Veronica “Niki” Fielding is the CEO and President at Digital Brand Expressions (DBE). DBE is a marketing agency with 22 years of experience, helping companies with services such as SEO, paid search, social media, and more. Additionally, Niki and her team have worked with manufacturers, B2B brands, and Fortune 500 companies, including Aleve, the Ritz Carlton, Mitsubishi, and the Wall Street Journal.
Here’s a glimpse of what you’ll learn:
- What is Digital Brand Expressions (DBE) and what services does it offer?
- Avoiding bias in the hiring process
- Company perspective versus talent perspective
- DBE’s company values
- Niki Fielding explains the Japanese concept Omotenashi
- Niki explains the agency’s fun culture and “Zoomraderie”
- How to attract strong talent
In this episode…
Though the concept isn’t a new one, the height of the Covid pandemic made working from home essential. Albeit conditions are safe to return to the office, managers and leaders have realized that remote workers are just as productive working from the comforts of home. But how does the isolation affect company and employee morale?
Executive leader Niki Fielding says that with plenty of team effort and brainstorming, company culture can be fun — even when the work environment is entirely remote. When employees are happy and having fun, that energy transfers to partnerships. Therefore, when a team of workers has a set of values, it’s easy to partner with companies that share the same ethics. So, how can you implement an enjoyable culture for your remote work team?
Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he speaks with the CEO and President of Digital Brand Expressions, Veronica “Niki” Fielding. They discuss creating a fun and positive work culture where employees are excited to show up for work. Additionally, Niki discusses company values, how to attract strong talent, and how to avoid bias during the hiring process.
Resources mentioned in this episode
- Chris Madden on LinkedIn
- Tom Foster on LinkedIn
- Foster Web Marketing
- Kevin Hourigan on LinkedIn
- Jason Swenk on LinkedIn
- Modern Hire
- Stacy Sarno on LinkedIn
- “[Top Agency Series] NFTS, the Metaverse, and Advertising in the Digital World With Chris Madden”
- “[Agency Series] Firing Yourself From Your Business With Tom Foster of Foster Web Marketing”
- “[Top Agency Series] Navigating a Merger and Becoming an End-To-End Digital Partner With Kevin Hourigan of Spinutech”
- “[Top Agency Series] Growth Through Acquisitions – What Is Your KPI and Northstar? With Jason Swenk”
Sponsor for this episode
At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.
We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.
When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.
The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.
We make distribution easy.
We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.
Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.
The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.
Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.
Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.
Insider Stories from Top Leaders & Entrepreneurs…
You are listening to Inspired Insider with your host, Dr. Jeremy Weisz.
Jeremy Weisz 0:22
Dr. Jeremy Weisz here, Founder of Inspired Insider where I talk with inspirational entrepreneurs and leaders. Today is no different. I have Veronica Fielding. People call her Niki. Her friends call her Niki, so I’m gonna call her Niki. And before I introduce Niki, formerly on there’s other episodes, you could check out the podcast. There’s one episode with Chris Madden. He’s the co founder of Matchnode. But we talked about NFT’s the metaverse and advertising the digital world. Check that out. It’s kind of a one on one, at least for me. And beyond about NFTs. Tom Foster, a founder and owner of Foster Web Marketing. He specializes in lawyers and podiatrists, and he’s got a fantastic podcast a world of marketing. Kevin Hourigan, is a president of Spinutech. And he started the agency back in 1996. So he got to see a little perspective on that. And of course, Jason Swenk. Thanks for introducing today’s guest. We talked about growth through acquisitions, what’s your KPI and your Northstar? That and many more on InnspiredInsider.com. And this episode is brought to you by Rise25. And at Rise25 we help businesses give to and connect to your dream 100 relationships and how do we do that we help you run your podcast. We are an easy button for you to launch and run your podcast. You know, for me Niki, the number one thing in my life is relationships. I’m always looking at ways to give to my best relationships. I know you’re a giver, as well. And the podcast has allowed me to profile the people and companies I most admire over the past over a decade and let everyone else know what they’re working on. So if you’ve thought about doing a podcast you should you have questions, you can go to Rise25.com We both my business partner John Corcoran and I have been doing it for over a decade. And I’m excited to introduce Niki Fielding. Veronica Fielding, goes by Niki by her friends. She is the Founder and CEO of Digital Brand Expressions. And for the past 22 plus years, they’ve been helping companies with services like SEO, paid search, marketing, performance, search engine, social media, marketing and everything else. Her team consistently delivers results from middle market and Fortune 500 brands. They help b2b consumer brands, manufacturers and more. Some of the companies they have helped are Aleve, the Ritz Carlton, Wall Street Journal and Mitsubishi and so many more. Niki, thanks for joining me.
Veronica “Niki” Fielding 2:46
Thanks for having me here. Jeremy.
Jeremy Weisz 2:48
You know, I gave you a brief intro, but give people a little bit more about what Digital Brand Expressions does.
Veronica “Niki” Fielding 2:55
We’re very focused on helping our clients succeed. And we have a process that really bakes in success for them. So we look for clients that are highly aligned with our values, so that my team feels very energized about taking their talents, and using it for making the world better. We work with companies, for example, that are they have medical devices for consumers, or companies that are one of our clients I’ll talk about in a little bit, they are taking bias out of the hiring process with their AI test company. So we look to work for companies where we’re going to feel good at the end of the day for helping them succeed, and we consistently help
Jeremy Weisz 3:39
them succeed. We’re going to talk about kind of company perspective versus talent perspective on these topics. But yeah, talk a little more about the bias, taking the bias out of the hiring process.
Veronica “Niki” Fielding 3:52
We all like to think we don’t have biases, but unfortunately, we all do. Some are more stringent than others. Some are our light. And sometimes it’s those light biases that you overlook, they’re really harmful in anything including the hiring process. So our client, I can mention them Modern Hire, what they do is they take they have AI that helps remove that those biases from the process so that candidates all have an equal shot at positions that they deserve.
Jeremy Weisz 4:23
That’s very cool. How did you find them? Or how did they find you?
Veronica “Niki” Fielding 4:27
All of our businesses through referrals. So in this case, the CMO knew of us, had us come in and talk with her about what we could do. We did. Our basic process is really listening and understanding the true challenges of the business and what their marketplace is looking for. And then we walked them through the process and we’ve been very successful with him.
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