Todd Brown is the Founder of the E5 Method. He’s considered one of the top authorities on engineering profitable customer acquisition campaigns, and they have clients in over 64 countries operating in over 71 different markets.
Todd has helped his students engineer six and seven-figure marketing campaigns. His list of coaching students, consulting clients, and subscribers are some of the who’s who of A-list entrepreneurs.
Here’s a glimpse of what you’ll learn:
- Todd Brown talks about the discipline that goes into bodybuilding (and business growth)
- How to create an irresistible offer
- Understanding where marketing begins for your prospects and risk reversal
- Todd’s favorite mentors and marketing books
- The levels of prospect awareness
- Economics of customer acquisition
- What is the E5 methodology?
In this episode…
Two numbers are crucial in direct response marketing for customer acquisition and generating buyers at scale. What are these two numbers, and how do they impact your business?
One is the cost per acquisition (CPA): how much does it cost you to acquire a new buyer? The second is the average order value (AOV): the average amount of money that a buyer spends the day they become a buyer with you. Many entrepreneurs are obsessed with keeping their CPA low, but what’s most important is increasing the AOV. So how do you increase AOV and the overall performance of your campaign?
Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Todd Brown. They discuss risk reversals, levels of prospect awareness, the economics of customer acquisition, how to create an irresistible offer, and more! Stay tuned.
Resources mentioned in this episode:
- E5 Method: Consistently and Predictably Acquire New Clients, Customers & Profits in Your Business by Todd Brown
- Breakthrough Advertising by Eugene M. Schwartz
- How to Write a Good Advertisement by Victor O. Schwab
- Tested Advertising Methods by John Caples
- Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson
- “From Maxwell Street to Infomercials with Ron Popeil”
- “What Inspires Ryan Levesque? Near Death Awakening…”
- “What Inspires Andre Chaperon? “SuperHuman” E-mailer…”
- “[One Question] No Furniture, No Bed, No Nothing with Caleb O’Dowd of MultiChannelMarketing”
- “Lessons and Reflections from Three Top Direct Response Marketers with Brian Kurtz, Richard Armstrong, and John Carlton”
- “How to get over Low Points in Your Career with Top Copywriter Carline Anglade-Cole”
- “ProductProSystems: Prevent Business Fizzling & Remember Success Loves Speed -with Greg Rollett [Big Lessons Big Mistakes]”
- “Creating Top-Tier Managers with David Long of My Employees”
Sponsor for this episode
At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.
We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.
When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.
The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.
We make distribution easy.
We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.
Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.
The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.
Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.
Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.
Insider Stories from Top Leaders & Entrepreneurs…
Jeremy Weisz 0:19
Dr. Jeremy Weisz here, Founder of InspiredInsider.com where I talk with inspirational entrepreneurs leaders and Todd Brown with me I’m going to formally introduce in a second with Todd I always like to point out other episodes that people should check out and they coined a title on the top marketers top direct people in direct response I thought it’d be appropriate to mensaje mentioned some of those people. So past episode with Ron Popeil, unfortunately may rest in peace. He died fairly recently, but an amazing interview and I saw your post Todd about I think it was Teddy Roosevelt recently about just grit and Ron Popeil used to wake up at like, three in the morning to go get vegetables and fruits so he can prep it to for his veggie Matic and get there at 5am. It was unbelievable. That work ethic and the grit he had. Check out the interview with Ryan Levesque. I know you’re close friends with him, Andre Chaperone, Caleb O’Dowd, Brian Kurtz, Richard Armstrong and John Carlton, we did an interview with the three of them. So check out that and many, many more on InspiredInsider.com, and this episode is brought to you by Rise25 that Rise25 we help businesses give to and connect to your dream 100 relationships. And we do that by helping you run your podcasts. And for me, over the past over a decade that, you know, I’ve been podcasting and the number one thing in my life is relationships. I’m always looking for ways to give to my best relations. And when I came on with Todd, he’s like, he’s the same. He’s like, I just want to deliver as much value as humanly possible to you in the audience. And I just love having the people and companies I admire and shout from the rooftops what they are doing. And so you know, we were going to talk a little bit more about it, but you can go to E5bundle.com to check out more about what Todd is doing, and we’re going to get deeper into it. So do you have questions about podcasting, you can go to Rise25.com and emails anytime [email protected] and Todd Brown if you don’t know who he is, you should Todd Brown is the Founder of E5 Method. He’s considered one of the top authorities on engineering profitable customer acquisition campaigns, and they have clients in over 64 countries operating in over 71 different markets. So it’s like, well, does he know what I’m doing with my market? Well, it doesn’t matter. It applies to all the markets. Todd has helped his students engineer six and seven figure marketing campaigns. His list of coaching students consulting clients, and subscribers are some of the who’s who have a list entrepreneurs, you can check it out. Like I mentioned E5bundle.com Todd, thanks for joining me.
Todd Brown 2:56
I’m excited to be here. How many years has it been since we spent some time together? It’s probably been sevens
Jeremy Weisz 3:04
been like about four or five years. And the funny thing is, you know, I knew you when you were in the chiropractic niche many years ago, because you are one of the leaders in in that as far as you know, patient acquisition and systems and really that so how long ago were you in the chiropractic match?
Todd Brown 3:28
Oh, goodness, my goodness. So I been it’s almost 20 years to two decades since I’ve been in the direct response world. I think chiropractic? I don’t maybe 10 years ago, 11 years ago, something like that, give or take. So yeah, that was a that was an interesting, interesting ride. super competitive space. A lot of great marketers in there. Yeah, that was a lot of fun. I’ve been in a number of niches over the years, for sure.