Search Interviews:
Task Versus Impact Value with Jason Ciment, Karl Pontau, and Bruce La Fetra
Karl Pontau is the Owner of Squash and Stretch Productions. They help established startups and small enterprise companies grow and succeed by creating high-quality, custom animated videos and motion graphics. So when companies need to explain complex concepts, generate more revenue, or strengthen their brand presence online, Karl and his team help them do so by telling unique stories through animated content.
According to CEOs and professional firm leaders, Bruce La Fetra goes by the nickname ‘The Client Whisperer’ because he takes the guesswork out of marketing services. He is the Managing Partner and Growth Strategist at Eastwood Strategy Advisors. By going to the source and asking the right questions, Bruce believes you need to “think like your best clients” to attract more of your best clients.
Jason Ciment is the Founder and CEO of Get Visible, a digital marketing agency with local and national clients. Jason helps companies with their website so it adds revenue to their bottom line. His agency creates unique websites and promotes them with search engine rankings, online ad campaigns, and social media channel engagement.
How to Make Your Website Visitors Do What You Want with Martin Greif, President of SiteTuners
Martin Greif is a conversion rate optimization expert. He is the President of SiteTuners, a strategic conversion rate optimization agency. SiteTuners helps companies with conversion optimization, A/B Testing, personalization, and much more to increase sales and profits and improve user experience. They have worked with Nestle, Expedia, Costco, Verizon, Google, and many more.
Martin has over 25 years of sales and marketing experience. He is also the author of the book, True Connections: Relationship Marketing in the Digital World.
How to Get More Publicity for Your Business by Appearing on More Podcasts
John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs.
John has been the host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo.
John is also the Co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service.
Dr. Jeremy Weisz is the Co-founder of Rise25. He has been involved in podcasting for 11 years and was a Senior Producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders.
Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more.
In addition to running Rise25, Dr. Weisz owns a nutritional supplement business and continues to run his own chiropractic and massage facility, Chiropractical Solutions & Massage.
![[Top Agency Series] How to Retain Your Clients with Shaun Buck, CEO at The Newsletter Pro](https://www.inspiredinsider.com/wp-content/uploads/2021/06/shaun-buck.jpg)
[Top Agency Series] How to Retain Your Clients with Shaun Buck, CEO at The Newsletter Pro
Shaun Buck is the CEO of The Newsletter Pro. The Newsletter Pro is a company that offers completely custom, done-for-you newsletters that are profitable, easy, and fun. Although The Newsletter Pro has only been operating since 2011, Shaun and his 60+ member team have grown the company into one of the nation’s largest custom print newsletter companies. They print and mail millions of newsletters annually for diverse industries spread across four countries.
Shaun is a regular contributor to Entrepreneur and has published his own book, The Ultimate Guide To Newsletters (the second edition of Amazon best-seller, Newsletter Marketing). He collaborated with marketing guru Dan Kennedy to co-write the No B.S Guide to Maximum Referrals and Customer Retention.
![[Top Agency Series] Why the Growth of Your Agency Depends on Evolutionary Psychology with Tim Ash, Author of Unleash Your Primal Brain](https://www.inspiredinsider.com/wp-content/uploads/2021/06/yellow-lemmon.png)
[Top Agency Series] Why the Growth of Your Agency Depends on Evolutionary Psychology with Tim Ash, Author of Unleash Your Primal Brain
Tim Ash is an authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and the best-selling author of Unleash Your Primal Brain and Landing Page Optimization.
Tim has been recognized by Forbes and Entrepreneur Magazine because of his online marketing success. He has worked with companies like Nestle, Google, American Express, Verizon, and many more.
Tim was the Co-founder and CEO of SiteTuners, a strategic digital optimization agency, for nineteen years. He developed deep expertise in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page testing. In the mid-1990s, he became one of the early pioneers in the discipline of website conversion rate optimization (CRO).
![[Venture Capital Series] The Making of a Multimillion-Dollar Founder with Randall Kaplan of JUMP Investors](https://www.inspiredinsider.com/wp-content/uploads/2021/06/randallkaplan.jpg)
[Venture Capital Series] The Making of a Multimillion-Dollar Founder with Randall Kaplan of JUMP Investors
Randall Kaplan is the Founder and CEO of JUMP Investors, a venture capital firm. Since its formation in 1999, JUMP has invested in more than 60 early-to-late-stage technology companies, including Google, Seagate, Lyft, and Chime. They also invest in real estate and private equity.
Randall is also a Co-founder of Akamai Technologies. Akamai Technologies is a content delivery and security software company. They serve nearly 30% of the world’s web traffic, are a member of the S&P 500, employ almost 8,000 people with 64 offices in 28 countries, and have $3.2 billion in 2020 revenues.
Randall has several other ventures like Sandee, Thrive Properties, CollarCard, and hosts the podcast In Search of Excellence. He is also an accomplished drone photographer. His coffee table book, Bliss: Beaches, features his beach photos from around the world and will be released in June 2021. When he’s not working, Randall loves to wakeboard, toss the football, play the drums, fly his drones, and most importantly, spend time with family.
![[Top Agency Series] Branding and Storytelling Strategies with Kellee Johnson of The Ballast Group](https://www.inspiredinsider.com/wp-content/uploads/2021/05/kelleejohnson.jpg)
[Top Agency Series] Branding and Storytelling Strategies with Kellee Johnson of The Ballast Group
Kellee Johnson is the Principal of The Ballast Group, an award-winning, integrated communications strategy firm. The Ballast Group helps leaders shape and articulate stories while reaching audiences and channels that matter. They have helped well-known companies such as Hyatt, Kaiser Permanente, Stericycle, Safeway, Target, and Cisco in all aspects of marketing, consumer products, healthcare, and high tech. Kellee founded The Ballast Group after serving as Director of Corporate Marketing for Abbott Laboratories and managing corporate communications for Tropicana, a multi-billion dollar division of PepsiCo.
Kellee’s company also excels at positioning these organizations and others as thought leaders, featuring them on the US News, News and World Report, the Wall Street Journal, CNN, and other traditional media. In addition to her work at The Ballast Group, Kellee is a mentor for DePaul University’s Coleman Entrepreneurship Center and 1871 Chicago, a board member of the Lynn Sage Breast Cancer Foundation, and a former member of the Rollins College Board of Trustees.
![[Top Agency Series] The Inner Workings of a High Growth Agency with Wesley Mathews of High Level Marketing](https://www.inspiredinsider.com/wp-content/uploads/2021/06/wesleymathews.jpg)
[Top Agency Series] The Inner Workings of a High Growth Agency with Wesley Mathews of High Level Marketing
Wesley Mathews is the Chief Revenue Officer of High Level Marketing, which he co-founded in 2009. It has quickly become one of the fastest-growing web marketing firms in Michigan, with revenues over $6.5 million. High Level Marketing provides website development, SEO, PPC, email marketing, social media, and more.
Wesley likes to describe himself as a “scrappy entrepreneur.” Still, he is a strong leader who cares about helping small businesses grow. He is also on the board for EO Detroit. When he’s not working, he takes part in golfing, fishing, and playing hockey with his four boys.
[Podcast Series] Top Tools and Software Recommendations for Creating Podcasts
John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs.
John has been the host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo.
John is also the Co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service.
Dr. Jeremy Weisz is the Co-founder of Rise25. He has been involved in podcasting for 11 years and was a Senior Producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders.
Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more.
In addition to running Rise25, Dr. Weisz owns a nutritional supplement business and continues to run his own chiropractic and massage facility, Chiropractical Solutions & Massage.
![[Top Agency Series] Niching and Growing Your Agency by Cash Flow with Rod Holmes, Managing Partner at Pilot Digital Marketing](https://www.inspiredinsider.com/wp-content/uploads/2021/05/rodholmes.jpg)
[Top Agency Series] Niching and Growing Your Agency by Cash Flow with Rod Holmes, Managing Partner at Pilot Digital Marketing
Rod Holmes is the Managing Partner at Pilot Digital Marketing, a business that helps other companies with SEO, PPC, and strategic web development services. Rod has been working with the web since its inception in the mid-90s and has been focused on digital marketing for more than 10 years. During that time, he has seen many clients’ businesses grow and transform.
He has a bizarrely wide range of experience: he has a background in manufacturing, he rode a bicycle around the world for 2 years, lived in Tokyo for 10 years, and started two businesses — and sold them. Rod returned to the States and ended up starting Pilot Digital Marketing with a partner, which he’s been working at for 12 years.
![[Top Agency Series] Building an Unlimited Brand with Johnathan Grzybowski, Co-founder of Penji](https://www.inspiredinsider.com/wp-content/uploads/2021/05/Johnathan-Grzybowski.jpg)
[Top Agency Series] Building an Unlimited Brand with Johnathan Grzybowski, Co-founder of Penji
Johnathan Grzybowski is the Chief Marketing Officer and Co-founder of Penji. Penji is an on-demand graphic design service that simplifies the creative process by offering unlimited and real-time access to vetted designers that will deliver a project in under 48 hours.
Penji obtained an Inc. 5000 in under three years and was nominated as a “top startup to watch” according to Philadelphia Magazine. Johnathan is also the host of The Blind Entrepreneur Podcast, which has been mentioned as a “top business podcast” on Apple Podcasts and downloaded over 100,000 times.
[Podcast Series] 5 Types of Content & Episodes To Create For your Podcast
In this episode…
Podcasts have become incredibly mainstream. If you have a business, you should consider starting a podcast. Podcasts are the easiest and most cost-effective marketing tool. Podcasts are also a terrific method of connecting with potential customers or clients. If you have a podcast, you’re probably already thinking about what kind of content to post. Below are five types of content you should create.
- Thought Leadership
Thought leadership podcasts are recordings of your thoughts. Think about the times you have given advice or the countless times you’ve had the same questions asked of you. Thought leaderships allow you to record your hot takes on these topics and serve as a way to assert your expertise.
Thought leadership can derive from any member of your organization or space. The answers are not based on hierarchy or education. Instead, it should be the best, well-thought-out answers to the most curious questions.
Also, thought leadership serves as a resource, saving you from having to overly explain a topic. Once the episode is uploaded, your team members, podcast listeners, and the general public can reference it on demand.
- Referral Partners, Strategic Partners, and Big Champions
Referral partners, strategic partners, and big champions are guests who work in the same field, share your company’s core values, or have the same types of clients as you do. Having these types of guests on your podcasts fosters relationships and leads to more referrals. As a result, your potential to gain more referral partners and clients increases.
- Clients
Are you having trouble thinking of future guests? Invite your clients for a chat and profile them and their businesses.
Having clients as guests is the most advantageous way to receive unsolicited testimonials. As you are interviewing your clients, they most likely will explain the services you offer and how they have benefitted from those services. As a result, the interview reveals a client relationship to the public, shows you positively to companies you want to partner with, and possibly garners interest. It is also a win for your client because not only are you promoting the client, but you are promoting their business.
- Potential Clients
Potential clients can either be someone you are interested in working with or someone you have never met. Inviting a prospective client to your podcast works as a warmer introduction. It is also more of a give than an ask. Instead of “bulldozing” a potential client about your products or services, you can feature them on your podcast. In the same way you feature current clients, you would promote those prospective clients and their businesses. Afterward, the interview serves as a segway to discuss why you want to work with them and how you can best serve them.
- Authority Figures
Who are authority figures? These are people who are considered experts in the field or industry that you share. They are generally leaders (directors, founders, CEO’s or members of the C-Suite), speakers, authors, gurus, influencers, and celebrities. Featuring authority figures on your podcast works in favor because it gives your platform credibility.
Learn more about the types of content to feature on your podcast in this episode of the Inspired Insider Podcast. The host, Dr. Jeremy Weisz, sits down with his Rise25 Co-founder, John Corcoran, to discuss the value of thought leadership, referral, and strategic partner-focused and client-based content. Plus, they share how to diversify and leverage your podcast. Stay tuned.
How is Value Defined? with Dave Ulrich, Principal at The RBL Group
Dave Ulrich is Co-founder and Principal at The RBL Group, a consulting firm focused on helping organizations and leaders deliver value. Dave has been named the “#1 Management Guru” by BusinessWeek, and Fast Company has profiled him as one of the world’s “Top 10 Creative People in Business.” He is also recognized as a “Top 5 Coach” in Forbes.
Dave has been a professor at the University of Michigan’s Ross School of Business for over 38 years. He has published over 200 articles and over 30 books. Dave is most proud of his three children and ten grandchildren. He and his wife Wendy love connecting with family. Dave also loves sharing ideas with impact and enjoys helping others improve.
[Top Agency & Women Leader Series] Driving Growth Through Paid, Earned, Shared, and Owned Media with Kellee Johnson of The Ballast Group
Kellee Johnson is the Principal of The Ballast Group, an award-winning, integrated communications strategy firm. The Ballast Group helps leaders shape and articulate stories while reaching audiences and channels that matter. They have helped well-known companies such as Hyatt, Kaiser Permanente, Stericycle, Safeway, Target, and Cisco in all aspects of marketing, consumer products, healthcare, and high tech. Kellee founded The Ballast Group after serving as Director of Corporate Marketing for Abbott Laboratories and managing corporate communications for Tropicana, a multi-billion dollar division of PepsiCo.
Kellee’s company also excels at positioning these organizations and others as thought leaders, featuring them on the US News, News and World Report, the Wall Street Journal, CNN, and other traditional media. In addition to her work at The Ballast Group, Kellee is a mentor for DePaul University’s Coleman Entrepreneurship Center and 1871 Chicago, a board member of the Lynn Sage Breast Cancer Foundation, and a former member of the Rollins College Board of Trustees.
Building and Scaling a Company with Tucker Max, Founder of Scribe Media
Tucker Max is the Founder of Scribe Media, a professional publishing services company where they help you unlock your knowledge into a book. They help entrepreneurs, executives, and experts write, publish, and market their books because it’s not just a book: it’s your legacy. Scribe Media has worked with clients including David Goggins, Tiffany Haddish, Nassim Taleb, and more.
Before founding Scribe Media, Tucker wrote a New York Times best-selling non-fiction book about the sex-filled and drunken escapades of his 20s. Since then, he has gone on to publish many more books, making him a 4x New York Times best-selling author.
![[Top Agency Series] How to Create a Smooth Onboarding for Your Company with Gray MacKenzie of ZenPilot](https://www.inspiredinsider.com/wp-content/uploads/2021/05/graymackenzie.jpg)
[Top Agency Series] How to Create a Smooth Onboarding for Your Company with Gray MacKenzie of ZenPilot
Gray MacKenzie is the CEO of ZenPilot, an agency training business that gives digital agency teams the structure they need to grow quickly and sustainably. They’ve helped over 1,600 agencies over the past 10 years. ZenPilot enables agency transformations from chaos to clarity through a combination of hands-on consulting, analysis, community, training, pre-built assets, templates, and processes. They serve to accelerate and de-risk your agency’s journey towards growth.
Gray is also the Founder of GuavaBox, a company that helps B2B tech and SaaS companies build a better growth strategy by applying a proven process to the four pillars of growth: positioning, lead generation, sales, and pricing.
![[Podcast Series] Podcasting & LinkedIn: Two Powerful Tools for Creating Content with John Corcoran and Dr. Jeremy Weisz of Rise25](https://www.inspiredinsider.com/wp-content/uploads/2020/09/john-corcoran.jpg)
[Podcast Series] Podcasting & LinkedIn: Two Powerful Tools for Creating Content with John Corcoran and Dr. Jeremy Weisz of Rise25
John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs.
John has been the host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo.
John is also the co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service.
![[Top Agency Series] How to Build a Better Agency with Drew McLellan of Agency Management Institute (AMI)](https://www.inspiredinsider.com/wp-content/uploads/2021/05/drewmclellan.jpg)
[Top Agency Series] How to Build a Better Agency with Drew McLellan of Agency Management Institute (AMI)
Drew McLellan is a marketing veteran. He has worked in advertising for over 25 years and started his agency, McLellan Marketing Group, in 1995. He also owns and runs the Agency Management Institute (AMI), a consultancy that’s been helping agency owners grow since the early ‘90s. Before Drew acquired AMI, his agency was a member of the organization for years.
Drew’s first book, 99.3 Random Acts of Marketing, was published in 2003, and his most recent book, Sell with Authority: Own and Monetize Your Agency’s Authority Position, came out in March of 2020. He has been interviewed and quoted by multiple news sources and magazines, including Entrepreneur Magazine, The New York Times, CNN, and Businessweek. Drew is also the host of the Build a Better Agency podcast.
Realizing Your Potential through Contraction and Expansion with Victoria Song
Victoria Song is a one-of-a-kind figure in the world of business. She currently works as an executive coach, leadership advisor, and public speaker. She got her start in venture capital, where her investment turned $1 million into a $40 million return. Her ongoing success earned her a place on Forbes’ 30 Under 30 list.
Victoria’s passion is to see entrepreneurs’ personal and professional lives flourish with her singular approach to coaching. Her new book, Bending Reality: How to Make the Impossible Probable, details her advice and strategies for realizing your potential — it’s set to release on August 24th of 2021.
![[Top Agency Series] Getting the Most out of Email and SMS with Dean Dutro of Worth eCommerce](https://www.inspiredinsider.com/wp-content/uploads/2021/04/deandutro.jpg)
[Top Agency Series] Getting the Most out of Email and SMS with Dean Dutro of Worth eCommerce
Dean Dutro is an email marketing expert and the Co-founder of Worth eCommerce. His business seeks to lower marketing costs by maximizing ROI from email and SMS outreach. He also founded Email Growth Training, which features his own curriculum on e-commerce growth through strategic email systems.
In addition, Dean serves as the host of the Relationship Commerce Podcast, where he interviews top e-commerce entrepreneurs to learn about their stories and strategies. His goal across all of his ventures is to see other e-commerce platforms grow and succeed in today’s competitive marketplace.
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