Alex Strathdee is the Founder of Advanced Amazon Ads, an agency that partners with best-selling authors to sell more copies and promote ideas that will change the world. He helps nonfiction authors who use their books to build their brand and generate leads.
At 21, Alex convinced 11 colleges to send his book to 40,000 students across the US — so it’s no surprise that he helps many authors get more visibility. Alex works from various countries around the world. A minimalist at heart, everything he owns fits into a backpack and duffel bag.
Here’s a glimpse of what you’ll learn:
- Alex Strathdee talks about his favorite books
- How Alex helped Ed Rush get visibility for his book
- The right way to set up a book funnel
- What goes into promoting a book on Amazon?
- Live case study: what authors are doing right and wrong with their Amazon listings
- Why should you get someone to write a foreword?
In this episode…
Have you ever wondered why some nonfiction books start to explode in sales over time compared to many others? We’ll let you in on a secret: it’s because they are recommendable books. The first step to creating a recommendable book is writing a good book.
Unfortunately, that’s easier said than done. Writing a good book is a more calculated process than people think. Additionally, to see great results, you have to clean up your Amazon listing page, avoid Amazon description mistakes, and set up a strategy to promote your book. Want to get the details?
Listen to this Inspired Insider Podcast episode with Dr. Jeremy Weisz featuring the Founder of Advanced Amazon Ads, Alex Strathdee. They discuss the tips and tricks for using your book as a marketing funnel, promoting it on Amazon, and common mistakes to avoid. Alex also shares his favorite books and digs into the details of successful book promotion.
Resources mentioned in this episode
- SYSTEMology: Create time, reduce errors and scale your profits with proven business systems by David Jenyns
- How to Win Friends and Influence People by Dale Carnegie
- The 21 Day Miracle: How To Change Anything in 3 Short Weeks by Ed Rush
- Write Useful Books: A modern approach to designing and refining recommendable nonfiction by Rob Fitzpatrick
- The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma by Bessel van der Kolk
- The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks
- Speed Reading: Learn to Read a 200+ Page Book in 1 Hour (Mental Performance) by Kam Knight
- The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd by Allan Dib
- “[Sweet Process Series] How to Make Your Business the Next McDonalds of Your Industry with Michael E. Gerber”
- “Negotiation Tactics From FBI Agent Christopher Voss, Founder of Black Swan Ltd”
- “How to Have Your Business Run Without You with Mike Michalowicz, Author Fix This Next”
- “How to Write and Market a Book — The Proven Path From Blank Page to 10,000 Copies Sold With Chandler Bolt, Founder and CEO of Self-Publishing School”
- “How to Set and Achieve Goals With Ian Garlic, Founder of Video Case Story”
- “[Top Black Business Leaders Series] Insource: How to Increase Efficiency with Existing Staff and Rapidly Onboard New Staff with Owen McGab Enaohwo of SweetProcess”
Sponsor for this episode
At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.
We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.
When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.
The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.
We make distribution easy.
We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.
Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.
The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.
Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.
Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.
Insider Stories from Top Leaders & Entrepreneurs…
Jeremy Weisz 0:19
Dr. Jeremy Weisz here Founder of Inspiredinsider.com where I talk with inspirational entrepreneurs and leaders today is no different. I have Alex here of Advanced Amazon Ads. I’m going to formally introduce Alex in a second. But Alex, I always like to point out other episodes, people should check out of the podcasts right? So since we are going to be geeking out on how do you drive a lot more traffic and visibility to your books because that’s what Alex does for authors was thinking what other authors have I had on the podcast we had Michael Gerber the E Myth. My one of my favorites, Chris Voss, I’ve never split the difference. Mike Michalowicz who I know has worked with Alex as well. He’s got several amazing books. Chandler Bolt, has a great book, which relates to actually helping people write their book and many more, and Ian Garlic, who introduced us, so Thanks, I appreciate you. And yes, thank you. This episode is brought to you by Rise25. At Rise25 we help businesses give to and connect to their dream 100 relationships. And how do we do that we help you run your podcast. You know, for me, Alex, the number one thing in my life is relationships. I’m always looking at ways to give to my best relationships. And I found no better way to do that than the profile the people and the companies I admire over the past decade and have them on my podcast and share with everyone else, what they’re working on and their knowledge. So if you’ve thought about podcasting, you should if you have questions, you can go to Rise25.com or email us [email protected] And I have Alex Strathdee, Founder of Advanced Amazon Ads, you can find it AdvancedAmazonads.com. And like I said he helps your book get visibility he helps nonfiction authors who use their book to build their brand. And as a lead generation to a service or a program or fiction authors who have at least three books and at 21. Alex convinced 11 colleges to send his book to 40,000 students across the US and he’s helped many authors get more visibility. Alex, thanks for joining me.
Alex Strathdee 2:20
What a wonderful introduction. Thank you, Jeremy. I appreciate it. You’ve had some absolute incredible names on the show and I feel honored to be among all of them.
Jeremy Weisz 2:28
Mike Michalowicz is on your homepage. And I love to hear some of your favorite books we were talking about. I have a bunch of credits in my audible. So System Systemology is one of the books you’re reading now.
Alex Strathdee 2:42
Yeah, David Jenyns. Fantastic. So far, an issue I’ve had is just systematizing I feel like you create flowcharts you write down paragraphs of how things should be done. And then it doesn’t actually get done that way. So this book, supposedly I’m not completely finished with it yet. But it’s gonna walk me through how to do all that on Michael Gerber, who you had on the show actually is the one who wrote the foreword for that book. So I’m, I’m excited. I think it’s already it’s already inspiring. But every book I read is always inspiring. And it’s always about a few months after, when you apply the knowledge that really makes a difference. So I love