Dr. Jeremy Weisz is the Co-founder of Rise25. He has been involved in podcasting for 11 years and was a Senior Producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders.
Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more.
In addition to running Rise25, Dr. Weisz owns a nutritional supplement business and continues to run his own chiropractic and massage facility, Chiropractical Solutions & Massage.
John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs.
John has been the host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo.
John is also the Co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service
Here’s a glimpse of what you’ll learn:
- Dr. Jeremy Weisz and John Corcoran talk about the top reasons why B2B podcasts fail
- Featuring the wrong type of people is bad for your show
- Your effort is not good enough — and what to do about it
- Are sponsorships that important?
- You don’t need complexity to succeed, but you may need a team
- Too shy to ask for introductions?
- How to make it easy for guests to experience your work
- Why great content is not enough
- Focus on the right metrics
In this episode…
Podcasting promises great ROI, but unfortunately, we have seen good ones come and go for many different reasons. The top reasons podcasts fail are the lack of ROI and spending so much time and energy on the wrong things. But if you’re facing these challenges, you don’t have to quit podcasting.
Interestingly, it is easier to get ROI from podcasting than you think. It has little to do with subscriber and download numbers, seeking sponsorships, going overboard to purchase gadgets, and releasing squeaky clean audio. Do you want to learn how to build a podcast the right way?
Listen to this episode of the Inspired Insider show with Dr. Jeremy Weisz featuring John Corcoran, Co-founders of Rise25. They discuss the top 10 reasons B2B podcasts fail, why they struggle to get ROI, and what to do differently to succeed.
Resources Mentioned in this episode
- Smart Business Revolution
- Dr. Jeremy Weisz on LinkedIn
- John Corcoran on LinkedIn
- Predictable Podcast Profits course
- “How to Create Great Content in a Podcast with John Corcoran and Jeremy Weisz of Rise25” on the Inspired Insider Podcast
- “5 Types of Content You Should Be Creating Now (But Probably Aren’t)” on the Smart Business Revolution Podcast
Sponsor for this episode
At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.
We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.
When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.
The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.
We make distribution easy.
We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.
Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.
The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.
Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.
Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.
Insider Stories from Top Leaders & Entrepreneurs…
John Corcoran 0:22
Hey welcome everyone. John Corcoran here. I’m the host of the Smart Business Revolution Podcast. And every week I get to talk to smart CEOs, founders, entrepreneurs, all kinds of interesting companies ranging from Netflix, Activision Blizzard, Lendingtree, Open Table X software, and many more. I’m also the co founder of Rise25, where he helped Connect me to meet business owners, their ideal prospects with Dr. Jeremy Weisz. Dr. Weisz, tell us about your show that you’ve been hosting for, what 12 years now?
Jeremy Weisz 0:49
Yeah, this will also be on InspiredInsider.com where I’ve had some cold gas like you have and you know, Atari P90x, RxBar, and maybe just products and people and companies I admire
John Corcoran 1:03
constantly getting interesting. New gas, you always get some great ones. So I’m excited to talk about this. In this episode, we’re going to talk about 10 reasons that podcasts fail. You know, we both been doing podcasts for 11 12 years now seeing a lot of good ones come and go unfortunately. And so these are the most common reasons that we’ve identified for podcasts and podcasters to give up on actually doing that podcast. But first before we get into that this episode is brought to you by rise point five, where we help b2b businesses get clients ROI, strategic partnerships, referrals using done for you podcast and content marketing. And if you’ve ever been curious about starting a podcast, shoot us an email [email protected] or visit our website support, or visit our website Rise25media.com and happy to help you out. Alright, so Jeremy, let’s hop into this. So we’ve identified at least 10 different reasons, there’s many more, but we’ve narrowed it down to 10. And let’s start front and center with one of the most basic of all so many people, I think they don’t even realize this until you really dig under the hood a little bit. But it’s about not getting ROI not getting return for your efforts, not getting some kind of results for all the hard work that you’re putting in. We see it all the time is one, it’s the probably the number one reason that people stop doing it.
Jeremy Weisz 2:29
I think all these will fall into two categories, which is not getting proper ROI, or any ROI and spending too much time. And energy. Okay, in this one. The top one is not getting ROI. There’s a lot of reasons why people don’t get ROI.
John Corcoran 2:48
Yeah, it can be a long list, the wrong strategy, haven’t thought through that strategy, not implementing the strategy in the right way. All those different things. So but that’s just an overarching one not getting the right not getting any sort of ROI. And how many times have you talked to someone who’s been doing a podcast for a year, two years? And they’re frustrated? Because they’re saying like, I haven’t gotten anything for this?