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Seasoned business leader Mark Scrimenti is the Fractional COO and leadership coach at Vivid Path Consulting. Vivid Path Consulting is a firm committed to growing purpose-driven businesses for sustainable profitability and maximum impact. Mark has over 20 years of experience in business and has worked in e-commerce business operations, software product development, digital marketing, content strategy, and customer service. Additionally, Mark spends his time as the COO at Netconcepts, a cutting-edge digital marketing agency dedicated to achieving results for its clients.

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Here’s a glimpse of what you’ll learn:

  • What does it mean to be fractional?
  • Mark Scrimenti explains his role as the Fractional COO at Vivid Path Consulting
  • Why companies need to start with a purpose and framework
  • Common changes that most companies need to implement
  • Mistakes management and recruiters make during the hiring process
  • Mark’s impactful advice: avoid hiring talent that doesn’t fit into the company culture
  • What does it mean to be purpose-driven?
  • Why your business needs a sustainability statement
  • Does your company need to be B Corp certified?

In this episode…

Many companies in the infant stage need business coaching. The popular saying “what got you here won’t get you there” is usually the mentality to take an organization to its next level of growth. The person that usually helps a company reach higher stages of success, including profitability, is an operations professional.

So why does a company need an operations professional? Veteran business leader Mark Scrimenti explains that the role of an operations leader helps a company define its vision and purpose. Additionally, an organization needs to commit to a framework to manage the business. But why is using a framework so critical to a company’s success?

In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with the Fractional COO of Vivid Path Consulting, Mark Scrimenti. Together, the two of them “geek out” over frameworks and processes, sharing why a company’s foundation should be built on purpose and framework. Additionally, Mark shares mistakes to avoid in the hiring process, why companies should avoid onboarding talent that doesn’t align with company culture, and three types of framework software.

Resources mentioned in this episode

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Episode Transcript

Intro  0:15  

You are listening to Inspired Insider with your host, Dr. Jeremy Weisz.

Jeremy Weisz  0:22  

Dr. Jeremy Weisz here, Founder of Inspired Insider, where I talk with inspirational entrepreneurs and leaders. Today is no different. I’m here with Mark Scrimenti of Vivid Path Consulting. And before I formally introduce you, Mark, I always like to point out other episodes, people should check out the podcast and since we’re going to be kind of geeking out on frameworks because Mark loves frameworks and uses a lot of frameworks in his work. You could check out the interview, I do Gino Wickman, who is author of traction and other books. I did interview with Mark Winters was the author of Rocket Fuel, which is which is great talking about the you know, the visionary integrator and Mark’s gonna speak to that as well. So check out that those and many more on This episode is brought to you by Rise25. At Rise25, we help businesses give to and connect to their dream 100 relationships. And how do we do that? We help you run your podcasts. We actually are an easy button for business to launch and run your podcast. And you know, for me, Mark, the number one thing in my life is relationships, I’m always looking at ways to give to my best relationships. And I found no better way to do that than the profile of the people in companies I most admire and how the mind podcasts over the past decade. So if you have thought about podcasting, you should if you have questions, you can go to To learn more, or we have lots of free content on our podcast. And you can feel free to email us anytime, with questions some. So I’m excited to introduce Mark Scrimenti is a Fractional COO and leadership coach. And he’s dedicated to building purpose driven businesses for sustainable profitability and maximum impact. You know, he’s done some research and one of the frameworks he’s looked at is the B Corp framework, which we’re going to talk a little bit about. And he learned the ins and outs of growing a business and leading the scale up of an online retailer from $40 million to over $140 million in sales. And since then, he’s been working with small to medium sized businesses to develop and implement and execute the operational infrastructure, the teams, that grow strategies, basically anything they need to get to that next level. So Mark, thanks for joining me.

Mark Scrimenti  2:31  

Thank you, Jeremy. It’s great to be here.

Jeremy Weisz  2:33  

Talk about Vivid Path Consulting. And I know I introduced a little bit about what you do, but fill in some of the details.

Mark Scrimenti  2:41  

Yeah, I appreciate that. That was a long intro. Very generous. So I, I’m a fractional COO. And I don’t know if everybody knows what fractional is, I find that maybe about half the people I meet still don’t. So maybe I’ll touch on that. And that means that I am working for multiple companies simultaneously, on a part time basis. So I usually have two to three clients at one time. I also do coaching, that’s a separate part of my business, although being a COO, especially on a fractional basis typically involves a lot of coaching as well. A lot of the companies that work for are sort of in their infancy. They’re, you know, what, a $2 million in growth looking to get to that next level, I work with larger companies as well. But I think that $2 million, kind of a breaking point. And, you know, so there’s different skills and activities involved lifting from that first stage, the second stage versus further up on on the ladder, but you know, I work in the business, so I’m not a consultant, like I’m not, I’m not dropping 16 pounds of paper on your desk and saying, you know, I’ve diagnosed all your problems, here, here, my ear, my why solutions, good luck. And by the way, it you know, gotta pay me right now. It’s more like I’ve, I’m in the business on a basis, it could be once a week or twice a week, but I’m managing people, I’m working with your employees, I’m a member of your team. And the advantage of working with a fractional person is you bring the experience and skills. But you don’t need a full time person. So at this point, you probably couldn’t afford one. But what I can do in a shorter period of time could be just what you need to gauge the next level. And I can usually accelerate that growth faster just because I’ve done it before.

Jeremy Weisz  4:38  

What’s a common stage mark, that people that’s a good fit for you? Right? Where they’re like, You know what, we’re at that kind of awkward stage where we, we really can’t afford a full time COO. Because I know eventually what you do is you get to a place where they can and you help even hire and train and find that COO, as well. So what’s that that first stage? Or someone’s like, you know what? Maybe they don’t even know it yet. But like, I think we meet a Mark.
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