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Veronica “Niki” Fielding is the CEO and President at Digital Brand Expressions (DBE). DBE is a marketing agency with 22 years of experience, helping companies with services such as SEO, paid search, social media, and more. Additionally, Niki and her team have worked with manufacturers, B2B brands, and Fortune 500 companies, including Aleve, the Ritz Carlton, Mitsubishi, and the Wall Street Journal.

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Here’s a glimpse of what you’ll learn:

  • What is Digital Brand Expressions (DBE) and what services does it offer?
  • Avoiding bias in the hiring process
  • Company perspective versus talent perspective
  • DBE’s company values
  • Niki Fielding explains the Japanese concept Omotenashi
  • Niki explains the agency’s fun culture and “Zoomraderie”
  • How to attract strong talent

In this episode…

Though the concept isn’t a new one, the height of the Covid pandemic made working from home essential. Albeit conditions are safe to return to the office, managers and leaders have realized that remote workers are just as productive working from the comforts of home. But how does the isolation affect company and employee morale?

Executive leader Niki Fielding says that with plenty of team effort and brainstorming, company culture can be fun — even when the work environment is entirely remote. When employees are happy and having fun, that energy transfers to partnerships. Therefore, when a team of workers has a set of values, it’s easy to partner with companies that share the same ethics. So, how can you implement an enjoyable culture for your remote work team?

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he speaks with the CEO and President of Digital Brand Expressions, Veronica “Niki” Fielding. They discuss creating a fun and positive work culture where employees are excited to show up for work. Additionally, Niki discusses company values, how to attract strong talent, and how to avoid bias during the hiring process.

Resources mentioned in this episode

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Episode Transcript

Intro 0:01

You are listening to Inspired Insider with your host, Dr. Jeremy Weisz.

Jeremy Weisz 0:22

Dr. Jeremy Weisz here, Founder of Inspired Insider where I talk with inspirational entrepreneurs and leaders. Today is no different. I have Veronica Fielding. People call her Niki. Her friends call her Niki, so I’m gonna call her Niki. And before I introduce Niki, formerly on there’s other episodes, you could check out the podcast. There’s one episode with Chris Madden. He’s the co founder of Matchnode. But we talked about NFT’s the metaverse and advertising the digital world. Check that out. It’s kind of a one on one, at least for me. And beyond about NFTs. Tom Foster, a founder and owner of Foster Web Marketing. He specializes in lawyers and podiatrists, and he’s got a fantastic podcast a world of marketing. Kevin Hourigan, is a president of Spinutech. And he started the agency back in 1996. So he got to see a little perspective on that. And of course, Jason Swenk. Thanks for introducing today’s guest. We talked about growth through acquisitions, what’s your KPI and your Northstar? That and many more on And this episode is brought to you by Rise25. And at Rise25 we help businesses give to and connect to your dream 100 relationships and how do we do that we help you run your podcast. We are an easy button for you to launch and run your podcast. You know, for me Niki, the number one thing in my life is relationships. I’m always looking at ways to give to my best relationships. I know you’re a giver, as well. And the podcast has allowed me to profile the people and companies I most admire over the past over a decade and let everyone else know what they’re working on. So if you’ve thought about doing a podcast you should you have questions, you can go to We both my business partner John Corcoran and I have been doing it for over a decade. And I’m excited to introduce Niki Fielding. Veronica Fielding, goes by Niki by her friends. She is the Founder and CEO of Digital Brand Expressions. And for the past 22 plus years, they’ve been helping companies with services like SEO, paid search, marketing, performance, search engine, social media, marketing and everything else. Her team consistently delivers results from middle market and Fortune 500 brands. They help b2b consumer brands, manufacturers and more. Some of the companies they have helped are Aleve, the Ritz Carlton, Wall Street Journal and Mitsubishi and so many more. Niki, thanks for joining me.

Veronica “Niki” Fielding 2:46

Thanks for having me here. Jeremy.

Jeremy Weisz 2:48

You know, I gave you a brief intro, but give people a little bit more about what Digital Brand Expressions does.

Veronica “Niki” Fielding 2:55

We’re very focused on helping our clients succeed. And we have a process that really bakes in success for them. So we look for clients that are highly aligned with our values, so that my team feels very energized about taking their talents, and using it for making the world better. We work with companies, for example, that are they have medical devices for consumers, or companies that are one of our clients I’ll talk about in a little bit, they are taking bias out of the hiring process with their AI test company. So we look to work for companies where we’re going to feel good at the end of the day for helping them succeed, and we consistently help

Jeremy Weisz 3:39

them succeed. We’re going to talk about kind of company perspective versus talent perspective on these topics. But yeah, talk a little more about the bias, taking the bias out of the hiring process.

Veronica “Niki” Fielding 3:52

We all like to think we don’t have biases, but unfortunately, we all do. Some are more stringent than others. Some are our light. And sometimes it’s those light biases that you overlook, they’re really harmful in anything including the hiring process. So our client, I can mention them Modern Hire, what they do is they take they have AI that helps remove that those biases from the process so that candidates all have an equal shot at positions that they deserve.

Jeremy Weisz 4:23

That’s very cool. How did you find them? Or how did they find you?

Veronica “Niki” Fielding 4:27

All of our businesses through referrals. So in this case, the CMO knew of us, had us come in and talk with her about what we could do. We did. Our basic process is really listening and understanding the true challenges of the business and what their marketplace is looking for. And then we walked them through the process and we’ve been very successful with him.

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