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Chris Madden is the Co-founder of Matchnode, a digital advertising and strategy firm that works with B2C brands. He also started Seabums, an NFT project focused on massively improving ocean health. They’ve donated over $140,000 to ocean charities within a six-month timeframe.

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Here’s a glimpse of what you’ll learn:

  • Chris Madden describes his work at Matchnode and Seabums — and why he dove into the NFT space
  • How Seabums is helping people clean up the world through the crypto and NFT space
  • What is the link between the metaverse and NFTs?
  • The stories behind Seabums’ NFTs
  • Chris breaks down the process of buying an NFT
  • What NFT projects are the Chicago Bulls undertaking?
  • The clients Matchnode loves to work with
  • What’s working in the digital advertising world?
  • Chris’ recommended resources for people who want to enter the crypto and NFT space

In this episode…

The cryptocurrency and NFT space continues to grow, and virtual experiences are becoming more common. Does this trend affect digital advertising strategies? And what should you know before entering these digital worlds?

Envisioning a future in which creators and people own digital networks, Chris Madden decided to create virtual communities of his own. He started Seabums, an NFT project that rallies around a cause — protecting our oceans. With this cause at the forefront and a community-led roadmap to help guide you, Seabums makes it easy to venture into the crypto and NFT world.

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Chris Madden, Co-founder of Matchnode and Founder of Seabums. Chris breaks down the process of buying an NFT, why crypto and the metaverse are becoming more popular, and the best resources for those looking to enter into these digital spaces.

Resources mentioned in this episode

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Episode Transcript

Jeremy Weisz 00:22

Dr. Jeremy Weisz here, Founder of where I talk with inspiration entrepreneurs and leaders, and today is no different. I’ve Chris Madden of Matchnode and Seabums. And Chris, I’m gonna formally introduce you in a second. But I always like to give you no other episodes people should check out of the podcast. So Andy Crestodina, which is a mutual friend Orbit Media Studios. You know, we’ve known each other Chris, but Andy was like, Can you Chris, and I actually I haven’t. And so he actually re introduced us, whatever you want to say. You can check out that, you know, there was an episode with Jason Swenk as well. He has two episodes, one where he talks about how he’s buying up agencies and what how he values agencies and what they’re doing to buy up agencies. It’s really a great topic and check that out and many more and in smart This episode is brought to you by Rise25 The Rise25 we help businesses give to and connect to their dream 100 relationships. And how do we do that we help you run your podcast. You know, Chris, for me, the number one thing in my life is relationships. And I’m always looking at ways to give to my best relationships. I have found no better way to do that than to profile the people and the companies I most admire over the past decade on my podcast. So if you have thought about podcasting, you should. If you have questions go to You can email us anything you know, John, I both been doing it for over a decade [email protected] and learn more.

Chris Madden co founder at Matchnode, which is a digital ad agency that includes the Chicago Bulls lending tree New Balance and many many more as clients you can check them out at Also Chris started Seabums, which is an NFT project focused on massively improving ocean health, which has donated over $140,000 to ocean charities in within a six month timeframe. It’s Chris, I feel like I’ve seen Seabums and NFTs everywhere. So maybe you’re just following me everywhere because you’re so good at ads. But anyways, thanks for joining me.

Chris Madden 1:32

Thank you so much, Jeremy, for having me. I’m very excited to chat with you. And yes, there’s a reason why you’ve been seeing Seabums. Just in your introduction. I own an advertising agency and an NFT project. You put those things together. I’m glad you’ve seen them.

Jeremy Weisz 1:46

Um, so tell me a little bit more about what Matchnode does and then we’ll get to Seabums.

Chris Madden 1:51

will do. So Matchnode is a digital advertising agency. I like to say here in Chicago, although we gave up our Chicago address and HQ, in the pandemic’s. Now we’re remote agency of nine employees, like you said, we work with b2c brands, like the Chicago Bulls, a couple other sports teams lending tree, we have some other financial services clients, we work with restaurants, all b2c, it’s work that’s very strategic, if we are paid social first. So we started as an agency around essentially Facebook ads and grew that over time. We also do a lot of Google ads, we do a lot of other paid social platforms like Pinterest and TikTok, things like that. And yeah, we really enjoy we’re very data driven and very high touch. So we’re a small agency that ends up looking like an extension of our clients teams, and really enjoy the work that we do. And it’s a lot of fun. So Seabums. Seabums is an NFT project, like you said, with a mission of massively impacting ocean health. So started Seabums. We dropped the collection in December with a with a co creator, Nate Azar. Nate is the artist behind Seabums. And I’ve been in crypto as an investor and close watcher on the space for like six years. And I’ve been wanting really badly to dive deeper into crypto professionally. And as we’ll maybe we’ll touch on in this conversation, the things that are happening with Matchnode, as a digital ad agency, with certain clients that we have the platforms that we work on, it was becoming clearer and clearer to us the way in which these digital experiences and services are moving. And so that hefty project where we got to learn a lot more about how all this is happening. Yeah, like to learn by doing. So we are pretty deep in the learning process, really enjoying it, it is a wild ride and empty space is very, very exciting, but also challenging for lots of reasons. So it’s been it’s been great. And it has been a straight uphill curve as far as the learning curve learning curve goes.