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Steve O’Dell and Robbie Page are the co-founders of Tenzo Tea. They run a matcha tea company based in Santa Monica, CA. Tenzo Matcha Green Tea is grown in Kagoshima, Japan. Their products can be found at various coffee shops and smoothie facilities all over California and online at and not on Amazon.


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Here’s a glimpse of what you’ll learn:

  • [1:33] Jeremy introduces his guests, Steve O’Dell and Robbie Page.
  • [2:45] How did Steve and Robbie meet? What were there future plans in college?
  • [9:30] Steve talks about some early business ventures.
  • [13:50] Where did the idea of Tenzo Tea come from?
  • [16:30] Steve opens up about dropping out of college and his study habits.
  • [21:10] Key leaders and thinkers entrepreneurs should study.
  • [24:50] Preparing for success.
  • [29:20] Recovering from mistakes.
  • [31:30] Discovering Matcha Tea and coming up with the idea of Tenzo Tea.
  • [37:00] Why did the guys decide not to sell their product on Amazon?
  • [38:30] How did the packaging process go?
  • [40:30] The value of connecting with customers directly and using wholesale.
  • [46:30] Making the transition from professional sports to the business world.
  • [50:00] How did the guys connect with Azriel Ratz?
  • [52:30] Closing the information gap about Matcha Tea.
  • [55:30] What are some common uses of Matcha Tea?
  • [57:00] What are the future plans of Tenzo Tea?
  • [59:20] Low points faced along the way.
  • [1:04:50] High points that came with business growth.

In this episode…

What does it take to perform at the highest level in sports and business? Do you need the right information and training? What role do your diet and your daily habits play in your chances for sustained success? On this episode of Inspired Insider, you’ll hear from high performing athletes and business leaders, Steve O’Dell and Robbie Page. In their conversation with Jeremy, Steve and Robbie open up about how they first met, what they learned from their time playing professional volleyball, how they came up with the idea to start Tenzo Tea, challenges they’ve faced along the way, and so much more! You don’t want to miss a minute of this engaging episode featuring Steve and Robbie!

Have you ever performed at the top of your field? What was that experience like? How did you get to that level of competition? For many business leaders, getting to the top is a frustrating and winding road, then there are those who make it look really easy. Steve and Robbie are accustomed to performing in high stakes situations. Both Steve and Robbie played volleyball in college at UCLA, competing at the highest levels. They’ve taken that same dedication and competition to their roles co-founding and leading, Tenzo Tea. What can you learn from Steve and Robbie’s story?

Do you have a system that sets you up for success? How has your system changed and evolved over the years in your career and personal life? Coming from a sports background, Steve and Robbie had ritual and routine built into their days from an early age. Now, instead of turning all that planning and preparation to get their body in shape, they are working on getting the competitive edge over their peers. While the guys will be the first to tell you that Tenzo Tea will help you start the day off right, they also do what they can to learn from other leaders, devouring books on leadership and innovation.

Did you know that fueling your body with the right ingredients is half the battle when it comes to maintaining high performance? It’s true! Too often the average person will get into a health kick and decide to start working out (which is great!) but they’ll fail to go, “All in” and change their diet. Steve and Robbie want to help men and women start the day off right by putting a clean and natural source of nutrients in the form of a hot cup of matcha green tea. At Tenzo Tea, they say that Matcha green tea is the healthiest drink on the planet, described as a fat-burner and cancer-fighter, Matcha dominates the rest of the world of tea.

One of the best ways to stand out from the rest of the competition in the business world is to build a robust and enthusiastic fan base. Its true, some products lend themselves to this business practice better than others, however, many companies are leaving money on the floor by taking a passive approach to customer engagement. Tenzo Tea is taking a much more direct and aggressive approach to cultivating and encouraging their fans to stay connected. They’ve gone so far as creating specialized subscription services, starter boxes, and even an informative blog! Steve and Robbie are really doing an amazing job connecting with their customer base in a meaningful way and the market is rewarding them for it!

Resources Mentioned on this episode

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