Bob Burg is a sought-after speaker who has spoken to crowds of 16,000 and has shared the platform with today’s top thought leaders, Olympic athletes, and many more.
His book, Adversaries into Allies: Win People Over Without Manipulation or Coercion is a culmination of his most important work.
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What will you learn in this interview?
>What is Bob’s personal favorite story where he turned an adversary into an Ally?
>What are his 5 principles of “Ultimate Influence”?
>What stories did not make the book that are powerful?
>How did Bob change after having a bit of a temper?
He is also known for his book Endless Referrals and The Go-Giver (coauthored with John David Mann) which was a Businessweek and Wall Street Journal best seller. He has sold well over 1 million copies of his books.
Bob is an introvert when he is not on the road speaking.
Business Mentors, Tools, Books mentioned:
Adversaries Into Allies: Win People Over Without Manipulation or Coercion
A little background about Bob Burg:
Bob Burg shares information on topics vital to the success of today’s businessperson. He speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations.
Bob regularly addresses audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.
Although for years he was best known for his book Endless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the imagination of his readers.
The Go-Giver shot to #6 on The Wall Street Journal’s Business Bestsellers list just three weeks after its release and reached #9 on BusinessWeek. Since its release it has consistently stayed in the top 25 on 800 ceo read Business Book Best Seller List. It’s an international bestseller and has been translated into 21 languages. It is Bob’s fourth book to sell over 250,000 copies.
Bob believes his new book, Adversaries Into Allies: Win People Over Without Manipulation or Coercion is by far his most important work yet.
Drawing on his own experiences and the stories of other influential people, he offers five simple principles of what he calls Ultimate Influence™ — the ability to move people to your side in a way that leaves everyone feeling great about the outcome… and about themselves!
Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.
He is also an unapologetic animal fanatic and serves as a member of the Board of Directors of Furry Friends Adoption and Clinic in Jupiter, Florida.
Watch or listen to the full Interview to hear Bob’s explanation of the 5 principles of “Ultimate Influence.”
1 Control your own emotions
2 Understand the clash of belief systems
3 Acknowledge their ego
4 Set the proper frame
5 Communicate with tact and empathy
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