Search Interviews:

John Corcoran 3:21

and conferences, right, all the the centers of influence around your industry?

Jeremy Weisz 3:27

Yeah. So when we think of that, that’s in the broader scope of thinking of, and this includes people who are champions have you who may not even be in that industry, but they just are champions of you and your company, what you do, and, you know, everyone has connections in their universe, and connections can vary, so you just never know.

John Corcoran 3:50

Yeah, and, you know, if you go back even further, before you even thought about, you know, creating a podcast, these are the people that should be on your radar screen, because there are people in your industry, in many cases, you know, we work with clients, they already know who these people are. But you know, there’s always extra work you can do to think about additional conferences, additional associations, different organizations, the different strategic partners, additional referral partners. But, but those are the people that you want to ultimately build a relationship with, through the podcast, in your career, through your business, whether it’s for the launch of the podcast, or whether it’s for for years to come years ahead. So So first is actually thinking through that foundational piece, which which will help with the launch of the podcast and will also help with your larger business objectives.

Jeremy Weisz 4:39

The company, you know, is the strategy because, you know, John, we know like anyone could talk into a mic and put it on YouTube or somewhere but the key is to have that foundation strategy in place and starts with with that,

John Corcoran 4:55

right and we know so many people that have you know, maybe a built you know, A big audience, but it’s the wrong audience. Like they’ll say, like the people that listen to my podcast are not appropriate for my business. And you know, sometimes they end up giving up on the initiative because they haven’t thought through that foundational piece, you know, or they’ve created 50 100 videos on YouTube, but they haven’t actually thought through how am I going to make this benefit the business that I have. So that’s number one. The next

Jeremy Weisz 5:23

one, I want to just what you just said, there, I want to recommend we did another episode on the five different types of episodes everyone should be creating. So check that episode out, because that goes into more detail on the nitty gritty of that, right, what you just mentioned.

John Corcoran 5:40

So after you’ve identified your dream, 100, then the next step is doing outreach. So leading up to a launch of a podcast, you want to be emailing people, but even before you’re emailing them to tell them, hey, I’m launching this, please share it, I’d love it, if you shared it. You can involve people in the entire creation process. So we encourage people, you know, email your network, and invite people to tell them, you know, first of all, tell them that you’re launching this initiative, and ask them Hey, what do you think of this title idea? What do you think of this type of guests? Who would you recommend that I feature? I’m looking for this type of guest, could you recommend a feature? Vote on your cover art? Create two pieces of cardboard, say here, this one and this one? What do you think between these two, these two people would love to get involved. And it gives them a sense of ownership. And it gets them more invested in the success of the initiative and more likely to recommend other guests and more likely to share it and more likely to help you be successful.

Jeremy Weisz 6:42

I mean, people do this, John, with their books all the time, you’ll say, Hey, do you like this cover this cover? Do you like this title or this title, and you can see these creatives, and that involves you in the book, and then you’re watching, you know, watching when they’re launching the book and supporting the book. So you feel like you had a hand in helping create it.

John Corcoran 7:00

So you’ve identified your dream, 100, you start to outreach, you involve people in the process. Next step is actually creating the content for the podcasts or doing actual interviews of people. And this is this is where it gets to the five different types of content, which is we’ve already done a separate episode. But interviews, a lot of people predominantly do interview style episodes. So you need to actually do the interviews.

Jeremy Weisz 7:26

Yeah, there’s there’s five different types of episodes we recommend people creating. And one of those types is a thought leadership, which is the thought leadership of that person or the team. And we went into a whole separate episode in detail on the 12, I think it was a 12 different types of thought leadership episodes you could be creating. So those are two you could check out. But we could talk in general about, you know, creating amazing content, and there’s an art and a science to it. And this is, you know, sometimes people focus on on just that or talking on like, what do I do? What do I say? And there is really, research goes into it. Asking questions that elicit great stories, as you know, Made to Stick is one one, a great book out there. So that is kind of the center around creating amazing content. If you think about, you know, movies, why are movie so compelling, and TV so compelling, is because there’s a great story.

John Corcoran 8:23

Yeah, and contact us if you have questions around this, because we’d be happy to talk it through. Alright, and then actual launch. So you want to have a couple of episodes to go live with. Again, we’re talking about b2b style episodes, we’re not talking about, you know, some season of a true crime podcast or anything like that that’s a different animal entirely, but have at least two to three episodes you go live on with that you go live with when you go live. And I want to add a caveat here. At any point in this process, you shouldn’t get bogged down. You know, obviously, we, you know, help clients all the time to launch podcasts, we built a team that does that. But I say from the bottom of my heart, if you have a b2b business, that’s profitable, you shouldn’t be getting bogged down in the process. I see it happen all the time where people want to start a podcast and they get bogged down, they’re spending 15 hours researching how, as you mentioned a second ago how to do interviews, or they’re spending 15 hours researching how to get on all the different platforms. You know, that’s where your time is much better spent not doing those things and your time is much better spent. Actually, doing the highest best use of your time was having great conversations with great referral partners and strategic partners and, and clients and that sort of thing. But any other thoughts on the launching of the episode?

Jeremy Weisz 9:45

No, I think kind of what you had said going back to the outreach with the cover art you know, when you’re launching you also involve people right and so especially if you have interview based content, I’m giving make it very easy for those people to share it to like it to comment on it in their email and social media. So don’t don’t do it alone, you know, have your network and the people who are either on or are helping you grow your reach as well.

John Corcoran 10:18

Yeah. And then, so you’ll want to share it on social channels when it goes live. So put it across all your different social channels, you want to email people to, you know, let them know that it’s going live. Of course, if you don’t have an email list, you should put one together that you can use, you know, eventually you build a subscriber base across the different platforms, respective platforms. So that’s magnifying your impact. What are the thoughts? As far as the the actual launch goes? Jeremy?

Jeremy Weisz 10:49

I think you know, that’s, that’s is it, just make creating a product that you’re proud of? That the person you’ve had on is proud of? Because then people are more likely to share it? You know, and then after that, you know, we can talk about after that in a second. But it’s really a long term relationship, not like, okay, it’s out. That’s done. What’s next?

John Corcoran 11:11

Yeah, right, yeah, and have a system and a process so that you can continue to focus your energy on the highest best use your time. And here’s where I got bogged down for years, until you stepped in and helped me to revamp all my systems. But, you know, I just didn’t have very good system in place. And, you know, I had, I had other multiple different people that I brought on to help with different pieces, but I was the bottleneck in it. And it prevented me from really having the initiative be successful. And I went from putting out seven episodes one year before you helped me to 50 to one per week, the very next year, and it probably took me less time, because I had a system in place. So that’s the other thing is, once you launch, you really need to have a system in place, or else you will end up putting out seven episodes a year instead of 52. Or even more than that. And then I think the last piece we want to say is just the value really is in the longevity, you know, it’s Don’t worry too much about the actual launch itself. It’s important, but worry about keep on going keep you know, you’re doing it for the long term, because that’s where you really reap the benefits. And that’s why we say have a system and a process in place. So that doesn’t bog you down and you can focus your time having great conversations.

Jeremy Weisz 12:21

Yeah, I mean, you know, as a business owner, or whatever job you have, in a specific business, we always tell people, you should be doing two things like doing what you need to do for the business, running the business, and building relationships. Right, and everything else should be off of your plate so you can focus on those pieces.

John Corcoran 12:42

Absolutely. Yeah. Well, if anyone has any questions about this, where can they contact you? Or I Jeremy?

Jeremy Weisz 12:50

Yeah, you can go to Learn more, if you have questions. There’s a contact page and email us directly through that. And we really focus on you know, what’s the longevity? So, you know, how do you then turn your podcast so that you have these long-term relationships with your guests and other people that are involved in listening to the show to make it go a lot further?

John Corcoran 13:15

Absolutely. All right. Thanks, everyone. Have a good one.