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Ron Popeil is a unique inventor and a legend of sales infomercials and direct response marketing. Over the last 40 years, Ron’s products have pulled in more than $2 billion in sales. He has created innumerable products and infomercials, such as the Showtime Rotisserie, the Chop-O-Matic, the Veg-O-Matic, and many more.

Ron is still going strong with his latest product, the 5-in-1 fryer which can cook a 15 pound turkey in 46 minutes.

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Here’s a glimpse of what you’ll learn:

  • The secrets behind the creation of Ron’s 5-in-1 fryer
  • The steps Ron took to bring his products to the market and the challenges he faced
  • Ron’s experience marketing products on TV and what has changed in infomercial marketing
  • How Ron’s background and childhood helped him in his line of business
  • A typical day for Ron selling on Maxwell Street, what he learned from selling to the crowds, and how working there affected Ron’s health
  • The most successful products Ron has created and how the idea for the food dehydrator came about
  • The people Ron looks up to in direct marketing
  • Ron’s lowest moment and proudest moment professionally
  • Where to learn more about Ron Popeil and his products

In this episode…

Do you want to know how to craft top-notch marketing campaigns that are persuasive and profitable? Are you looking for the secrets behind some of the biggest infomercials in TV history? If so, you’re in the right place!

Ron Popeil had an early start in direct marketing. Growing up, Ron spent a great deal of time selling products and services to large crowds of people on Maxwell Street. Through that experience, Ron learned the best strategies and hacks for selling products–fast. So, when Ron found an opportunity to sell on TV through infomercials, he knew just what to say to win over hoards of customers.

In this episode of Inspired Insider, Dr. Jeremy Weisz is joined by Ron Popeil, inventor and expert direct marketer, to discuss Ron’s background and experience with infomercials and direct response marketing. Listen in as Jeremy and Ron talk about Ron’s most successful campaigns (and the strategies behind them), Ron’s thoughts on pitching products, and the craziest inventions Ron has seen in his 40 years as a direct marketing aficionado. Stay tuned!

Resources Mentioned in this episode

Sponsor for this episode

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Episode Transcript

Jeremy Weisz 0:13

So did you ever go to Al’s beef or Mario’s Italian lemonade stand? Was it was that around on Taylor Street and your Loomis or

Ron Popeil 0:21

No, I never went to any of the stores. I was there just to work that that was getting up early in the morning and it wasn’t a clean place. And I remember very clearly, the tables that I used to put on the street every week, I would keep them in a store. And that store was a fish store, a fish

Unknown Speaker 0:47

store, really fish store.

Ron Popeil 0:49

And so the smell of a fish store on maxvill three, I gotta tell you like it But I made a lot of money. Um, Maxwell Street was a truly a cash cow. And there would be a guide that some politician would walk by during the morning and he would expect to be paid and I think I gave them 10 or $15. And then he would go to the Add he was just collect the fees. I don’t know what he did with the money. So how

Jeremy Weisz 1:27

old were you at the time?

Ron Popeil 1:29

Um, I was in my teens. Oh, wow. upper teens.

Jeremy Weisz 1:33

That Yeah. So how early would you have to get there?

Ron Popeil 1:37

Well, I got up at five in the morning in my house. I was down there. Like it’s six. And to set up, get the tables out, get all the food prep.

Jeremy Weisz 1:49

Beautiful. Get all the groceries and food. Right,

Ron Popeil 1:52

right. I always had to get the groceries. But that was normally done the night before thrown in the car. And so it all worked out.

Jeremy Weisz 2:04

So those good memories or negative memories,

Ron Popeil 2:07

you know, I have to look back at all my memories as being good memories. So it was a lot of hard work. Yeah. I remember a gentleman who was about six foot, six foot six or six foot seven, and he would walk around with a bar, and he would hang to fit people on and had the bar in his mouth. What? And he would walk in he was a friend of mine. It’s a good person have a friend of a friend, right? You didn’t want to fool around with me knowing this guy was my friend.