development opportunities keeps top talent engaged and reduces costly turnover.

Episode Transcript

Intro: 00:15

You are listening to Inspired Insider with your host, Dr. Jeremy Weisz.

Dr. Jeremy Weisz: 00:22

Dr. Jeremy Weisz here I am the Founder of inspiredinsider.com where I talk with inspirational entrepreneurs and leaders. Thanks for tuning in to this special best of episode, where we’ll take a look back at some of our favorite moments from previous conversations. This episode is brought to you by Rise25. At Rise25, we help B2B businesses give to and connect to their dream 200 relationships and partnerships. We do this in two ways.

Number one, we are an easy button for a company to launch and run a podcast for ROI. We do the strategy, accountability and full execution and production number two. We are also an easy button for your company’s corporate gifting. We make gifting and staying top of mind to your clients, partners and prospects. Simple and seamless and affordable.

Some companies even send gifts to staff from a culture perspective. All you have to do is give us the list of people you want to follow up and keep in touch with, and we do everything else from there. From gift selection to the card to your branding on the box, we call ourselves the magic elves that run in the background to make it as stress free as possible for companies, so they can build relationships and run their business. For me, the number one thing in my life is relationships, and I am always looking at how to give to my best relationships. And I’ve found no better way over the past decade than having them on my podcast, featuring what they are working on and sharing it with the world, and also sending delicious treats in the mail every few months for years.

If you have thought about starting a podcast or gifting, do it. If you have questions, email us at. [email protected] or go to Rise25.com to learn more. Now let’s look back at some of our favorite moments from past conversations.

David Gonzalez 02:08

The problem is, men are the thinking that God is here from all the way back to when this this is all stuff that he talks about. And wow, this is crazy. Like, but essentially at one point we were just like, you know, like, I’m still.

Like that. David. Yeah. No no no. But like. Yeah. No. But like as far as like we didn’t have any like we were just like lived in a cave kind of thing. And then at one point we were like, oh, well, like we figured out our, our area. And then somebody was like, hey, let’s put a boat in the water and see how far we can go. And then they went far and started conquering other people and they’re like, oh, I got all the gold.

Oh, like. Gold. I want more gold than that guy. And, and then there’s this thinking of like, well, I want to have the biggest castle and the most gold, and I want to control the most people. And, and and it’s just like that was that was that part of humanity. But we’ve reached a point now where that’s not necessary anymore.

But there’s like, I want my God to be the God. I want my temple, my, you know, my my way of abortion or not abortion or like all these things that just really don’t fucking matter. They don’t matter.

Bob Burg 03:22

Well, it all begins with controlling one’s emotions. And that’s really what I had to to work on. There are probably two I had to really work on the most the understanding, the clash of belief systems, which I’ll explain in a moment. But I had to really work on controlling my own emotions. You know, as human beings, we are emotional creatures, even the most logical amongst us.

We are still emotional. We we make major decisions based on emotion, and we back those decisions up with logic. We rationalize or tell ourselves rational lies in order to justify our emotional decisions. But we also, as emotional beings, we allow our buttons to be pushed by people and. And we become mad and angry and sad and hurt and and when we react to these things that people do, we’re taking ourselves out of a power position.

We’re not mighty because we’re not controlling ourselves. So it’s only when we’re in control of our own emotions. It’s only when we’re the boss of ourselves are we in a position to be able to take what could be a a negative, potentially negative situation or person and turn it around for a win as a win for everyone involved.

Dan Kuschell: 04:30

Yeah. So at the at the end of the day, how can you know? You know, it’s the idea of how do you create an irresistible offer. Right. And as you’re listening or watching, what is your irresistible offer.

Do you have one or do you have several? Right. You might have multiple products. Are they do you have an irresistible offer built around them? If your stuff is not selling right, it may mean you don’t have an irresistible offer.

Not in your eyes, by the way. It’s in your client’s eyes. How do you know you have an irresistible offer is people buy it, right? And it’s not about a selling system. It’s about a buying system.

And there’s a big difference like Apple is you think about companies in the world that we, you know, can kind of connect to. Is Apple right. Apple has a buyers culture. They have a buyers system. Starbucks has a buyer system.

They’re both high premium priced in their niche in their category. But yet people new iPad comes out. Boom. People are lined up around the corner. Line around the walk around the block. Right. Just like that. It’s a buyers culture. So if you have an irresistible offer, the key is you know it by the fact that people buy it.

So if you don’t have that happening, then you might want to go back to like, how are you making this presentation in your client’s eyes, in their view?

Ian Garlic: 05:47

Exactly that people always ask me, I’ve made a few videos on this. How long should this video be? I’m like, well, you have to answer those four questions because. And also, if you’re putting it on YouTube, it should be a lot longer. It should be as long as you can get someone to pay attention because YouTube that they reward that view time.

Whereas Facebook maybe you want them to really quickly move over to someplace else off of Facebook because you don’t want them getting distracted. You’ve got to be thinking about those things and plan your videos accordingly. Because I see so much of people, the biggest mistake that people make in video and video marketing is they think a filmmaker is a video, is a videographer or a video marketer, and most and that’s why we develop story crews, because we’re training videographers, we’re training editors to think like marketers and that there’s a big difference. Huge difference. What’s the difference?

I mean, it’s the difference between understanding how to build value and and understand your audience versus building, making something just pretty, right. I mean, it’s the difference between I always use analogy, but, you know, if you’ve heard me before, it’s the difference between The Adventures of Pluto Nash and paranormal activity. Paranormal adventures. You remember adventures of Pluto Nash?

No. It was Eddie Murphy movie that was in like 2001 was $250 million. So now you’re talking like probably half $1 billion movie that. And obviously you don’t remember it, but Paranormal Activity was, was, I think, some $50,000 movie. But they knew their audience. They knew how to tell a story.

They knew the moment, what was going on in the world. And they made, I want to say, something like $150 million in the box office. It’s probably a lot more than that. I could, you know, I’m off right now. But there’s the difference, right?

That’s the difference between filmmaking ventures. Pluto Nash had all the right filmmakers and someone that understands marketing. And and I was just talking to Daniel Harmon. He’s he’s one of the guests on Giants of video on our our video summit. And we talk exactly about this because he’s like nothing’s scarier than a client coming to me with a video and say, and me not having any data, not understanding the market.

And he’s like, I just can’t do that.

Nick Araco: 08:13

And your reference to what moves the needle or who helps move the needle? I love that being the conduit for us to talk about this and for us to connect because the evolution of of us all, let alone the finance leaders, to understanding what role we need to play and how easy it is for us to communicate in this day and age, given changes in technology and culture, our connectedness, but also the challenges that opportunities that come with that. I will tell you, a major driver for that evolution of the CFO role and CFO decision making is that we as finance leaders, and I’m one of those I’ve never shied away from the idea and the natural desire to understand basis for decision making. That term basis began as a quantifiable kind of numbers driven piece. It bases can also be a quantifiable.

What I see and hear in the environment around me. But our natural willingness and ability to explain and understand and communicate a basis for decision making. I had my first real time understanding of that back in 2008, when we had our last go round of challenging crisis, and finance leaders were saying, you know, I just need to understand how we got there and how we can position ourselves for response. And I said, no, you don’t just need to understand, you need to communicate it and understand how to communicate it. And that’s what’s led to this sense of connectivity and purpose that that I’ve become all about and hopefully is the reason why that CEO said, you know what moves the needle? Finance leaders.

Justin Krane: 09:59

I think for business owners, when they’re approaching seven figures, it’s dealing with people. For the compensation. They haven’t quite figured out what to pay people. The cash flow off of payroll, meaning you’re paying people. Is there an ROI on it?

Is it freeing up your time? What should their comp structure be? And a lot of times people work for, you know, business owners and entrepreneurs thinking they’re going to make gobs of money right away and they don’t even have a clear growth pattern on what they want. So what I think is best is when you’re hiring people not only to look at the money aspect of it, but to get clear on the growth path that an employee wants to take notice. I say employee because actually a lot of mistakes I see, I’m just going to like I’m just going to call it this way.

It’s I guarantee you that 42 gazillion people are going to disagree with me, but everyone’s hiring VA’s and everyone’s doing VA’s who live in Guam, Philippines, Peru, and South Indonesia. But there’s nothing wrong with hiring employees. Literally. they work for you all the time and they’re part of the team and, you know, they can even be remote. But I think employees are important because they’re dedicated people that work for you and that are part of your deal.

So when you’re hiring an employee, of course, there’s an employment package with, you know, benefits and 401 K and comp and bonus and all that. But what about the growth avenue and the growth path for that person? If they don’t feel like they’re going to achieve growth, they’re going to bail at some point in time. And then the mistake that you make is you invest the time and energy and money in this person, and then they’re gone. So and now it’s you wearing 75 hats instead of 74 hats.

I wear about 17 hats. I’m down from 20.