[TOP GIVER SERIES] How to Turn Social Media into an ROI Generating Machine with Kim Walsh Phillips of Powerful Professionals

Kim Walsh Phillips is a multiple seven-figure business entrepreneur with no business degree. She has put more than a billion dollars in her clients’ pockets through direct response and social media marketing.

Kim is also the Founder of Powerful Professionals, where she empowers entrepreneurs to stop relying on word-of-mouth marketing and start scaling quickly online. She is the best selling author of the book No B.S. Guide to Direct Response Social Media Marketing, which she co-authored with Dan S. Kennedy. She’s also a renowned public speaker who has spoken at different conferences worldwide and has shared the stage with the likes of Tony Robbins and Gary Vaynerchuk.

Here’s a glimpse of what you’ll learn:

• Who is Kim Walsh Phillips?
• How Kim convinced Dan Kennedy about social media and got him to co-author their book, No B.S. Guide to Direct Response Social Media Marketing 
• How to get 10,000 Facebook fans in 72 hours
• Kim shares some lessons she’s learned from Dan Kennedy
• How Dan Kennedy helped in shaping the value of their book
• The first steps that companies need to make to start leveraging Facebook live in building their brand
• Kim shares what it’s like to work with Kevin O’Leary
• Kim recalls which among the lumpy mail packages she has sent is her favorite and why

In this episode…

Let’s face it, not all marketing strategies on social media are great. In fact, some of them are downright terrible. And according to Kim Walsh Phillips, about 87% of businesses on there have no trackable ROI because they aren’t doing anything to track them. With the skyrocketing activity levels on social media activity since the global lockdown started, Kim says there now exists a massive opportunity for brands to turn social media into an ROI-generating machine.

Learn more about how to leverage social media in building your brand in this episode of INspired INsider Podcast. Dr. Jeremy Weisz chats with Kim Walsh Phillips of Powerful Professionals about how she has been helping businesses generate ROI from social media as detailed in her book with Dan Kennedy, No B.S. Guide to Direct Response Social Media Marketing, the steps that businesses need to make in order to optimize their use of Facebook Live, and more. Stay tuned.

Resources Mentioned on this episode

• Powerful Professionals
• No B.S Book Bonus
• Kim Walsh Phillips on LinkedIn 
• No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing by Kim Walsh Phillips and Dan S.Kennedy 
• Smart Business Revolution Podcast
• John Corcoran on LinkedIn 
• Answer the Public
• Snarky Tea
• Kevin O’Leary on LinkedIn

Insider Stories from Top Leaders & Entrepreneurs…

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Episode Transcript

Jeremy Weisz 0:19
Dr. Jeremy Weisz here, Founder of INspiredINsider.com where I talk with inspirational entrepreneurs leaders. And you know some of you’ve heard of some you’ve never heard of him. I like hearing about the challenge stories. So, you know, I had someone on Luis Navone, who was the founding engineer Mobileye. And they had a journey, and they were acquired by Intel for $13.2 billion, but was struck. What struck me during the interview was that multiple times they made sacrifices and had take pay cuts and get to go back to his family and tell the kids we’re pulling you out of all extracurricular activities and we can’t afford it. And so that’s like the true journey of we hear about these success stories but the the, you know, the ups and downs that people go through to get there is tremendous. So check out more episodes on inspiredinsider.com and this episode is brought to you by Rise25, which I co founded with my business partner, John Corcoran, who, who Kim also knows. And Kim has also been on Smart Business Revolution. So check that out. And at Rise25 we help b2b businesses connect to their dream 100 clients and referral partners and help you run your podcast so essentially, and get ROI, which is important, which we’ll talk about with Kim, making sure people get ROI from social media. And just like Kim thinks you must be in social media must get ROI from social media is how we feel about podcasting. Okay, it’s been the best thing I’ve done for my business and my life because I’ve met business partner, gone to people’s weddings, I’ve gone and family vacations with people, and so check out rise25.com and You can email us at [email protected] if you have questions about podcasting and clients that we have worked with Harvard alumni group, Berkshire Hathaway company, SAS companies and many more, so check it out. I am excited to introduce today’s guests who have known for a long time. Kim Walsh Phillips who has put more than a billion dollars in her clients pockets through direct response, social media marketing and Kim is a multi seven figure business entrepreneur most importantly she’s a lover of all things Disney and you know she’s the best selling author of No BS Guide to Direct Response Social Media Marketing with Dan Kennedy you can check it out at nobsbookbonus.com nobsbookbonus.com and our company powerfulprofessionals.com and you know she’s spoken all over the world Moscow Dubai traffic and conversion gic super conferences Kevin O’Leary Shark Tank meetup I’m sure I’m missing a few. Kim but um, thanks for joining me.

Kim Walsh Phillips 2:58
Oh, it’s my absolute pleasure. I love talking to you. And the fact that we can do it and share it with others today is my favorite.

Jeremy Weisz 3:05
Um, you know, there’s so much to talk about. And I love your approach of direct response people. I know when you originally approached Dan Kennedy with social media, he’s like, I’m gonna direct response I want I put something I don’t want money out. Right? Can you talk about the initial response he had with when you went to him with social media in general? And how you shifted his mindset a little bit.

Kim Walsh Phillips 3:32
When I first read his book, it was really interesting because it was my first introduction to direct response at all. I was from a PR and publicity brands. And so I was struck by the fact that marketing should have some direct result from it instead of just awareness, and I loved that concept. The problem was right, Dan was all his anti social media. The one thing I knew how to do, right, so I started applying the strategies to what I did. And when it started to work, it was incredible. And I took a path to get to know him that I have used before and that was to find a way to invest in something that he cared about. So I became a member of one of his coaching programs and our coaching program had a contest that you could apply that apply for that can show your results of their in their program. Well, I use it as an opportunity to just detail what I learned from him and how that I applied the strategy to what I did and the result that happened because of it so really became like huge ego play for him in a way i’m not saying he had that. But I the first way you approach anybody in marketing and let’s just put this out there right now is like one of the first lessons everyone should follow if they’re not currently doing it. When you want to work with someone, you first have to give them a reason to pay attention to you. And if that reason is all about You they’re not going to pay attention. But if you make it all about them, they’re much more likely to pay attention to you. So my entire application was about the ways that his strategies had worked effectively. When the channel I was in, which just happened to be social media. I got named as one of the five finalists for that contest, I had an opportunity to present lock five. And I wasn’t the winner, but I was told I was the I was between me and the person who actually won but he invited me to come through the winners weekend, where I had another opportunity to present it to him. Well, again, I wasn’t going to use this as a chance to just get free advice from Dan, I was going to use this as an opportunity to show him what I was doing right now in the marketplace with his methodology. And so I had I was the only person in that contest who came with handouts. Everybody had boxes I put together I did my research on each person and I presented and during that event, he actually He pulled me aside and said the clients he wanted me to work with that. You saw how I had used what he had done. And he could tell that I was someone who would actually put the effort in, and that it had worked. So my first major direct response social media account was his organization. I did the lead generation for Gk I see a company he had founded with a marketing budget of $10,000, a day that I was able to use to test on Facebook as one of my first major clients. And as you could imagine, getting to do that for direct response guru I learned so much early on of how to take these strategies and apply them effectively. And that got you know many of his private clients to come in many other major brands that eventually did help me bring build my company to a point that I could sell it. But that all happened because I found a path that was going to be effective to reach

Jeremy Weisz 6:57
you know, Kim when I learn and study and get to know people. You know, it’s funny. If anyone looks at what you’re doing or have done, you know, take your 10,000 fans, you know, in 72 hours, you know, yeah, I’ve never seen stuff, you know, people make claims, your stuff works, it works over and over again. And I’m just shocked. Like, even though, you know, when, when you talk about these strategies, you know, it’s, they just work, you know, and and it’s you don’t need to be some, you know, physicist to actually implement them and and that’s what I love about them. What are what’s the some stuff working today, you know, with the no BS guide to social media and some of the stuff in that that people can get in that book.

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