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![[Athlete Entrepreneur Series] Life After the NFL: Pressure and Facing Your Demons with Brent Novoselsky, Gemara Williams, and Wendell Davis](https://www.inspiredinsider.com/wp-content/uploads/2021/09/nfl-players.jpg)
[Athlete Entrepreneur Series] Life After the NFL: Pressure and Facing Your Demons with Brent Novoselsky, Gemara Williams, and Wendell Davis
Brent Novoselsky is a Vice President at the wealth management company, GCG Financial. GCG has been serving clients since 1989 with a particular focus on the accumulation and preservation of assets and risk management. Brent played seven seasons in the NFL, and he played with the Chicago Bears in ‘88 and Minnesota Vikings from ‘89 to ‘94. He retired after a severe neck injury. Brent is also a member of the Chicago Jewish Sports Hall of Fame and is active in many charities; he serves as the Vice President of the Retired Professional Football Players of Chicago (RPFPC).
Wendell Davis is the Co-founder of Trywen Medical, a Chicago-based healthcare products and services company. In college, Wendell was two times All American of Louisiana State. He is a former NFL wide receiver who played six seasons for the Chicago Bears and was selected in the first round in ‘88. After his career in the NFL, Wendell became the Assistant Coach for the 49ers. Wendell is currently also the President of the Retired Professional Football Players of Chicago (RPFPC) and the Manager of Minority Development at National Material L.P.
Gemara Williams is the Client Engagement Manager for RL Canning, a global provider of information technology consulting and managed services headquartered in Chicago. He is a former football player who saw action in the NFL and the CFL. The New England Patriots signed him in 2006, and he was part of the team that executed the only undefeated 16-game regular season in 2007. After his time with the New England Patriots, Gemara signed on with Canadian teams, the Montreal Alouettes and what is now known as the Edmonton Elks.
![[Venture Capital Series] How to Survive a Startup with Steven Hoffman of Founders Space](https://www.inspiredinsider.com/wp-content/uploads/2021/09/Steven-Hoffman.jpg)
[Venture Capital Series] How to Survive a Startup with Steven Hoffman of Founders Space
Steven Hoffman, also known as Captain Hoff, is the CEO of Founders Space, which is a global startup accelerator with over 50,000 entrepreneurs and members in 22 countries. Founders Space was ranked the number one incubator for overseas startups by Forbes and Entrepreneur Magazine.
Every year, Steven mentors hundreds of startups, helping them overcome their biggest challenges. Steven is also a venture investor, serial entrepreneur, and best-selling author of several books, including Make Elephants Fly, Surviving a Startup, and The Five Forces That Change Everything.
The 10 Types of Thought Leadership Podcast Episodes You Should Be Creating
In this episode…
What Is Thought Leadership?
Thought leadership is podcast content where podcast hosts share wisdom on a topic. If done correctly, thought leadership provides the answers to the most asked questions of the members of your organization and audience.
Many amateur podcasters struggle with this form of content simply because they don’t understand the benefits of this type of content. Additionally, inexperienced podcasters are unaware of the various types of podcasts. As a result, hosts become frustrated with the process, give up, and the podcast fails.
If you are new to podcasting and struggle to create content, consider recording these 10 types of thought leadership content.
- Origin Thought Leadership
Origin thought leadership is a great way to inform your audience about why you started or what inspired you to start your company. You can discuss your educational and career background, the idea or ideas behind the company, and the evolution of the company’s services.
Additionally, there are many different conversations of origin thought leadership. You could discuss them in one episode or break them up into several episodes. Other origins thought leadership to consider are mentors and the “secret sauce.”
- Mentor Thought Leadership
Mentorship falls under the origin of thought leadership because the motivation or inspiration behind a company could result from someone taking you under their wing. Perhaps it was a high school teacher, a college professor, or a work mentor. These podcasts create great conversation because, as a host, you can discuss how this person or persons instilled wisdom in you and the outcome of the lessons you learned.
- “Secret Sauce” Thought Leadership
Many times, “what’s the secret sauce behind your success,” is a question of interest for aspiring entrepreneurs and inquiring minds.
Essentially, the audience wants to know what differentiates them from the competition. In these types of thought leadership podcasts, the host or guest can break down the steps they took. They can explain the procedures they implemented. Or, they can share the strategies behind the company’s success.
- Tear-Down Thought Leadership
Tear-down thought leadership is when you invite an expert in a field or industry as a guest. The guest can offer three types of tear-downs: audit, critique, or review. The guest will consent to tear down a product or service and then offer free feedback, advice, or consultation.
- Audit Thought Leadership
What is an audit? An expert evaluates or assesses the risks of the product or service. The expert also may choose to ask a series of questions to reach the answers needed.
- Critique Thought Leadership
Critique is another type of tear-down thought leadership. It would be your choice to do this for someone you know or do not know. An example of this type of tear-down is to have someone submit their website. If the guest is an SEO expert, the expert would give an honest critique of the website and then offer a free consultation to the website owner on how it can rank higher on Google.
- Review Thought Leadership
A review thought leadership is where you invite an expert in a certain field or industry to review their experience using a product or service and then offer feedback. Additionally, the expert could discuss their experience working for a certain company. Topics the expert could touch upon are leadership, culture, and the tasks associated with the job role. They would give an honest review of the company, which could help career techies decide if they want to work for that company.
Whether the guest expert decides to do an audit, critique, or review thought leadership, the episode will give them credibility because it highlights their skills and knowledge.
- Frequently Asked Questions (FAQ)
These types of thought leadership episodes are just that: Answers to the most frequently asked questions you receive about a subject. Think of the types of questions you receive on a daily basis from staff, clients, potential clients, and your audience. Configure it into a list and create several episodes based on it.
Furthermore, you can discuss misconceptions and mistakes you’ve made in these FAQ thought leadership podcasts.
These types of episodes are designed to save you and your team time. Instead of spending 10 to 20 minutes explaining the same topic, now you can refer your audience to the episode.
- Case Study Thought Leadership
A case study thought leadership is where you invite your client as a guest to talk about their product or service. In discussing this, they will go into detail about their experience, and many times that leads them to discuss a case study.
If your client is reluctant to do this type of interview because they do not want to mention a company or person’s name, explain that do not have to. Instead, they can generalize. An example of this is, “there was this manufacturing company,” “there was this healthcare company,” and then you can walk your guest through their journey.
- Give-Loop Thought Leadership
Give-loop thought leadership is a list of the top companies, people, or thought leaders in a particular space. Examples of these lists are:
- The top 30 under 30
- The 10 most influential B2B podcasts
- The top B2B SaaS tools
It is easier or quicker to list top performers in conversation than write articles. These lists become an accolade for companies and individuals who have had the honor of landing on them. Some go as far as adding it to their email signatures.
Also, a benefit of these thought leadership episodes is that they can convert into potential clients or guests on your podcast.
Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring John Corcoran, Co-founder of Rise25. They discuss the 10 types of thought leadership podcast episodes you should be creating, break down the steps for creating successful thought leadership content, and share why this style could be a great lead generator.
![[Top Agency Series] Unbundling Agency Life with Katie Wagner, President and CEO of KWSM](https://www.inspiredinsider.com/wp-content/uploads/2021/08/Katie-Wagner.png)
[Top Agency Series] Unbundling Agency Life with Katie Wagner, President and CEO of KWSM
Katie Wagner is the President and CEO of KWSM, a full-service digital marketing agency made up of journalists. They specialize in website development and SEO, social media strategy and management, content creation, PR and influencer marketing, and digital advertising.
Katie spent more than 15 years as a journalist and spent a decade as a television radio news anchor. She worked at CBS, ABC, Fox, CNN, and National Public Radio. In 2010, Katie realized that she could use those skills she learned in the newsroom to help business owners connect with their clients online — so she opened KWSM. Katie is also an active member of various organizations, including the Young Entrepreneurs Council, ProVisors, and Vistage.
![[Top Agency Series] The Fail-Proof Way to Run a Successful Agency with Kevin Miller, CEO of GR0](https://www.inspiredinsider.com/wp-content/uploads/2021/08/Kevin-Miller.png)
[Top Agency Series] The Fail-Proof Way to Run a Successful Agency with Kevin Miller, CEO of GR0
Kevin Miller is the Co-founder and CEO of GR0, an agency that helps scale DTC (Direct-to-Consumer) brands. They’ve helped companies like Legends Boxing, Adquick, MuteSix, and many more. He is adept at SEO and has helped companies like Ritual build their SEO engine to reach the #1 Google ranking for the chosen keyword.
Before founding GR0, Kevin was a Digital Marketing Account Executive at Google, where he learned growth marketing frameworks to help DTC companies scale using organic search. He later returned to the startup world and became the Director of Growth and Digital Marketing at Spire and Director of Growth at Open Listings, before it sold to Opendoor.
![[Top Agency Series] Bouncy Balls & Data Transparency With Chris Clark, Founder of Digital Ignite](https://www.inspiredinsider.com/wp-content/uploads/2021/08/Chris-Clark-1.png)
[Top Agency Series] Bouncy Balls & Data Transparency With Chris Clark, Founder of Digital Ignite
Chris Clark is the Founder and Managing Partner at Digital Ignite. Digital Ignite is a full-service digital agency using data science to improve advertising, media, and marketing decisions.
Chris focuses on generating attributable results through the latest technologies. He entered the fast-paced AI industry in 2012 and has embraced helping clients and partners find success in the world of digital marketing. He thrives on the challenges occurring in media delivery and the ever-changing shift in content consumption.
![[Top Agency Series] Most Valuable Advice When Selling Your Agency With Todd Taskey of Potomac Business Capital](https://www.inspiredinsider.com/wp-content/uploads/2021/08/toddtaskey.jpg)
[Top Agency Series] Most Valuable Advice When Selling Your Agency With Todd Taskey of Potomac Business Capital
Todd Taskey is an M&A Advisor for CEOs and Entrepreneurs at Potomac Business Capital. He has been an entrepreneur, business owner, investment banker, and business finance advisor for more than 20 years.
In addition to M&A advice and investment banking activities, Todd has been a founding investor, board member, or part of the management team of several business ventures. He helps CEOs and entrepreneurs develop a successful exit strategy by understanding the mid-market investment banking process.
The Pixar Story: The Letter of a lifetime That Started Everything With Alvy Ray Smith, Co-Founder of Pixar
Alvy Ray Smith is an American computer scientist and a Co-founder of the Lucasfilm Computer Graphics Division, Pixar, and Altamira Software. Alvy was part of the 1980s and 1990s expansion of computer animation into feature films.
He created his first computer graphic in 1965 at New Mexico State and, by 1970, he had earned a Ph.D. in computer science from Stanford University.
Alvy would later become the first Graphics Fellow after Microsoft bought Altamira Software. He was also the first Director of Computer Graphics at Lucasfilm. More recently, he authored the book, A Biography of the Pixel.
![[Top Agency Series] Never Sell Marketing with Chris Peer, Founder of SyncShow](https://www.inspiredinsider.com/wp-content/uploads/2021/08/chrispeer.jpg)
[Top Agency Series] Never Sell Marketing with Chris Peer, Founder of SyncShow
Chris Peer is the Founder and Owner of SyncShow, a digital marketing firm specializing in sales and marketing success for manufacturers, professional services, and the transportation & logistics industries.
He’s an online marketing expert with a passion for integrating marketing and sales strategies. Chris helps companies rethink their approach to sales and marketing, fostering rapid growth and brand loyalty for the customers he serves.
Chris has more than 20 years of experience in B2B online marketing strategies, sales processes, and customer communications. He also holds an Inbound Marketing Certification and is HubSpot Sales Software Certified. Before SyncShow, he worked for independent design studios and corporations, including Ernst & Young and American Greetings.
10 Reasons Why Podcasts Fail
Dr. Jeremy Weisz is the Co-founder of Rise25. He has been involved in podcasting for 11 years and was a Senior Producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders.
Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more.
In addition to running Rise25, Dr. Weisz owns a nutritional supplement business and continues to run his own chiropractic and massage facility, Chiropractical Solutions & Massage.
John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs.
John has been the host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo.
John is also the Co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service
![[Top Agency Series] The Sales Performance Formula with Matt Sunshine, Managing Partner at The Center for Sales Strategy and LeadG2](https://www.inspiredinsider.com/wp-content/uploads/2021/08/mattsunshine.jpg)
[Top Agency Series] The Sales Performance Formula with Matt Sunshine, Managing Partner at The Center for Sales Strategy and LeadG2
Matt Sunshine is Managing Partner at The Center for Sales Strategy, a sales performance consulting company that helps organizations attract, retain, and develop the highest performing salespeople. He is also the Founder and Managing Partner of LeadG2, an inbound marketing company that helps businesses establish thought leadership and lower lead costs.
Matt geeks out on growing sales organizations, finding and developing sales superstars, sales processes, lead generation, inbound marketing, and digital marketing. He is a regular contributor to leading business blogs and magazines such as Inc., Sales & Marketing Management, Sales Hacker, and Entrepreneur. He is the author of LeadG2: Getting Prospects to Raise Their Hands. Forbes magazine lists Matt as one of the “20 Speakers You Shouldn’t Miss The Opportunity To See.”
![[Top Agency Series] Why Purposeful Companies Are Winning with Scott Couvillon, CEO of Trumpet](https://www.inspiredinsider.com/wp-content/uploads/2021/08/scottcouvillon.jpg)
[Top Agency Series] Why Purposeful Companies Are Winning with Scott Couvillon, CEO of Trumpet
Scott Couvillon is the CEO and Executive Strategy Director of Trumpet in New Orleans. Trumpet is an advertising agency that builds Believable Brands®. They help companies align culture, customer experience, and anything that communicates with a unifying belief that permits organizations to live their purpose.
Scott is responsible for brand transformation, strategy development, and analytics at Trumpet. He has worked with leadership, marketing, and communications teams on global brands, local nonprofits, and everything in between.
![[Top Agency Series & Spot On Series] How to Transition to the Next Generation in a Family Business with David Littlefield and Sam Littlefield of Littlefield Agency](https://www.inspiredinsider.com/wp-content/uploads/2021/07/davidandsam.jpg)
[Top Agency Series & Spot On Series] How to Transition to the Next Generation in a Family Business with David Littlefield and Sam Littlefield of Littlefield Agency
David Littlefield is the Founder and Chairman of Littlefield Agency, which he started in 1980. For over 41 years, the agency has served B2B and restaurant businesses. They even have an official holiday in June every year declared by the Mayor of Tulsa. Littlefield Agency clientele includes companies like the Tulsa Airport, Francis Energy, Tulsa Health Department, Rib Crib, and more. David started the agency with hopes that it would continually evolve, launching the addition of planning and insights, the transition from traditional to digital, and many more initiatives.
Sam Littlefield is the President and CEO of Littlefield Agency. After receiving his undergraduate degree from the University of San Diego, Sam was hired as an Account Manager for Mirum, one of the world’s largest digital advertising agencies. Since transitioning to Littlefield Agency in 2016, Sam has provided invaluable insight to the company by using his passion for the digital world to drive business.
![[Top Black Business Leaders Series] Defeating Racism in Startup Funding with Cheryl Contee of The Impact Seat](https://www.inspiredinsider.com/wp-content/uploads/2021/07/cherylconteelong.jpg)
[Top Black Business Leaders Series] Defeating Racism in Startup Funding with Cheryl Contee of The Impact Seat
Cheryl Contee is the Chair and Founder of a digital marketing agency, Do Big Things. Before founding Do Big Things, she co-founded Fission Strategy and Attentive.ly. Attentive.ly is a tech startup specializing in influencer marketing technology and was acquired in 2018, making it the first tech startup with a black female founder on board in history to be acquired by a NASDAQ-traded company.
In 2019, Cheryl released her book, Mechanical Bull, which details her history as a non-traditional startup founder. Cheryl is also part of the leadership at The Impact Seat, an organization focused on democratizing access to capital in America and around the world.
She received her B.A. from Yale University and has an International Executive M.B.A. from Georgetown University.
![[Athlete Entrepreneur Series] Poise: What it Takes to Lead and Win with Executive Coach and Super Bowl Champion, Bennie Fowler](https://www.inspiredinsider.com/wp-content/uploads/2021/07/Bennie-Fowler.jpg)
[Athlete Entrepreneur Series] Poise: What it Takes to Lead and Win with Executive Coach and Super Bowl Champion, Bennie Fowler
Bennie Fowler is a current NFL veteran of eight years, Super Bowl champion, executive coach, and best-selling author of Silver Spoon: The Imperfect Guide to Success.
Bennie began his career as an undrafted free agent signed by the Denver Broncos after graduating from Michigan State University. He then won the Super Bowl 50 with the Denver Broncos. People may most notably remember him for hauling in the final pass of Hall of Famer Peyton Manning from that game.
At Michigan State, he was a member of the 2014 100th Rose Bowl Championship Team, ending a twenty-six-year Big Ten and Rose Bowl appearance drought for the Spartans. As such, Bennie has the award of having played in — and won — both the 100th Rose Bowl and 50th Super Bowl. He has played with Eli Manning, Peyton Manning, Drew Brees, and Tom Brady. Bennie currently plays for the San Francisco 49’ers.
[Podcast Series] How to Name Your Podcast – Podcast Naming Do’s and Don’ts
Dr. Jeremy Weisz is the Co-founder of Rise25. He has been involved in podcasting for 11 years and was a Senior Producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders.
John Corcoran is also the Co-founder of Rise25. He is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran a boutique law firm in the San Francisco Bay Area catering to entrepreneurs.
The Five Daily Practices Guaranteed to Change Your Life with David Meltzer of Sports 1 Marketing
David Meltzer is the Co-founder of Sports 1 Marketing with Hall of Fame Quarterback Warren Moon. David formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire.
In his early 20s, David quickly rose in the business world, becoming a millionaire. In his 30s as a multimillionaire, a chain of events caused a rapid downward spiral that ended in bankruptcy. He has since emerged to even more rewarding heights.
He is now an international best-selling author and the executive producer of Elevator Pitch and Bloomberg TV and Amazon Prime television series 2 Minute Drill. Some of David’s books include Game Time Decision Making, Connected to Goodness, and Compassionate Capitalism. David is also the host of The Playbook podcast, where he has had guests from Dan Akroyd to Ray Lewis and many more.
The Audacity of an Entrepreneur to Grow Up Poor, Become Rich, Lose Everything, and Climb Back Up with Scribe Media’s President and CEO, JeVon McCormick
JeVon “JT” McCormick was born the mixed-race son of a drug-dealing pimp father and an orphaned, single mother on welfare. He was raised in the slums of Dayton, Ohio, suffered incredible abuse and racism, and had multiple stints in the juvenile justice system. He barely graduated high school and has no college degree.
He started scrubbing toilets, hustled, and worked his way into the banking and mortgage industry. He did really well… until the mortgage industry fell apart, and he lost his job — and all of his money. He had to borrow from his friends to make rent.
JeVon springboarded to even bigger heights. He made millions in the stock market and eventually became President of two multimillion-dollar companies.
Now, JeVon is the President and CEO of Scribe Media. This publishing company helps people write, publish, and market their books. They have worked with over 1,900 authors, including David Goggins, who has sold over two million copies of his book, Can’t Hurt Me.
JeVon is the author of the book I Got There: How a Mixed-Race Kid Overcame Racism, Poverty, and Abuse to Arrive at the American Dream. He lives in Austin, Texas, with his wife, Megan, and their four children.
![[Israel Business Series] 2 Big Mistakes When Buying or Selling a Company with Yadin Shemmer, Founder and CEO of Intrinsic](https://www.inspiredinsider.com/wp-content/uploads/2021/07/Yadin-Shemmer.jpg)
[Israel Business Series] 2 Big Mistakes When Buying or Selling a Company with Yadin Shemmer, Founder and CEO of Intrinsic
Yadin Shemmer is the Founder and CEO of Intrinsic, an acquirer and accelerator of Amazon-focused health and wellness brands. Before founding Intrinsic, Yadin spent 15 years building and running consumer health businesses, including Mango Health, which sold to TrialCard in 2019. He also ran the consumer business at Everyday Health, which sold to Ziff Davis in 2016 for $467 million and Better2Know. Yadin had started his career in finance as both an M&A advisor and later as an investor.
From Chalkboard to Digital with Craig Hagopian of Chalk Digital
Craig Hagopian is the Founder and CEO of Chalk Digital. He has more than 30 years of technology sales and consumer service marketing experience. Craig started Chalk Digital in 2013 to democratize mobile advertising by pioneering self-serve instant mobile advertising solutions.
The Chalk platform powers advertising solutions that can launch a campaign anywhere globally in less than 5 minutes (from start to finish) for national brands and local businesses by automating local display, video, and connected TV advertising.
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