Dr. Jeremy Weisz is the Co-founder of Rise25. He has been involved in podcasting for 11 years and was a Senior Producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders.
Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more.
In addition to running Rise25, Dr. Weisz owns a nutritional supplement business and runs his chiropractic and massage facility, Chiropractic Solutions & Massage.
John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs.
John has been the host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo.
John is also the Co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service.
Here’s a glimpse of what you’ll learn:
- What is a thought leadership podcast episode?
- The story-type content
- Why a teardown episode is important
- The value of an FAQs episode
- Case study style thought leadership
- The give loop episode — and why it works
In this episode…
When talking about the types of podcast content you should be creating, the duo of Dr. Jeremy Weisz and John Corcoran mentioned thought leadership as a pivotal content type. However, many people tend to overlook this type of content and risk missing out on the great value it offers.
What is a thought leadership podcast episode? It’s a podcast content style where you share your wisdom instead of interviewing others to share theirs. Unfortunately, many people struggle to do it because they do not know the form it should take, what they should talk about, and how it benefits them. You don’t have to worry about that anymore, as John and Dr. Weisz bring you all the answers.
Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring John Corcoran, Co-founder of Rise25. They discuss the 10 types of thought leadership podcast episodes you should be creating, break down the steps for creating successful thought leadership content, and share why this style could be a great lead generator.
Resources Mentioned in this episode
- Smart Business Revolution
- Dr. Jeremy Weisz on LinkedIn
- John Corcoran on LinkedIn
- Predictable Podcast Profits course
- “How to Create Great Content in a Podcast with John Corcoran and Jeremy Weisz of Rise25” on the Inspired Insider Podcast
- “5 Types of Content You Should Be Creating Now (But Probably Aren’t)” on the Inspired Insider Podcast
- “The Pixar Story: The Letter of a lifetime That Started Everything With Alvy Ray Smith, Co-Founder of Pixar” on the Inspired Insider Podcast
Sponsor for this episode
At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.
We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.
When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.
The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.
We make distribution easy.
We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.
Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.
The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.
Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.
Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.
Insider Stories from Top Leaders & Entrepreneurs…
You are listening to Inspired Insider with your host Dr. Jeremy Weisz.
John Corcoran 0:22
All right. Welcome, everybody. John Corcoran here. I’m the host of the Smart Business Revolution Podcast and this is a live episode I’m here with Dr. Weisz How you doing Dr. Weisz?
Jeremy Weisz 0:32
Thanks for having me.
John Corcoran 0:34
And this will also go live or will go as a recording on the Inspired Insider Podcast you may be listening to it there as well. And you know on my show, it’s such a great privilege to talk to great CEOs, founders and entrepreneurs of all kinds of different companies I’ve had you know, we interviewed recently the founder of Kinkos, we have Netflix we have YPO EO Activision Blizzard lending tree Open Table many more. Jeremy, who have you had, you’ve had a few few and phenomenal guests.
Jeremy Weisz 1:02
Yeah, P90x, Atari. I just had the Co-founder of Pixar on that was awesome. So you know, Steve, you know, talking about Steve Jobs, and George Lucas, and just some amazing stories.
John Corcoran 1:14
Go to Inspired Insider, subscribe in your favorite podcasting app, if you are listening to this on Smart Busines Revolution, and vice versa. So we are here today we’re going to be talking about thought leadership episode, which is very native, because that’s what we’re talking about. We’re doing here today. So a thought leadership episode is a style of content that you put out on your podcast, which is sharing your own wisdom. So as opposed to sharing someone else’s wisdom. So when it comes on sharing your own wisdom, because what we say to our clients all the time is you have a phenomenal amount of experience and wisdom in your brain, and you should share it and you should share it with your own audience. And so we’re gonna be talking about the different types of thought leadership episodes that you should be creating, of course, this episode is brought to you by Rise25 Media where we help b2b businesses to get clients referrals and strategic partnerships with done few podcasts and content marketing. And if you’ve ever been curious about starting a podcast, whether it’s right thing for you, Jeremy and I have been doing it for about 24 years between the two of us. And I tell everyone I need that you just started podcast because it will bring if you do it right, it will bring tremendous value to your life, you will build better relationships meet amazing people, and uplevel your life. And so I tell everyone that they should do it. And we encourage everyone to do it. So let’s launch into it. Jeremy, so thought types of thought leaders. So first of all, you know,