Search Interviews:

Kevin Miller is the Co-founder and CEO of GR0, an agency that helps scale DTC (Direct-to-Consumer) brands. They’ve helped companies like Legends Boxing, Adquick, MuteSix, and many more. He is adept at SEO and has helped companies like Ritual build their SEO engine to reach the #1 Google ranking for the chosen keyword.

Before founding GR0, Kevin was a Digital Marketing Account Executive at Google, where he learned growth marketing frameworks to help DTC companies scale using organic search. He later returned to the startup world and became the Director of Growth and Digital Marketing at Spire and Director of Growth at Open Listings, before it sold to Opendoor.

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Here’s a glimpse of what you’ll learn:

  • Some lessons from Kevin Miller’s time at Google that’s shaped his company’s culture
  • How Kevin keeps a pool of skilled, culture-fit workers
  • Why Kevin left the perks at Google to launch into an uncertain entrepreneurial journey
  • Entrepreneurial lessons Kevin learned from his dad, who is the founder of Budget Rent a Car
  • Leadership lessons from Kevin’s experience with startup CEOs
  • How Kevin makes the GR0 staff happy
  • What does the GR0 hiring process look like, and how do they serve clients?
  • What AA can teach you about business
  • How Kevin helped clients get great SERP rankings
  • Managing SEO results expectations

In this episode…

What does agency success look like? An SEO agency, for example, finds success in taking your client’s traffic from 15,000 a month to 400,000 and ranking them for buyer intent keywords. The key point to remember is that it’s not the size of your company, but the results you deliver to clients that will keep you in business for a long time.

But how do you ensure your agency continues to deliver outstanding results? Kevin Miller of the SEO agency GR0 says that it’s about your people and the culture that backs them. You want to become the expert for your clients. But the problem is how do you hire and keep a team of experts?

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Kevin Miller, CEO of GR0. They discuss Kevin’s journey into the agency world and the lessons he’s learned, how he hires and keeps experts on his team, the results he’s helped clients achieve, and more inspiring stories. Stay tuned.

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Episode Transcript

Jeremy Weisz 0:19

Dr. Jeremy Weisz here Founder of I talk with inspirational entrepreneurs leaders. And before I introduce Kevin Miller of GR0, I like to mention Kevin a few past episodes people should check out and you know, Kevin helps a lot of D2C brands actually. And so I was like, well, D2C brands have been interesting guests. And so I, had the founder of RxBar, and this was pre selling to Kellogg. And he talked about the journey of making the bars first bars in his kitchen, and then obviously growing and he sold to Kellogg I think for, you know what, I don’t know if it’s verified or not, but it was online. So everything online is true, right? And so it was like over $600 million. And the Founder of Quest Nutrition, yes, bar, I like bars, like Truth Bar. So like, I like interviewing the same people. And the companies I admire is like, Oh, this trip was delicious. It’s got probiotics, I’m another founder on and I just love having, so people can check out that and many, many more on, and this episode is brought to you by Rise25 Rise25 we help businesses give to and connect to their dream 100 relationships and partnerships. And we do that by helping you run your podcasts. You know, for me, Kevin, the number one thing in my life is relationships, I’m always looking at a way to give to my best relationships. And one of those ways over the past over a decade, I have found to have the people and companies I admire on to profile them and shout to the rooftops, what they do and to tell other people what they do. And then when I’m going to introduce you know, I probably make five to 30 introductions a day. Now I have an episode to go, Hey, you should meet Kevin and by the way, I interviewed him, you should check out what their company does. And I have an episode that can point people to that. So if you are out there, and you’ve thought about podcasting, I think you should if you have a business, I believe you should have a podcast period. If you have questions, we’re here for you. You’re going to email us you can email go to the contact page, and we are quick to respond. And we’ll try and answer anything that you have or want. So without further ado, Kevin Miller is Co-founder of GR0. And by the way, it’s cool. I love your domain Kevin because he is not your typical And a three letter number domain is hard to come by. So you may have to tell the story of getting that but it’s grow They help scale D to C and technology companies with growth marketing frameworks. He learned these frameworks working at Google and a lot of other startups and they have helped companies like Legends Boxing, Mutesix, Pumping Care, Adquick, you know, Advantage Rentacar. There’s so many out there. But Kevin, thanks for joining me.

Kevin Miller 3:09

Thanks for having me. I’m super excited to be here. I’ve heard the other podcast so I’m, I’m in good company,

Jeremy Weisz 3:15

you are in good company. And I want to talk a little bit more about what you do at GR0. But I want to start with, you know, that we are talking about what’s Top of Mind and for your company, it’s always Top of Mind is hiring people, and just serving the good people that you have. And you learn some of these things, you know, keeping people happy, not just today, but for the long haul. And you’ve worked for some companies that really do care about culture, and they put steps in place, and you’ve learned from those companies. So I wanted to start the conversation there of what were some of the things we can start with Google that you learned at Google that you now do with with GR0?

Kevin Miller 3:55

Yeah, that’s a great question that, you know, I spent two years at Google early on in my career, I worked at a startup right out of college. And after that ended, I went to Google, I was fortunate to have that experience. Number one is training. Google trains people for you know, longer and more thoroughly than I’ve had at any other company. Now, of course, they have the luxury to do that, because they’re so profitable, they don’t need you to go straight to work for them. But, um, but that was amazing. I saw the value and being able to it gives the new employees confidence that they can do their job. Saturday,

Jeremy Weisz 4:27

how did they train you? What was effective,

Kevin Miller 4:30

um, a lot of interactive training and working with real live customers that didn’t spend a lot of money with Google on the ad platform, but still, you know, needed attention. And we, you know, we had a lot of leniency with those people. So someone a coffee shop would spend, you know, $10 a day and I would talk to the coffee shop owner, and I would understand their business needs. And I would figure out, you know, what campaign would work for, you know, getting more people to call their phone, which is where they got a lot of business and so it taught me really shipbuilding, it taught me how to be responsible on time, think about what the customer is at is asking and listen to them, and then recommend a campaign that would meet their needs. So there was a combination of that as well as their own training program. So like getting certified in Google Analytics getting certified in their AdWords course, I’m just being fully immersed in shadow and cause of other people. So I would be able to silently listen in to calls that had happened with much larger brands, Lyft, Uber, you know, Walmart, um, and that was, I learned a lot through osmosis that way. And so that’s what we do at GR0 actually, is we have our new team members listen in for you know, two months at a time when they get started. And we have our own proprietary training programs now, as well as publicly available training programs that we use, and we just couple The both of those together.