John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs.
John has been the host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo.
John is also the Co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service.
Dr. Jeremy Weisz is the Co-founder of Rise25. He has been involved in podcasting for 11 years and was a Senior Producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders.
Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more.
In addition to running Rise25, Dr. Weisz owns a nutritional supplement business and runs his chiropractic and massage facility, Chiropractical Solutions & Massage.
Here’s a glimpse of what you’ll learn:
- Why you should know your dream 100 before launching a podcast
- Having a popular show versus a strategic one
- Doing outreach and getting people involved in the process
- Content is king
- How many episodes should you launch with?
- After your podcast launch: what’s next?
In this episode…
Mic check. Record. Launch podcast— easy, right? Not quite. There are many moving parts to launching a B2B podcast. Other than speaking into the microphone and publishing your recording, you want to nail down a strategy, identify your dream 100, execute outreach, and get people involved.
Those are just some of the steps before launching a podcast. You also need to know the types of content, how to create them, and what to do after successfully launching your podcast.
Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Rise25 Co-founder John Corcoran. They discuss some things you should do leading up to a podcast launch, tips to succeed during the launch process, and steps to complete afterward.
Resources Mentioned in this episode
- “5 Types of Content You Should Be Creating Now (But Probably Aren’t)”
- “The 10 Types of Thought Leadership Podcast Episodes You Should Be Creating”
Sponsor for this episode
At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.
We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.
When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.
The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.
We make distribution easy.
We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.
Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.
The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.
Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.
Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.
Insider Stories from Top Leaders & Entrepreneurs…
John Corcoran 0:22
Hey there everyone. Welcome John Corcoran. Here I am the host of the Smart Business Revolution Podcast. This is a live episode which will be going out on both Smart Business Revolution and on Inspired Insider as well. And I’m here with Dr. Jeremy Weisz. Dr. Weisz, how are you?
Jeremy Weisz 0:38
Alright, thanks for having me.
John Corcoran 0:39
Alright, so we’re gonna be talking about how to launch a podcast, this is a very specific topic, but how to launch a podcast the things that you should actually do, in order to have a successful launch of your podcast course, we both been doing podcast for 12 13 years, between the two of us 24 years between the two of us total. And so we know that the benefit comes from the long term and a lot of times people put a lot of emphasis on just the actual launch of it. But we do want to spend some time to talk about that and how to do it successfully. Some things you should do leading up to it, things you should do when you actually launch and things you should do afterwards. And, of course, go check out some of my past episodes, some of Jeremy’s past episodes in his podcast, we got all kinds of great content there with CEOs, founders and entrepreneurs. So goes check those out. And I also am the Co Founder with Jeremy, of Rise25, where we help connect b2b business owners to their ideal prospects. And this episode is brought to you by Rise25, where we teach b2b businesses how to get clients referrals and strategic partnerships, we’ve done few podcasts and content marketing, and you can go to Rise25media.com, to learn all about how we do that. Alright, so Jeremy, let’s start with a foundational question. So for those who are about to launch a podcast, one of the first things they want to be doing is thinking about it, you know, people love to talk about what microphone they’re using, what software they’re using, stuff like that. But we were a little bit of a, we kind of zig when everyone zagging, we kind of go against the grain, but what we encourage our clients focus on is did you create what we call your dream? 100 Elaborate on that thought?
Jeremy Weisz 2:18
Yeah, I think a very common question we get is, How do I get downloads and subscribers? Right? Yeah. And we kind of just turn that question around to what is the main goal? Like, for instance, I was talking to a company there, you know, serve e-commerce companies. I said, let’s say you got a million downloads on your podcast. They’re like, Yeah, I guess it doesn’t really matter. Because if they’re only really serving certain types of e-commerce companies, does it really matter that they get mass market appeal? So we’re talking about something that is has, there’s a actual business behind it? So the first thing we tell people to do is actually thinking about and creating a dream. 101 100 doesn’t mean some people think of dream 100 as clients, when we think of it in a broader scope, which is clients, referral partners, strategic partners, people in the universe, of your clients, as well. So organizations