Marty McDonald is the Co-founder and CEO of Bad Rhino, a full-service social media marketing agency based in Pennsylvania. The company services and specializes in e-commerce, community management, online branding, content creation, and more. Their clients include craft beer, golf, staffing and recruiting, and hospitality companies, among clients in many other industries. Marty has used social media strategies to actively recruit and build an online marketing business for over 18 years.

Marty also wrote the book Great Beer is Not Enough and hosts a podcast, Taps and Tees. At Bad Rhino, Marty has worked with the PGA of America, Laser Putt, indoor golf simulator companies, and he runs Golf Fanatics and Golf Cheapskate.


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Here’s a glimpse of what you’ll learn:

  • Marty McDonald shares how the Bad Rhino co-founders met and how it all started
  • The tradeoffs of partnership
  • How niched should your agency be?
  • Key hires when building an agency
  • Mistakes agencies make with hiring
  • How to use video to speed up sales
  • Where should your videos reside?
  • Why the omnichannel is critical
  • How Marty grew the Golf Fanatics community
  • Lessons Marty learned from his mentors

In this episode…

Google and Facebook ads are great ways to get people into your sales funnel, but if you’re not doing videos yet, you’re missing out on the chance to shortcut your sales process. With video, you can reduce your sales funnel from five steps to three. It’s that effective, but many people do not know the most efficient way to use this type of digital media.

Video can significantly increase your brand awareness, lead flow, the quality of business you attract, and it can impact how you target your ideal customers. It starts by addressing ideal customer questions to create valuable content, which could be the beginning of a faster sales process. The big question is how do you do this?

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Marty McDonald, Co-founder and CEO of Bad Rhino. They discuss the power of video to shortcut your sales process, the types of video content Marty has found super helpful, where your videos should reside, and more.

Resources mentioned in this episode:

Special Mentions:

Books Mentioned:

Related Episode(s): 

Sponsor for this episode

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Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90xAtariEinstein BagelsMattelRx BarsYPOEOLending TreeFreshdesk, and many more.

The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.

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Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.

 

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Episode Transcript

Dr. Jeremy Weisz 0:19

Dr. Jeremy Weisz here, Founder of InspiredInsider.com where I talk with inspirational entrepreneurs and leaders and I’m hearing with Marty McDonald of Bad Rhino and I’m going to formally introduce Marty in a second before I do, I always like to mention past episodes of the podcast since this is kind of in the top agency realm. I would like to point people to check out the interview with Todd Taskey, he gives valuable advice when selling your agency, some mistakes agency owners make and you can check out The Second Bite Podcast which he runs clinics, Chris Clark from The Digital Ignite, talked about how they filled a minor league stadium. That was a fun story. And Sam and David Littlefield has an agency of over 41 years and they talked about the transfer of power from father to son, but that can translate to translated power to the new owner, whatever it is, so that was a great one as well. So and this episode is brought to you by Rise25 Rise25 we help businesses give to and connect to their dream 100 relationships. We do that by helping them run their podcasts. You know, Marty, I know you’ve been podcasting for a while. For me. The number one thing in my life is relationships. I’m always looking at ways to give to my best relationships, profile them their thought leadership, and have on the people and companies I admire. So if you’ve thought about podcasting, if you’re a business you should hands down. I’ve been saying that for over a decade. And if you have questions, you go to Rise25.com email us happy to answer any questions that you had. I mean, Marty over the past I’ve had best you know, foreign best friends gone to weddings, go on family vacations with the people that I have on my podcast. I just love it. I know you do too. So without further ado, Marty McDonald is the Co-founder and CEO of Bad Rhino, they’re a full service social media marketing agency based in Pennsylvania since 2002. I wonder what the internet was like then for an agency Marty. They service and specialize in e-commerce and two main areas are craft beer and golf companies. He also wrote the book Great Beer is Not Enough and hosts a podcast Taps and Tees you can check out BadRhinoinc.com personally loves golf. If you’re watching the video, you can see us open pictures you can see a full set of golf clubs. I mean, you know you’re hardcore if you have them. Just at a moment’s notice. You can go and they’ve worked with the PGA of America some local areas, laser putt, indoor golf simulator companies, they run golfing fanatics, and golf, cheap stakes, cheap stakes, cheap sweat cheapskates, and you can check out those Facebook pages as well. So Marty, thanks for joining me.

Marty McDonald 2:56

Thanks, Jeremy in a awesome intro, and yeah, everyone stumbles around the golf, cheapskate brand as you hear a lot of different things. And then the other thing is, is yes, I’ve been doing digital marketing since 2002. Bad Rhino was formed in 2010. Just to that, but that’s what’s all good. Yeah. And the internet. I feel like a an old man, sometimes when I talk about the internet back in 2000 to 2003 when I was first getting started,

Dr. Jeremy Weisz 3:22

you know, when you started, but I know you have a co founder of Bad Rhino, how did you guys meet.

Marty McDonald 3:29

So rich, and I met actually around 2003, four ish, at a separate company. And he was still in graduate school at the time. And we really didn’t work that much together. It was just like, oh, he’s a good guy, you know, type of thing. And a few years later, you know, I went my separate way. He went his own way. And a few years we connected and he was starting a blog. And the blog was called corn on the job calm. And he started right when the market tanked and everybody was looking for a job. And what he did was just give away really good advice for people looking to find a job and it was tough, right then 2008 2009 and he just got all this really good PR and press and everything around creating that brand cuz you’re just helping people try and find jobs really didn’t think much about it. And then all of a sudden he started going on, you know, Sirius XM like Martha Stewart show and a bunch of other things that he was getting recognized for. And suddenly he had like a little business and we started meeting off and on about that you’d take me out to lunch, and just asking my advice. And then about a year and a half after that I was working at a separate company. And he came in my office because I hired him and he’s like, I don’t want to do this anymore. But I got an idea because people keep asking me about social media and how to do it for their business and that day Bad Rhino was born.