John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs.
John has been the host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo.
John is also the Co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service.
Dr. Jeremy Weisz is the Co-founder of Rise25. He has been involved in podcasting for 11 years and was a Senior Producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders.
Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more.
In addition to running Rise25, Dr. Weisz owns a nutritional supplement business and continues to run his own chiropractic and massage facility, Chiropractical Solutions & Massage.
Here’s a glimpse of what you’ll learn:
- Dr. Jeremy Weisz and John Corcoran talk about how to get on more podcasts for exposure through cold outreach
- The pros and cons of hiring someone to help you become a podcast guest
- How having your own podcast will help you get on more shows
- Dr. Weisz and John share how to be a great guest during the show
- After you’re on a show, how can you take your connections further?
In this episode…
You can get a ton of exposure by being a guest on others’ podcasts. The more carefully selected shows you get on, the more likely you are to make great connections and generate more leads. But the big question is, how do you get on more podcasts? Short answer: cold outreach, being a great guest, and having your own podcast.
Cold outreach can be super effective if it contains exceptional direct response copywriting elements — especially personalization. Unfortunately, not many people know how to effectively outreach, and they’re unaware of the pros and cons that come with hiring someone else to do it. So, what’s the right way to do cold outreach, be a great guest, and use your podcast to get on other shows?
Listen to this episode of Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Co-founder of Rise25, John Corcoran. They discuss the process of getting on more podcasts for exposure and the strategy for extracting the most value from each interview. From cold outreach best practices to taking connections further following a show, you don’t want to miss a second of this short — but packed — episode. Stay tuned.
Resources Mentioned in this episode
- Smart Business Revolution Podcast
- Inspired Insider Podcast
- Dr. Jeremy Weisz on LinkedIn
- John Corcoran on LinkedIn
- “Why Did Nolan Turn Down Steve Jobs Offer Of 33% Stake of Apple for 50K? with Atari & Chuck E. Cheese Founder Nolan Bushnell” on the Inspired Insider Podcast
- “Scott Anderson | Launching 8 Businesses and Growing Up with Warren Buffet” on the Smart Business Revolution Podcast
Sponsor for this episode
At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.
We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses to build strong relationships with referral partners, clients and audience without having to do the hard work.
When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.
The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI which is the most important component. Plus our podcast production company takes any of the heavy lifting of production and distribution off of your plate.
We make distribution easy
We’ll distribute each episode across more than 11 unique channels including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.
Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.
The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.
Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and cultivating amazing relationships.
Rise25 was co-founded by Dr. Jeremy Weisz and John Corcoran who have been podcasting and advising about podcasting since 2008.
Insider Stories from Top Leaders & Entrepreneurs…
John Corcoran 0:22
All right. Hey, welcome everyone. John Corcoran here I’m the host of this show. This is a live episode. It’s actually a live joint episode, we’re gonna publish this over on Smart Business Revolution. And also, Dr. Weisz on InspiredInsider Dr. Weisz, how you doing this morning?
Jeremy Weisz 0:37
We have a great show for today.
John Corcoran 0:39
That’s right. This is a topic that we get asked about a lot, which is how do you get more exposure for your company, for your personal brand for your business? Get in front of clients, using podcasts and getting interviewed on more podcasts? How do you get yourself interviewing on more podcasts? And so we have a multi part answer for that, including some of the best guest edited etiquette and how to make it a very successful activity, how to get more podcasts, and how to take it even further. So we’re gonna hop into that in a second. But first, you know, I’m the host of the Smart Business Revolution Podcast. I talk with smart CEOs, founders and entrepreneurs, all kinds of different companies, check out my archives, check out the Inspired Insider archives as well, you Jeremy you’ve had founders of P90x what else?
Jeremy Weisz 1:30
Atari, RxBar, Big League Chew many others. And you’ve had
John Corcoran 1:37
Yeah, as a co founder of Netflix, we had Activision, Blizzard, Lendingtree, Open Table x offer so many different great guests, check out our archives, because there’s some great advice in there. And we are also the co-founders of Rise25, where we help connect b2b business owners to their ideal prospects. And first, I want to give a shout out to Scott Anderson and Doubledare Executive Coaching. I’ll tell you about him a little bit. He’s been really instrumental. He’s an amazing guy, amazing entrepreneur, and a coach, and I’ll tell you about him in a second. But first before we get into that this episode is brought to you by Rise25 Media where we help b2b businesses to get clients referrals and strategic partnerships with done for your podcast, and content marketing, if you’ve ever been curious about starting a podcast, and benefiting in the way that we have, from having great conversations with great people in your industry, influencers, clients, referral partners, strategic partners, I have told people for the 11 years that I’ve done this, that everyone should do it. Because even if you’re not the next Joe Rogan, you don’t need to be the next Joe Rogan, you can build an amazing amount of value for your life. So check us out at RiseMedia.com or email us at [email protected]. All right, Dr. Weisz, let’s dive into this. So the topic is for today, how to get exposure by getting more podcasts. And first, let’s just start with a really broad question. But how do you do it? How do you get on more podcasts? How would you slice and dice this one?
Jeremy Weisz 3:05
Yeah, so we’ll walk through there’s there’s three things on this particular topic. One, you could do cold outreach, right, too. You could hire someone else to do outreach, whether it’s cold or warm, maybe they know a bunch of people. And three is having your own podcast, and we’ll talk about how that can lead to being on more podcasts itself. So we’ll start off with the cold outreach piece. Yeah, you know, this is a whole different topic in itself, you know, and it kind of go lends itself to copywriting and direct response marketing, I think, you know, I’ve, I had and I went on a stint of having some of the top copywriters and direct response marketers in the world on my podcast, I’ve interviewed over probably over 110 of them. And so I learned a thing or two and I studied their materials. And so cold outreach. What do you do, when you are reaching out,