Kevin Donlin is the Founder of Client Cloning Systems, a company that helps executives leverage the power of direct mail, email, and warm calls. Kevin has been involved in marketing since 1994 and sold one of the first ebooks online, which was the beginning of his e-commerce journey. By the late 90s, he was a Webmaster for FedEx, where he worked with some of the pioneers of online marketing.
Since 1998, Kevin has been a copywriter and marketing advisor, delivering sales gains of more than $1 million on multiple occasions through direct mail and online marketing. He’s been interviewed by ABC, CBS, NBC, The Wall Street Journal, The New York Times, Fortune magazine, and many more. He’s a co-author and author of five marketing books.
Here’s a glimpse of what you’ll learn:
- What is Kevin Donlin’s Client Cloning Kit?
- How sending direct mail in unique packaging increases open rate
- The objections people have for paper mail — and why it doesn’t matter
- Some cool lumpy mail examples
- Kevin’s method for writing promotions that generate millions
- The importance of knowing your customer’s hidden desire
- Netting $100 million through direct mail
In this episode…
Is your business or product helping your customers avoid immense pain? If yes, why aren’t they rushing to do business with you and grow your revenue? One reason: you’re marketing like everyone else. What if there was a way to break people’s patterns, trigger their emotional hot buttons, and get them to buy?
Paper mail and direct response marketing are how to do it. Why? Because anything in print will be more believable and valuable than what you read online. But the secret is knowing how to unlock your customers’ hidden desires, communicating in their language, and solving their pain. Ready to roll?
Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Founder of Client Cloning Systems, Kevin Donlin. They discuss what the Client Cloning Kit is, why the value of paper mail outweighs the cost, how to write copy that pushes people’s emotional buttons to take action, and generating millions in revenue through direct mail. Stay tuned.
Resources mentioned in this episode
- “[Chicago Business Series] What Inspires Perry Marshall? Author of 80/20 Sales & Marketing”
- “Boardroom Inc: Light Bulb Moments after 1.3 Billion pieces of direct mail – with Brian Kurtz [Big Lessons]”
- “From Maxwell Street to Infomercials with Ron Popeil”
- “[ONE QUESTION] The Hard-Hitting Truth About High Performing Companies with Steve Adams of Tiger Neuroscience”
- Joe Sugarman on the Inspired Insider Podcast
- Bond Halbert on the Inspired Insider Podcast
Sponsor for this episode
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Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.
The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.
Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.
Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.
Insider Stories from Top Leaders & Entrepreneurs…
Jeremy Weisz 0:19
Dr. Jeremy Weisz here, Founder of InspiredInsider.com where I talk with inspirational entrepreneurs leaders and this is also going to be part of the giants of direct response series and I’m going to introduce Kevin Donlin in a second. Before I do Kevin, I always like to point out other episodes, people should check out the podcast and who are some of the other cool copywriters, direct response marketers on the planet so you can check out the interview with Brian Kurtz who wrote Over Deliver who Kevin knows Perry Marshall wrote 80-20 sales and marketing. Ron Popeil, who’s the godfather of infomercials Unfortunately, he passed away recently, but in so many more, so check out inspired insider.com Kevin any favorites for you have your favorite direct response marketers, people you’ve learned from?
Kevin Donlin 1:08
I like all those guys Perry’s terrific. Ron Popeil was a giant Brian’s super, super generous guy. Yeah. I would rank them pretty highly all of them. I think. One of my early favorites and enduring favorites is Jay Abraham. He’s He’s when he does a cartwheel. It sounds like a stack of books falling over because he’s got so much knowledge in his head. And now he and Dan Kennedy are two big influences on me but I could go on we don’t have time for my hands.
Jeremy Weisz 1:38
Yeah, no, I love it. Because it’s, you know, selfishly I asked because I like to go follow and read the the materials of maybe people I don’t know or maybe you know, you recommend so I’m I’m open ears keep going like Who are some of their favorites?
Kevin Donlin 1:53
Well, it’s too bad. We lost Joe Sugarman recently. He was incredible. It’s always I’m a big fan of the guys who came up on their own and really had to scramble and he you know, he had a background in the military. Just like Joe Karbo, by the way. Joe Karbo was another giant. They came out in the military, and bam, they built incredible businesses