[Podcast Series] How to Create Great Content in a Podcast with John Corcoran and Jeremy Weisz of Rise25

John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his own boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs.

John has been the host of the Smart Business Revolution Podcast since 2012 where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo.

John is also the co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their client generate ROI through their done-for-you podcast service.

 

Here’s a glimpse of what you’ll learn:

• Jeremy Weisz and John Corcoran shares some great podcast episodes and why they stood out for them
• How to elicit great content from your podcast guests through the stories that they share
• The importance of researching about your guests prior to an interview and what you should be researching about
• The types of questions that you should ask your guests
• How to find a balance between a question you care about and one that is relevant to your audience

In this episode…

How important is your network to you? Most likely, you know just how valuable connections can be—particularly if you’re doing business. But unfortunately not many people are able to capitalize on these connections alive because of one thing: they don’t know how.

Your network thrives on a give-and-take environment and one of the best ways that you can do that is through a podcast. The question is, how can you utilize having a podcast to grow your network and more importantly, how do you create amazing content for your podcast?

Listen to this episode Inspired Insider Podcast as Dr. Jeremy Weisz chats with his Rise25 co-founder, John Corcoran, about how to create great content for a podcast. They discuss what makes a content unforgettable, the importance of doing research about your guests prior to your interview, and why stories are always an amazing source of content. Stay tuned.

Resources Mentioned in this episode

• Rise25 LLC
• John Corcoran on LinkedIn
• Dr. Jeremy Weisz on LinkedIn

Special Mentions:

• David Mann and Derek Smith of Firefly Group on Inspired Insider podcast
• Dan Zawacki of Lobster Gram on Inspired Insider podcast
• Gino Wickman on Inspired Insider podcast
• Fabrice Grinda on Inspired Insider podcast
• Wim Hof on Inspired Insider podcast
• Alexi Cashen on Smart Revolution Business Podcast
• Jason Swenk on Smart Revolution Business Podcast
• Nick Damoulakis on Smart Revolution Business Podcast 
• Sean McGinnis on Smart Revolution Business Podcast

 

Episode Transcript

Intro

You are listening to Inspired insider with your host, Dr. Jeremy wise.

John Corcoran

Welcome, everybody. John Corcoran. Here I am the host of this show. This is a live episode and over 10 years of hosting this show, I have had such a great privilege to talk with so many amazing interesting individuals from top CEOs to founders, entrepreneurs who have exited companies, all kinds of organizations ranging from YPO to EO Activation, Blizzard, Lending Tree, Open Table, and many more. It’s really such a great pleasure to do it. Before we get started with this episode this live so though we want we always like giving a couple of quick shout outs to people and mentioning a few people. But in this episode, we’re going to be talking about how to create great content in a podcast, something we haven’t tackled before. And we’ll talk about three different ways that you can create great content in a podcast and we thought we’d started out Dr. Weisz, my guest here my business partner, my friend, by focusing on some great content, or at least in our opinion, our humble opinions that has been created on our podcast. So great episodes in our past podcasts that we have created. So I’ll start with you Jeremy, what are some great episodes that you’ve created in the past where you’ve just really walked away? And you’re like, Man, that was great.

Jeremy Weisz

John, this will be on Inspired Insider podcast as well. So we’ll put it on there. Yeah, I mean, past episodes. And I do want to say this episode is brought to you by Rise25 where we help businesses connect to their dream 100 relationships and give to their dream 100 relationships because for John and i, it’s all about relationships. It’s the number one thing in our life is relationships and a podcast. I’ve seen no better way to give to my best relationship by profiling them featuring them. And so if you have questions, you go to Rise25.com but case in point, John, we love profiling people we admire we love and in, you know, I had David Mann and Derek Smith on from Firefly Group. They were introduced to me by Dan Zawacki of Lobster Gram. He was the first person to send live lobsters in the mail, direct mail. Imagine getting a live lobster in the mail. And he did that back in the 80s. And he was on featured on Oprah. And Howard Stern talked about him. And what makes for great content. One of the things we will talk about we have to go into his great stories and that’s what sticks out. And Gino Wickman also who I’ve had on you’ve had on i think you know danza wacky referred David Mann and Derek Smith, who bought EOS from Gino Wickman, which I didn’t realize at the time. And all those three are great, you know, the EOS system is is amazing framework for businesses. So those are a couple that people should check out. And there’s some amazing stories in there. What about you? Yeah,

John Corcoran

it’s a great one. There’s a couple of great ones there. Yeah, for me, you know, I had, it’s hard to narrow down. And you make a great point. Because a lot of times when I walk away from a great interview, one of the things that I value the most is just the personal relationship that came from it. So it’s sometimes hard to separate those two. But certainly my interview with Alexi Cashen, who later became a client as a client now but she told an amazing, heart wrenching, personal story of embezzlement at our company was very transparent about it. And just the honesty and the rawness really came through. So that was really great. On the other end of the scale, a different type of interview, but Jason Swenk, who was a mentor for you and I talked about the, you know, the the challenges of building up an agency and some of the things that you need to be aware of. And then another recent one, Nick Damoulakis, he’s, he’s a great guy, and he told this amazing story of in the early 90s. He was in college and build up this website using his colleges, servers, you know, like people did at the time, you know, you didn’t have internet access. So he hosted this website, and it got a ton of attention, like hundreds 1000s of downloads, and it was kind of disruptive to the music industry. And he told this crazy story about showing up to the the the president of the university’s office and all these music executives are sitting around the board table. It’s kind of a crazy story.

Jeremy Weisz

So on that Fabrice Grinda, who is a big VC investor talked about that he closed the deal with Snoop Dogg at a crazy party. And, and, and also with Wu Tang clan, and if you look at from rescreened, you look at Wu Tang clan or Snoop Dogg. You think they’re polar opposites, the way they act, the way they look just their whole persona. And so he told that story as well, that does remind me of the music industry.