How Targeting Niche Markets Leads to Sustained Success with Jason Miles Founder of Pixie Faire

How Targeting Niche Markets Leads to Sustained Success with Jason Miles Founder of Pixie Faire

Jason Miles is the founder of Pixie Faire. He started a family business with his wife at the time called Liberty Jane at their kitchen table in 2008. In 2013 they launched Pixie Faire, which has become the world’s largest online marketplace in their niche. The site averages 50-60 thousand transactions a month and they have had over 2million of their patterns downloaded. People describe Jason’s wife, Cinnamon Miles as “the Vera Wang of the 18-inch crowd.” In 2014 Jason retired from a 20-year career in non-profit management to work on the business full-time. They also started Sew Powerful a non-profit organization focused on creating purposeful products at a sewing cooperative in Zambia. Jason has several bestselling books published by McGraw-Hill on social media, “Instagram Power”, “Youtube Marketing Power”, “Pinterest Power.” He is also one of the most popular ecommerce instructors on Udemy.

Click to Watch – Learn about targeting niche markets!

Developing Products that Improve Your Quality of Life with Dr. Steve Sudell Creator of The Neck Hammock

Developing Products that Improve Your Quality of Life with Dr. Steve Sudell Creator of The Neck Hammock

Dr. Steve Sudell is the creator of the Neck Hammock. The Neck Hammock is a simple, portable, FDA-approved medical device that attaches to any door, rail, or pole and helps with neck pain relief in ten minutes or less. Dr. Sudell and his team have achieved significant success on both Kickstarter and Indiegogo raising over $1.6 million and selling over 30,000 units in a short period of time. In fact, The Neck Hammock was ranked in the top 1% of all crowdfunding campaigns worldwide.

Click to Watch – Learn about improving your quality of life!

How to Leverage Your Expertise with Travis Rosser Co-Founder of Kajabi

How to Leverage Your Expertise with Travis Rosser Co-Founder of Kajabi

Travis Rosser is the co-founder of Kajabi and has sold his stake in the company. Travis worked in the software space in corporate America for over ten years. After he realized he wasn’t cut out for the cubical world, he looked for another opportunity and discovered the education tech space. He started developing at night (while working a full-time job). They launched the beta in early 2010. To date over 10,000 customers have used the Kajabi software. They went from bootstrapped to making multiple millions each year. Travis is also the author of the book, “You INC. : The step by step guide for finding a business within you.”

Click to Watch – Learn about leveraging your expertise!

Why it’s Important to Know Your Strengths with Nate Lind Founder of Adsum

Why it’s Important to Know Your Strengths with Nate Lind Founder of Adsum

Nate Lind is the founder of Adsum, the Legends mastermind group, and a multi-million dollar ecommerce company selling hair care products for women and men. He has had a fascinating journey going from canning pack house to his education at the art institute to a junior programmer to selling and buying 50 million dollars of real estate to consultant for fortune 500 banks to multimillion dollar ecommerce company to Adsum.

Click to Watch – Find out why you need to know your strengths!

How to Restore Your Gut Health with Rusty Jones and Tom Bushkie Founders of Hello Water

How to Restore Your Gut Health with Rusty Jones and Tom Bushkie Founders of Hello Water

Rusty Jones and Tom Bushkie are the founders of Hello Water. Hellowater is fiber infused with zero grams of sugar and five grams fiber to help with a healthy lifestyle. Hellowater is also a fresh delivery system for fiber with exciting flavors such as Dance, which is their orange mango version. You can find Hellowater at Target, Jewel Osco, Woodmans, on Amazon and many more retailers across the country.

Click to Watch – Find out how to restore your gut health!

What it Takes to Build Your Tribe with Ryan Lee Founder of REWIND

What it Takes to Build Your Tribe with Ryan Lee Founder of REWIND

Ryan Lee is the founder of REWIND and the Superfood bar. The company can be found on rewindtoday.com – Ryan has over twenty-two years in the health and fitness industry (Master’s Degree in Exercise Physiology, Created the world’s fastest workout video, ect). Anyone who follows Ryan knows he is obsessed with living a good and healthy life with his wife and four kids at the forefront.

Click to Watch – Learn how to build your tribe!

[Veteran Entrepreneur Series] Why Persistence Pays Off with Mike McKim Co-Founder of Cuvee Coffee

[Veteran Entrepreneur Series] Why Persistence Pays Off with Mike McKim Co-Founder of Cuvee Coffee

Mike McKim is the co-founder of Cuvee Coffee Roasting Company. Cuvee Coffee Roasting Company has been providing independent coffee houses and coffee enthusiasts with sustainable artisan blends, single origin, and estate coffees since 1998. Mike is also a board chairman at the non-profit, Operation Supply Drop that supports today’s active duty military and their families. Cuvee Coffee is a nationally recognized specialty coffee roaster with its roots firmly established in Texas. Cuvee Coffee and cold brew can be found at their website, Whole Foods, Heb, Central Market, Target, and soon to be limited Safeways.

Click to Watch – Find out why persistence pays off!

Exploring an Ecommerce Success Story with Dan Meadors Co-Founder of The Wholesale Formula

Exploring an Ecommerce Success Story with Dan Meadors Co-Founder of The Wholesale Formula

Dan Meadors is a co-founder of The Wholesale Formula with Eric Lambert. They began selling on Amazon as a hobby with an original investment of only $600. They worked nights and weekends buying products on clearance at local retail stores and selling them on Amazon for a profit. It only took a few months before they saw the potential to turn this hobby into a business as they both left their day jobs to sell on Amazon full-time. Since then they have been able to generate over $20,000,000 in sales on Amazon. Dan and Eric have developed their own unique system to take advantage of wholesale opportunities called The Wholesale Formula.

Click to Watch – Hear about an Ecommerce Success Story!

Helping People Kick Sugar Once and For All with Tara Bosch Founder of SmartSweets

Helping People Kick Sugar Once and For All with Tara Bosch Founder of SmartSweets

Tara Bosch is the founder of SmartSweets, her mission is to help you kick sugar! She started SmartSweets after forming an unhealthy relationship with food and seeing the negative effects sugar has on our health. After spending months recipe testing in her kitchen with a gummy bear mold from Amazon, Tara created a healthy gummy bear. Tara and her team were able to raise 3.6 million dollars to get their business off the ground. Today, you can find SmartSweets in over 10,000 stores like Whole Foods, Target, GNC and many online channels.

Click to Watch – Learn about kicking sugar from your diet!

Why We Need More Transparency in Business with Courtney Nichols Gould Founder of SmartyPants Vitamins

Why We Need More Transparency in Business with Courtney Nichols Gould Founder of SmartyPants Vitamins

Courtney Nichols Gould is the CEO of SmartyPants Vitamins. SmartyPants Vitamins have a  gummy obsession which started because they believed that the very best vitamins are an all in one combination of different nutrients that would save money, time and peace of mind for customers. Their products can be found on Amazon, in Whole Foods, Kroger, Target, Costco and many more locations all over the US. Their bottle is the one with the cute owl winking at you. For every bottle sold they make a 1 for 1 grant to Vitamin Angels to provide children in need with nutrients and they have made over 6.2 million nutrient grants to date. Click to Watch – Learn about the value of transparency!

Designing a Natural Recovery Drink from Scratch with Dave Colina Co-Founder of O2

Designing a Natural Recovery Drink from Scratch with Dave Colina Co-Founder of O2

Dave Colina is the co-founder of O2 which started in Columbus, OH in 2014. O2 Oxygenated Natural Recovery drink was created by a CrossFit trainer and a medical doctor who were sick of unhealthy sports and energy drinks. It has electrolytes, natural caffeine, and added oxygen to help your body process toxins faster. They’ve gone from slinging O2 out of the back of a Prius to becoming a top seller at hundreds of CrossFit gyms and Whole Foods stores in Ohio, Kentucky, Pennsylvania, DC and Maryland as well as Krogers.

Click to Watch – Learn about creating a natural recovery drink!

Eliminating Waste, One Phone Case at a Time with Matthew Bertulli Co-Founder of Demac Media

Eliminating Waste, One Phone Case at a Time with Matthew Bertulli Co-Founder of Demac Media

Matthew Bertulli is the co-founder of Demac Media and Pela Case. Pela Case is the world’s first compostable phone case. This helps cut down on the billion cases produced each year that will probably end up in the ocean. Demac Media is an award-winning ecommerce products and services company based out of Toronto, Ontario. They are one of the largest Magento Gold partners in Canada and one of the top Magento partners globally and a Shopify partner as well. Their 90 person staff provides ecommerce platform technology and managed services to retailers, manufacturers, and wholesale distributors selling direct to consumer or business to business.

Click to Watch – Learn about eliminating waste!

Why its Smart to Lead with Transparency with Nathan Resnick Founder of Sourcify

Why its Smart to Lead with Transparency with Nathan Resnick Founder of Sourcify

Nathan Resnick is a sourcing pro and the founder of Sourcify. He has built multiple ecommerce companies, 7-figure Kickstarter projects, and speaks fluent Mandarin. Sourcify is the fastest growing sourcing platform backed by Y Combinator that helps hundreds of companies manufacture products around the world. Nathan even managed to get a cease and desist from Connor McGregor, yes, the UFC competitor.

Click to Watch – Learn about the value of transparency!

Keeping People Safe from their Electronic Devices with Cary Subel & Alaey Kumar Co-Founders of SafeSleeve

Keeping People Safe from their Electronic Devices with Cary Subel & Alaey Kumar Co-Founders of SafeSleeve

Co-founders of SafeSleeve, Cary Subel and Alaey Kumar are both industrial engineers from Cal Poly. SafeSleeve is a manufacturer of radiation blocking laptop and phone cases and accessories. Their distribution includes major retailers in the U.S, on Amazon, walmart.com, jet.com along with SafeSleeve’s website and distributors in Europe, Australia, and Singapore. What started with a laptop and one cell phone (iPhone) case, has expanded into cases for nearly all mobile devices as the company boasts more than 100 products and is expanding to screen protectors and car mounts. SafeSleeve’s revenue more than doubled and sales are at about 3,000 units per month, up from 500 two years ago. SafeSleeve’s products have reached more than 40 countries, and they are looking to expand to the Middle East.

Click to Watch – Learn about protecting yourself from your electronics!

The Value of Social Media Engagement and Reinventing Your Brand with Habib Salo CEO of Young Nails

The Value of Social Media Engagement and Reinventing Your Brand with Habib Salo CEO of Young Nails

Habib Salo is the CEO of Young Nails. They have been serving the nail care industry for over 20 years. Habib and Greg (Habib’s older brother) run the business and their mom decided to start her own business at the age of 49. She had a passion for the nail industry and they did everything to support her. Greg, the older brother, became a licensed nail technician after switching gears from firefighter training. Habib took a detour from medical school and a life in music. Young Nails Inc., is a professional nail care manufacturing company exporting to over 40 countries worldwide and distributing domestically to over 3000 stores.

Click to Watch – Learn about Reinventing Your Brand!

Developing Sustainable Solutions from Beer Waste with Dan Kurzrock Co-Founder of ReGrained

Developing Sustainable Solutions from Beer Waste with Dan Kurzrock Co-Founder of ReGrained

Dan Kurzrock is the Co-Founder of ReGrained. ReGrained leverages technology and culinary science to transform beer waste into food. They call this edible upcycling. I was surprised to learn that only about 10% of the ingredients used to brew beer end up in your glass. ReGrained takes the spent grain waste from local brewery partners and they build recipes around it with other locally sourced ingredients to craft delicious, healthy, and inherently sustainable foods.   

Click to Watch – Hear all about sustainable solutions!

[Chicago Business Series] Developing a Vegan Gelato That Tastes Great with Kailey Donewald Co-Founder of Sacred Serve

[Chicago Business Series] Developing a Vegan Gelato That Tastes Great with Kailey Donewald Co-Founder of Sacred Serve

Kailey Donewald is the co-founder of Sacred Serve, a Chicago-based company innovating ice cream that is fully organic, raw vegan gelato made from whole coconuts. All flavors are dairy-free, vegan, and paleo and strictly free of gluten, dairy, corn, soy, GMOs, stabilizers, fillers and preservatives. They are challenging the conventional route of pint-sized packaging with their super unique looking 10oz containers. They have 40 locations across Chicago.

Click to Watch – Hear about making vegan gelato!

Breaking the Glass Ceiling & Paving the Way for Women Entrepreneurs with Dame Stephanie Shirley Founder of The Shirley Foundation

Breaking the Glass Ceiling & Paving the Way for Women Entrepreneurs with Dame Stephanie Shirley Founder of The Shirley Foundation

Dame Stephanie Shirley was known to business contacts as Steve because in a male-dominated business world she would sign letters with her pen name. She has an amazing book called, “Let It Go” where she documents her life and starts with her experience as an unaccompanied child refugee at age 5 where her parents wanted to protect her from perishing in the Holocaust. Her early experience of the ‘glass ceiling’ at work because of gender discrimination encouraged her to set up her own business which, she did in 1962 with only 6 pounds. Dame created one of UK’s first software startups. She forged the path for not only women but the whole computing industry. While planning to start a family, Dame hit on the idea of offering part-time employment to professional women with dependants. Essentially, she had pioneered freelance driven business and wanted it to be woman-owned. The IT business prospered with a lot of hard work and, in 1996 the company was floated on the London Stock Exchange earning hundreds of millions of pounds and had employed 8,500 people. This wealth has enabled her to devote her time and resources to giving something back to society, Dame ranks among the world’s leading philanthropists. In 2013, she appeared on BBC Radio and discussed why she had given away more than £67 million of her personal wealth to different projects. She has supported strategic projects in the fields of autism (her son, Giles was autistic) and IT. Her focus on autism is done via The Shirley Foundation. They facilitate scientific research aimed to understand what Autism is as opposed to what it looks like.

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Here’s a glimpse of what you’ll learn:

  • [3:00] Jeremy introduces his guest, Dame Stephanie Shirley.
  • [6:30] Dame Stephanie opens up about her parents sending her on the Kindertransport.
  • [17:15] What is Holocaust guilt? How has it impacted Dame Stephanie?
  • [19:30] How Dame Stephanie got into business ownership and why IT.
  • [24:50] What did the early years of computer coding look like?
  • [27:00] Enduring challenging times and how Derek supported her through it all.
  • [30:50] How fixed prices helped the business grow.
  • [34:00] Why co-ownership was so important to Dame Stephanie.
  • [36:00] What were some of the largest projects Dame Stephanie & her team worked on?
  • [39:00] The challenges of growing the team and building a solid staff.
  • [41:15] What led Dame Stephanie to bring on a CEO?
  • [43:40] Dame Stephanie talks about caring for her son, Giles.
  • [47:45] What is the Shirley Foundation?
  • [50:10] How has the field of autism research advanced over the years?
  • [53:30] AI is the future.
  • [55:00] Why we should embrace the perspective of autistic individuals.
  • [58:40] Dame Stephanie’s high point in her career.

In this episode…

Imagine what it would be like to have door after door of opportunity closed in your face? Would you be able to preserve and find a way to succeed or would it discourage you beyond hope? On this episode of Inspired Insider, you’ll hear from the renowned philanthropist and entertainer, Dame Stephanie Shirley. In her conversation with Jeremy, Dame Stephanie opens up about her early life as a child refugee, how she got started in the IT sector, what led her to start her own business, challenges she has faced along the way, and much more! Don’t miss a minute of this powerful and intriguing episode featuring Dame Stephanie!How have you responded to adversity and challenges in your life? Have they made you stronger or do they continue to inflict pain? Do you find yourself somehow walking the line between both? Dame Stephanie looks back to her early childhood as a refugee fleeing Germany during World War Two as a source of both pain and strength. The memory is understandably painful as it is tragic, having to say goodbye to her parents and embark on a new life in England, the event has caused Dame Stephanie to live with survivors guilt for most of her life. In spite of all this pain, she also finds a way to draw strength. She views her life as a gift and one she is not willing to waste! The resilience and perseverance that pushed Dame Stephanie forward from her painful childhood years also fueled her rise as an entrepreneur. Getting told to sit out of certain conversations and areas of influence due to her sex did not sit right with Dame Stephanie, she was determined to forge her own way forward. With the support and encouragement of her husband, Derek, Dame Stephanie went on to start her own organization in 1962 offering part-time employment to professional women with dependants. It’s amazing to hear from someone who was so driven and passionate about paving the way forward, not only for herself but for others as well.Let’s face it, no one is a powerhouse of success unto themselves. Often behind every wealthy and efficient leader is a team of men and women who keep the organization running. What steps have you taken to build a solid team around you? Dame Stephanie knew that she couldn’t succeed all on her own, she would need to choose the right people to bring on her team and keep the business headed in an upward direction. Though she had some significant struggles with some close individuals leaving her organization, she was able to bounce back. Dame Stephanie also came to the point in her career where she stepped out and placed her trust and the direction of her organization in the hands of a CEO!As you’ve progressed through your career, have you considered how you can give back to those who are less fortunate than you? In what ways can you leverage your success to give back? For Dame Stephanie, the impulse to give back came from two sources, her career in IT and her son Giles. As a successful businesswoman, Dame Stephanie utilized her authority to empower the women in her organization through her co-ownership strategy. Then she went to work pouring her time and resources into advocacy and research work in the field of autism to help individuals like her son, Giles. What can you learn from Dame Stephanie’s story?

Resources Mentioned on this episode

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We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.

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Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.

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