How to Make Your Website Visitors Do What You Want with Martin Greif, President of SiteTuners

Martin Greif is a conversion rate optimization expert. He is the President of SiteTuners, a strategic conversion rate optimization agency. SiteTuners helps companies with conversion optimization, A/B Testing, personalization, and much more to increase sales and profits and improve user experience. They have worked with Nestle, Expedia, Costco, Verizon, Google, and many more.

Martin has over 25 years of sales and marketing experience. He is also the author of the book, True Connections: Relationship Marketing in the Digital World.

Here’s a glimpse of what you’ll learn:

• Martin Greif talks about the different iterations of the SiteTuners website and what’s driving them
• Conversion elements of the SiteTuners website you can implement on your website now
• How to optimize your blog page for conversion
• Tools for conversion rate optimization
• When — and how — to do an A/B test for your website conversions
• Case study: the Coastal Insurance conversion rate optimization example
• How to build trust, show credibility, and convert better through your website
• Martin’s favorite books
• The story of how Martin took an unplanned communication training that changed his life

In this episode…

Your website is your first (maybe the only) chance to show people what you can do for them, why they should trust you, and convince them to take your desired action. Unfortunately, many websites do little to achieve this goal — and some websites even do the opposite. What if you could make some quick changes to your website and convince more visitors to take action and become warm leads?

That’s where conversion rate optimization comes in. It’s what makes some websites convert better than others. From the website logo, tagline, menu arrangements, and call-to-actions, every element of your website should be answering three questions for the site visitors. What are these questions? What does a poorly converting website look like, and how do I improve my website?

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Martin Greif, President of SiteTuners. They discuss website design woes and conversion rate optimization best practices, including the tools to use and actual live case studies. Stay tuned.

Resources Mentioned in this episode

• SiteTuners
• Martin Greif on LinkedIn

Special Mentions:

• Tim Ash on LinkedIn

Books Mentioned:

• True Connections: Relationship Marketing in the Digital World by Martin Greif
• How to Win Friends & Influence People by Dale Carnegie
• What Women Want Men to Know by Barbara De Angelis

Tools Mentioned:

• Mouseflow
• Google Analytics
• Google Tag Manager
• Google Search Console
• Google Optimize
• Optimizely
• Visual Website Optimizer
• Lucky Orange
• Hotjar

Related Episode(s): 

• “Automation Solutions with Wade Foster Founder of Zapier”
• “Putting the Customer Experience First with Jason VandeBoom Founder of ActiveCampaign”
• “Wistia: Should you act like a big company or be honest with your customers when you are still small? with Chris Savage [Big Lessons Big Mistakes]”
• “[Top Agency Series] Why the Growth of Your Agency Depends on Evolutionary Psychology with Tim Ash, Author of Unleash Your Primal Brain”

 

Episode Transcript

Jeremy Weisz 0:19

Dr. Jeremy Weisz here, Founder of Inspired Insider calm where I talk with inspirational entrepreneurs and leaders and I’m here with Martin Greif. I’m going to introduce in a second but Martin I always like to, to talk about past episodes are interesting especially because we’re gonna be talking about SiteTuners. If you’re watching the video, this is gonna be a little bit different because we you’ll see Rise25 website on here, where he’s going to actually critique it real time. And we’re gonna go through some of the sites that that SiteTuners has helped. So we’re gonna go through this on the actual call. So if you are listening the audio, you can check out the video on Inspired Insider or go to YouTube as well. Past episodes, I think would be interesting is by the founder of Zapier, Wade Foster, that was a great one, the founder of Active Campaign, Jason VandeBoom and the founder of Wistia, Chris Savage, and he was talking to Marty early on that, when they were really small, they were trying to seem bigger, and talking about they and all their teams. But really, it was just a really tiny company at the time. And he talked about some of the ways that is a tiny company, he wanted to seem bigger. And when you’re a big company, he’s like, you want to seem smaller, so you’re more relatable. So it’s just interesting how, how that goes. So check out that in many other episodes. And this episode is brought to you by Rise25, which I co founded with my business partner, John Corcoran, and what we do at Rise25 is we help businesses give to and connect to their dream 100 relationship relationships by helping you run your podcast. And for me, Marty, the the number one thing in my life is relationships. I’m always looking at a way to give to my best relationships. And over the past over a decade, I’ve seen no better way to do that then feature and profile the people in companies I admire, on my podcasts interesting to other people that I’ve had on my podcast or other people on my network. So if you are a business, I believe every business should have a podcast By the way, just like Marty believes every business should look and see. Are you optimizing and talking to your customer when they go to your web page? If you’ve thought about it, you can go to Rise25.com check out more or email us Support@Rise25 Media.com we’ve been doing it for over 10 years. Today, I’m really excited and big shout out to Tim Ash, for introducing today’s guest. And you could check out his books he does speaking all over the place in my episode with Tim Ash as well. We have Martin Greif. And he has a conversion rate optimization expert. He’s President of SiteTuners. He has over 25 years of sales and marketing experience. He’s the author of the book, True Connections: Relationship Marketing in the Digital World, I told him if he hasn’t an audible, I will 100% buy it read listen to it. I just tend to do that. But you can buy it on Amazon as well. SiteTuners if you haven’t heard of it, they’ve been doing it forever. They help companies with conversion optimization, AV testing personalization, and much more to ultimately help you know the site, increase sales profits and improve the user experience. They’ve worked with clients that you’ve probably heard of Nestle, Expedia, Costco, Verizon, Google, and so many more. Marty, thanks for joining me.

Martin Greif 3:32

Well, thank you, Jeremy, thank you for having me.

Jeremy Weisz 2:50

You know, there’s so many directions, I want to take this. So the first I want to start with is your site, you know? And have you talked about your site SiteTuners have we good about, you know, this will allow you to tell us what you do. But also, I’m sure that you have split tested, optimize, you have probably tons of software running the background of this thing. And there’s probably been a bunch of different iterations. I’d love for you to talk about what the iteration was before a little bit. And then what we’re what we’re looking at now on the webpage, and if you’re just listening audio, he’ll do his best to just describe what we’re looking at.

Martin Greif 2:50

Sure. So to really put this in perspective for years, and I mean years, Jeremy, we were like the shoemakers children, we were optimizing everybody site but ours. And frankly, our site look like who did it ran. I mean, Oh, I know. It was awful. It was just awful. And it was May of 2019. When this a version of what what is on the screen came up all right in the this is a much more modern design. But we first started with with looking at the analytics for the old site. And we looked at Best practices, we weren’t even following basic conversion best practices, we would, we would look at somebody’s site and we say, well, you need to do this. And this is why you need to do this. And this is why, and then they look at our site and go, what I mean, it’s just embarrassing. And so you know, a little bit later, we’ll take a look at your site. And then I’ll kind of go through some of the best practices, but we follow now our own best practices. So we put it up based on on on what was in the analytics of the old site, and best practices. But then the team really got serious, looking at the analytics under the covers, and figuring out where are people going? What’s our bounce rate? Where are they exiting? What are they What are they trying to accomplish on here? So while this version of the site, there’s been ups in May of 2019, there have been multiple iterations, I think there’s been like four iterations, all based on real analytics and real testing. And so we have a site that that is very, very optimized. Now, there’s one or two things on it, that are a little bizarre from a conversion standpoint. But because we’re an agency, people want to see certain things. So even though there’s a couple things that go against best practices. Well, there’s some movement on here. So when you scroll down on the page, and you scroll a little bit further, you’ll notice that right here, what we have is an animated GIF, and there’s some movement on that animated GIF. All right. And so the problem with movement on a website is we are literally animals. And so if you think back 50,000 years ago, all right. We were sitting in a cave, you know, eating our hunk of meat, right, and, and if if there was some movement, we would look up, and and I’ll exaggerate on the video here. It’s like, we look up and I’m, like, scared. Oh, my God, you know, the bear? The bear is coming eat me. Oh, my God, the bear, you know. So movement was the fight