Chris Clark is the Founder and Managing Partner at Digital Ignite. Digital Ignite is a full-service digital agency using data science to improve advertising, media, and marketing decisions.

Chris focuses on generating attributable results through the latest technologies. He entered the fast-paced AI industry in 2012 and has embraced helping clients and partners find success in the world of digital marketing. He thrives on the challenges occurring in media delivery and the ever-changing shift in content consumption.


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Here’s a glimpse of what you’ll learn:

  • Chris Clark talks about how he is helping the RiverDogs boost ticket sales and the story of the bouncy ball
  • How Chris uses data to set up and track campaign performance
  • Creative promotions Chris helped create
  • How Chris helped a timeshare company
  • The types of businesses that can work with Digital Ignite
  • Chris talks about their journey to making the Inc 5000

In this episode…

Media buying is almost a democratic space where anyone can participate and succeed, but few know how to deliver results. The difference-maker is data. Not just any data but data used transparently to place marketing campaigns in front of the target audience.

Chris Clark of Digital Ignite knows all too well about data transparency, and it is at the core of their business which recently made the Inc 5000 list. So, what type of data do you need for media buying? How has Chris used data for campaigns to help clients such as RiverDogs and Gigpro?

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Chris Clark, Founder and Managing Partner at Digital Ignite. They talk about Chris’ agency’s journey to grossing $10 million in revenue, how they use data for media buying, attaining the Inc 5000 list, and lots more.

Resources Mentioned in this episode

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Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90xAtariEinstein BagelsMattelRx BarsYPOEOLending TreeFreshdesk, and many more.

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Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.

 

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Episode Transcript

Jeremy Weisz 0:19

Dr. Jeremy Weisz here, Founder of InspiredInsider.com where I talk with inspirational entrepreneurs and leaders. And before I introduce today’s guest, Chris Clark of Digital Ignite Chris, I always like to mention past episodes people should check out you know, I’ve had some really interesting guests over the past over decade, you know, the Founder of RxBar is P90x, but what I love is the companies people have never heard of, they’re doing really cool things and cool niches, and especially in the agency world. So I had, you know, Wes Matthews on the podcast, who talked about selling his agency with the help of Todd Taskey. And, and how he navigated that it was really interesting, he built this company, I think, up to over $5 million $6 million and sold it and, but he sold it and he stayed on, which I thought was interesting. He didn’t sell it in like return Island he stayed on. And because he loves what he does, and just kept doing what he normally does, except without all the data management infrastructure with the new company. So that was great. Jon Morris talked about growing his agency from you know, to 250 people before he sold it. John Doherty of Credo talks about helping agencies avoid bad hiring. So check out those many, many more on InspiredInsider.com, and this episode is brought to you by Rise25 at Rise25 we help businesses give to and connect to their dream 100 relationships by helping them run their podcast. And you know, for me, Chris, you’ve known me a little bit. The number one thing in my life is relationships. I’m always looking at ways to give to my relationships. And I found no better way over the past decade to do that by having a podcast profiling the people and the companies I love I admire I want to learn more from personally on my audience learn more from and it’s amazing. You know me, you know, I’m going to South Carolina in a couple months. I met Chris Chris is in South Carolina. He’s already given me some recommendations. So you just you will break bread with people at some point, you know, so I love it. I’ve had best friends come from the podcast where we go on vacations together. So you just never know all the great benefits of having it. So if you’ve thought about it, you can go to Rise25.com email us. We’ve been doing it like I said for over 10 years. Happy to answer any questions you have. I’m excited about today’s guest Chris Clark, he is CMO and Managing Partner Digital Ignite, you can check it out at Digital-Ignite.com. They’re an advertising agency, not just any advertising agency. You know, Chris and I were talking before we record and they are really powered by data. And they do things differently. So we’ll talk about what that looks like. And they’re based in Charleston, South Carolina. They’ve helped clients ranging from grocery stores, frozen pizza brands, vacuum cleaner brands, kitchenware, even minor league baseball team, so it spans the gamut so thank you, Chris, for joining me.

Chris Clark 3:11

Hey, thank you so much, Jeremy. Wow, yeah. So it’s exciting to be chatting I know we’ve you know, talked briefly over the last you know, Mike, I’m excited for you to get down to Charleston. It’s scorching hot here right now. So if if any of the listeners have been to Charleston between July and August it’s it’s unbearable, but we do live in fantasy land. It’s it’s an amazing place. Plenty of beaches, plenty of amazing food drinks and all of that. So excited to get you down here so we can you know, at least I know you’ve got it planned out. I know you said your wife’s kind of got it all sketched out. But I’ll definitely give you some good spots and some barbecue some good late nights and dive bars if you like it and I know we briefly spoke on baseball so hopefully the riverdogs are in town while you’re here to get you over there.

Jeremy Weisz 4:01

Let’s start with the Riverdogs

Chris Clark 4:02

Yeah

Jeremy Weisz 4:02

I would love to go to a minor league my dream growing up when I was younger was to be a catcher for the cubs. And then it turned into a chiropractor for the Cubs then turned into just hitting back to batting practice on Wrigley Field but the Riverdogs

Chris Clark 4:17

Yeah