Chandler Bolt is the Founder and CEO of Self-Publishing School, which is an Inc. 5000 company three years in a row and is ranked one of the 5,000 fastest-growing private companies in the US. Chandler is on Forbes’ 30 under 30 entrepreneur list and author of six best-selling books. His book Published: The Proven Path From Blank Page to 10,000 Copies Sold can be found on publishedbook.com. He’s also the 7 Figure Principles podcast and Self Publishing School podcast host.
Here’s a glimpse of what you’ll learn:
- Chandler Bolt talks about the “published books change lives” direct mail campaign
- How Chandler connected with mentors that helped grow his company
- Examples of how publishing a book can kickstart or boost your business
- How to get started with self-publishing
- Using a book to grow your business
- The one-year launch
- How Chandler grew his YouTube channel
- The rock bottom moments of building Self-Publishing School
In this episode…
Are you looking for evergreen marketing material that’ll help grow your business and even open up new business channels? Think no further than writing a book. It’s no news that books change lives (and businesses, too). But how do you move from a blank page to launching and selling over 10,000 copies of your book?
Have you ever heard of the one-year book launch framework? It’s how today’s guest, Chandler Bolt, helps people write and self-publish best-selling books despite their busy schedules. If you’re interested in learning how book writing can grow your business and change lives, tune in to hear Chandler tell you how.
Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Chandler Bolt, Founder and CEO of Self-Publishing School. They discuss how publishing a book has helped kickstart or boost people’s businesses, the strategies to grow your business through a book, how to get started, and more.
Resources mentioned in this episode:
- Self-Publishing School
- Chandler Bolt on LinkedIn
- Get a free copy of Published: The Proven Path From Blank Page to 10,000 Copies Sold
- Self Publishing School podcast
- 7 Figure Principles podcast
- Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink and Leif Babin
- 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall
- The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann
- The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results by Gary Keller and Jay Papasan
- How to Win Friends & Influence People / How to Stop Worrying and Start Living by Dale Carnegie
- Sleep Smarter: 21 Essential Strategies to Sleep Your Way to a Better Body, Better Health, and Bigger Success by Shawn Stevenson
- Extreme Revenue Growth: Startup Secrets to Growing Your Sales from $1 Million to $25 Million in Any Industry by Victor Cheng
- The Fairies of Waterfall Island: The Search for the Missing Crystal by Emma Sumner
- Skip the Flip: Secrets the 1% Know About Real Estate Investing by Hayden Crabtree
- Redefining Normal: How Two Foster Kids Beat The Odds and Discovered Healing, Happiness and Love by Alexis and Justin Black
- How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships by Leil Lowndes
- “How to Create Your Breakthrough Idea with Dorie Clark, Author of ‘Stand Out’”
- “Negotiation Tactics From FBI Agent Christopher Voss, Founder of Black Swan Ltd”
- “[Top Giver Series] The Art and Science of Gifting with John Ruhlin Author of Giftology”
- “Does God Exist? with Perry Marshall, author of Evolution 2.0”
Sponsor for this episode
At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.
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When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.
The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.
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We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.
Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.
The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.
Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.
Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.
Insider Stories from Top Leaders & Entrepreneurs…
Jeremy Weisz 0:19
Dr. Jeremy Weisz here Founder of InspiredInsider.com I talk with inspirational entrepreneurs and leaders and I have Chandler Chandler Bolt of Self-Publishing School I’m gonna introduce him formally in a second but Chandler I always love to talk about other episodes people should check out and since we are going to be talking about published the book, if you’re watching the video, you can see it right here, his book, The Proven Path From Blank Page to 10,000 Copies Sold. More importantly, just helping, you know, fuel his business, right? doesn’t necessarily matter. Matter about how many you sell. I know he gives away a lot of copies. And he’s gonna actually, I’ll mention that in the front. I’ll get to in a second, but I might as well just say, if you go to Publishbook.com/jeremy He’s generous. He just told me he’s gonna go for he’s gonna ship you a free copy of the book only 50 So the first 50 people you can go to Publishbook.com/jeremy and get that super generous of him. And I always like past episodes, you know, obviously Chandler I looked at poorly. They’re authors. I’m on podcasts because books helped fuel businesses for a lot of people. So I’ve had Dorie Clark. Few she’s written several books, including Stand Out. I know Chandler’s had her on the podcast, I had Never Split The Difference. Chris Voss that was amazing book love that book. And it gives you an excuse to talk to the author and really go deeper. A mutual friend. You know, John Ruhlin, Giftology. Great book. I know, he was also on the podcast and Chandler knows. John Perry Marshall Evolution. 2.0 There’s so many I could go on and on but amazing episodes, check them out, InspiredInsider.com and this episode is brought to you by Rise25 and Rise25 We help you give to and connect to your dream 100 relationships and partnerships. And we do that by helping you run your podcast you know, for me Chandler and I know this is how you serve people in your life to the number one thing in my life is relationships. I’m always looking at ways to give to my best relationships. I found no better way to do that over the past over a decade of podcasting to have them on my show shout from the rooftops so what they’re doing what they’re working on their thought leadership. And so if you’ve thought about podcasting, you should. If you have questions go to Rise25.com You can email us both John my business partner and I’ve been doing it for over a decade and we’re happy to answer any questions that you have. So check it out. I’m Chandler Bolt without further ado is CEO of Self-Publishing School and selfpublishing.com and he’s Forbes 30 under 30 and author of six best selling books including his book title, like I just said publish as you can see here, and Self-Publishing School is an Inc 5000 company in the last three years in a row. It is ranked one of the 5,000 Fastest Growing Private Companies in the US and he also hosts a podcast to podcast The Seven Figure Principles podcast and Self Publishing School podcast. Chandler thanks for joining me
Chandler Bolt 3:13
Jeremy Good to be here. Thank you so much for having me
Jeremy Weisz 3:15
You get to talk the rest of the time so first of all, you know you are an amazing person with relationships and I got an amazing box from you in the mail just so nicely done so nicely packaged and just a lesson in relationships direct response marketing sales everything so I want you to my wife would let me keep it around the house she’s like what is this like just get rid of clutter so I want to keep it but like the box because it’s it’s not just a box you’ve branded us I’d love for you to show what you sent out and and talk about some of the thought process that went on out behind this box and what was in it?
Chandler Bolt 3:55
Yeah, so if you’re watching on the video version right now you can see the box and it says published books, books changed lives. This is a big kind of core value. It’s also the title of the first chapter in the book. And then you got the actual copy of the book in there and then I don’t have all the contents because I got like the pre packaged before we had all the contents but then there’s a box looks like this. It says For best results read the book when you open the box it with a winky face and so kind of like a funny thing. And then you put your personality and every personality in it. And then there’s a letter, which that’s the main piece and and it was the letter is kind of branded as a picture of me with the book that’s like kind of, again, some personality and but then it’s it just says hey, it. So I believe you know, this is one of the strategies I talk about in the book, right with the traditional, what I call the traditional launch is sending influencer boxes, but so many people have gotten books and it’s just literally just a book. And like okay, I guess like what is this? Why? Why did they send it to me? I’m assuming they’re gonna hit me up at some point to do so. I’m sort of promotion. So I just, I just wanted to make be different from that. And so it was, I think there were two things in that letter that mattered one was why this book matters to them. And so it was, hey, if you’re thinking about writing a book, jump to chapter four, if you’ve written a book, and you’re trying to figure out a launch, it jumped to chapter I think, was 12. And then if you want to use a book to grow your business, jump to chapter 25. And so very much a reason why I should at least look at one part of this book. And so getting them to actually open it, which is the hardest thing to do in this instance, especially when you’re sending it to, you know, very successful people who get sent a ton of books. But then it was being very clear that like, hey, there is no obligation along with this book. Like, you don’t have to support it at all, I’m sending you this, because I think you might like it. But if you do want to support here’s two or three ways, and it was very specific, kind of like, hey, number one, take a picture with a book, post it and tag me like, that’s the easiest thing, but you don’t want to.