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Tom Foster is the Founder and Owner of Foster Web Marketing, a web design and Internet marketing agency. He is also the creator of DSS (Dynamic Self-Syndication) marketing automation software, a powerful and highly effective online application that allows clients to update every aspect of their website.

Tom is a nationally recognized author and adept at marketing law firms online. He is the Author of The 7 Biggest Mistakes Lawyers Make With Their Web Marketing That Cost Them Millions in Cases, Clients, and Profits. Tom also authored How Smart Lawyers are Using Video on the Web to Get More Cases Without Breaking the Bank. He is the Co-author of the best-selling book, Shift Happens: America’s Premier Experts Reveal Their Biggest Secrets to Help You Thrive in the New Economy.

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Here’s a glimpse of what you’ll learn:

  • The most critical lesson Tom Foster learned after six tours in the Marines
  • What does Foster Web Marketing do?
  • Why Tom built a website-building platform
  • How Tom fired himself from his companies
  • The most challenging role Tom had to give up and how he did it
  • How to transfer knowledge to your replacements
  • Why you need to fire yourself from your business

In this episode…

It’s every business owner’s dream to one day hand over the reins of their business without feeling like they’re giving up an arm and a leg. Unfortunately, many entrepreneurs struggle with letting go and firing themselves from the business because they are too involved in day-to-day activities.

Tom Foster of Foster Web Marketing once shared that struggle. A chance at selling and exiting the business opened his eyes to the need to fire himself after 20-plus years at the helm. He needed to hire for the roles he hated, those he wasn’t good at, and bring on the right people to take the business to the next level. Ready to learn more?

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Owner of Foster Web Marketing, Tom Foster. They discuss the pain of being involved in every aspect of your business, the roles you should hire for, how to fire yourself from your business, and why you need to do it fast.

Resources mentioned in this episode

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Sponsor for this episode

At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.

We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.

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We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.

Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90xAtariEinstein BagelsMattelRx BarsYPOEOLending TreeFreshdesk, and many more.

The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.

Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.

Are you considering launching a podcast to acquire partnerships, clients, and referrals? Would you like to work with a podcast agency that wants you to win?

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Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.


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Episode Transcript

Jeremy Weisz 0:19

Dr. Jeremy Weisz here Founder of I talk with inspirational entrepreneurs and leaders today is no different Tom Foster Foster Web Marketing before I formally introduce Tom. Tom, I always like to mention other episodes people should check out. And, you know, we were just together actually at a mastermind. I did. I’ve interviewed Brian Kurtz a couple times. He’s one of the most generous giving nicest people but he is a genius in the direct response marketing world. So check out the interviews I did with Brian Kurtz. I also interviewed Kim Walsh Phillips, who actually introduced us previous even meeting at this live event, and she has an amazing episode. And she’s also a genius when it comes to marketing. And Vance Morris, who you’re also hanging out with who is amazing with customer experience, he worked at Disney for years. So check that episode out on and this episode is brought to you by Rise25 at Rise25 we help businesses give to and connect to their dream 100 relationships. And, Tom, how do we do that we help you run your podcast. You know, for me, Tom, I know for you, you have a podcast, the number one thing in my life is relationships. I’m always looking at ways to give to my best relationships. And I found no better way to do that than to profile the people and companies I most admire on this planet. And over the past decade, that’s what I’ve been doing. So if you’ve thought about podcasting, you should. If you have questions, you can go to, or email us at [email protected] happy to answer anything that you have. I’m excited. Tom Foster is a nationally recognized author, law firm Internet Marketing Services expert. He’s the author of the seven biggest mistakes lawyers make with their web marketing, they can cost them millions in cases, clients and profits. He also has a book how smart lawyers are using video on the web to get more cases without breaking the bank. And he’s got several other books as well. And Tom actually entered the world of technology, initially to focus on sales and marketing in 1991, after serving a six year tour in the Marines, Tom Thank you for your service. And he learned this his initial technology skills while being stationed top secret military communication centers all over the world. So there’s something to be learned from Tom some of the stuff he cannot share, because it’s under lock and key. But he’ll share some of it today. And you know, he had six years in software solutions a retail chain such as Best Buy CompUSA. And he runs Foster Web Marketing, which helps doctors and lawyers, you know, really just blow up their online sales, you know, get in front of people with you know, from their their marketing, digital marketing to their website to everything else. Tom, thanks for joining me.

Tom Foster 3:12

Wow, that is a clinic on how you do podcasting. Dr. Jeremy, thank you so much for having me here. Wow. And you know, you and I just became fast friends last week, up in Connecticut at Brian Kurtz’s place. You mentioned him. What a great guy. He’s great guy. Kim was Phillips Vance. Great people, some of my favorite people in the world. And I’m so happy to know you. And so happy to be a guest on this podcast. And wow, you just you just gave me a minute. You just show me how to do it. So thank you so much, bro.

Jeremy Weisz 3:51

It’s much deserved, Tom. And I know there are some secrets you can’t share of what you learned in in the Marines. But what are some of the what are some guiding somebody that was a long time ago? What are some things that you remember learning? I don’t know if there’s a particular story that sticks out at the time, maybe it was really tough. But you still think back on that story that it was a big learning for you. From the Marines on