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Steve Adams is the CEO of Tiger Neuroscience, a company that helps decode and optimize human performance. It’s a science-based approach to improving performance and their formula is performance equals skill minus interference.

Steve went from being the largest franchisee of a national pet supply chain to Tiger Neuroscience. Their mission is to contribute to the well being and performance transformation of people, and they specifically help professionals, entrepreneurs, and biohackers.

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Here’s a glimpse of what you’ll learn:

  • Steve Adams talks about how to stay on leadership and high-performance path
  • Steve’s favorite leadership and business books
  • How to inspire intrinsic motivation in your team for high-performance
  • Steve talks about where to begin success training for your company
  • A low moment in business Steve and how his core values helped him get through it
  • How Steve’s proudest moment made him truly understand why he had gotten out of banking.

In this episode…

Everyone wants a high-performing workforce to drive their company’s growth, but not a lot of people know how to reach that goal. Steve Adams has cracked the human performance code and grew a pet supplies shop into a hundred million dollar company, and he says that a big part of that is intrinsic motivation because you can’t motivate anyone consistently externally.

Learn more about Steve Adams of Tiger Neuroscience in this episode of the INspired INsider Podcast with Dr. Jeremy Weisz. They will be talking about how to build capacity for leadership and continuous growth, instigate intrinsic motivation, and the realizations and learnings that came with Steve’s lowest and proudest moments in life. Stay tuned.

Resources Mentioned on this episode

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Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

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Episode Transcript

Jeremy Weisz
Dr. Jeremy Weisz here founder of where I talk with inspirational entrepreneurs and leaders like the founders, you’ve heard of some you’ve never heard of, you know. And Steve, I love talking about the challenge story. So I had Maurice Navone on who is the founding engineer at Mobileeye, Mobileeye. They, their journey was they were acquired by Intel for $13.2 billion. Okay, they are fueling the autonomous vehicle revolution. What struck me though, is not that what struck me was, there’s points in the journey and you could relate to this and we’re going to talk about you know, I’ve Steve Adams, and we’re to talk about His journey but what struck me was that when we said throughout, he had to take pay cuts, he had to work really long hours. And we only see the end of the journey we don’t see the journey and he had to go back at one point to his kids and his wife and go, I, I’m cutting my salary, we are pulling out of all extracurricular activities, we can’t have any niceties. We can’t go out to eat, we can’t order in nothing. And that’s like the reality of the journey. And, and I love hearing those stories, because that’s the reality for any business owner pretty much. But we only see the success after 20 years. So I love putting a spotlight on those things. So check out that the founder of p90x talks about like some crazy things with him making money as a street mind before he you know, took off and many many more on Inspired Insider, so check out those episodes. This You know, this show is brought to you by and funded by my company Rise25, which I co founded with my business His partner John Corcoran, and what we do is we help b2b businesses connect their dream 100 clients and referral partners. And we help them by running their podcast and the podcast. Steve, I tell people, it has to generate ROI, because that makes it sustainable. And then you keep doing it. Even if it’s a passion for someone, if it’s not generating ROI, you stopped doing it. So we want to make sure yes, it produces amazing content, but it needs to generate a return and serve the business itself. I think there’s a bigger purpose for we do. I do consider this podcasting, leaving a legacy for my guests and for myself and short story. People can go to the about page to watch the full interview. My grandfather was a Holocaust survivor, and his legacy lives on because the Holocaust foundation did an interview with him. So you can actually watch that full hour interview on my about page. And that’s really what fuels my motivation and inspiration and I will never have Stop podcasting or perusing content just for that fact alone of leaving leaving a legacy. So if you have questions about podcasting, we’ve been doing it for over 10 years, go to and [email protected]. I am excited to introduce today’s guests and I want a big big shout out to Eric Douay runs Fair Merchant Solutions. For decades, he’s been helping the hotel travel and grocery industry and other industries with pan processing, and specifically higher risk transactions. So check out you know, and before we start talking, Steve, I hit record. We were like who who’s an amazing person in our universe and Kevin Thompson came up and Kevin Thompson runs Tribe for Leaders. So shout out to you, Kevin. I actually talk to you later today. I’m Steve. Steve Adams is CEO at Tiger Neuroscience which helps decode and optimize human performance. What it is it’s a science based approach to improving performance. Their formula is this. It’s maybe probably, I guess, Steve safe to say it’s simple but not easy. So performance equals skill minus interference. So they want to eliminate interference. He’s gonna talk more about that. Steve went from being the largest franchisee of a national pet supply chain, to Tiger neuroscience, which their mission is to contribute to the well being and performance transformation of people. And they specifically help professionals, entrepreneurs and biohackers. Steve, thank you for joining me. I totally appreciate

Steve Adams
Thank you, Jeremy. Happy to be on the show with you.

Jeremy Weisz
What are some of the things that allowed you to grow? Maybe leadership wise or systems wise or hiring wise? What What advice do you have?

Steve Adams
So I you know, multiple things that isn’t an easy, simple answer. But what I’ll say is you have to be a voracious reader and learner because if you’re going to grow and adapt and adapt properly, you’ve got to Have lots of input. So you got to read a lot. That’s one thing. I read 100 books a year since I was 19 years old, 20 years old. And I’m 56 now. So you do the math. Yeah. The other thing is you really have to dial in your, your core value proposition and know because you can’t scale on a weak value proposition to validate that no, it’s good. And I had helped there because we had a franchise that was validated. And so the next thing is you know, I didn’t do that alone. I had two brilliant partners that were real estate guys. I my weakness was real estate, I knew operations and leadership and, and all of that and marketing. I didn’t know real estate, so I partner. So you’re going to need to partner to do that you’re going to need to build investors. You know, because it is to replicate what we built would have taken, you know, $40 million of cash to get that to happen. To store asset base. The other thing is, you know, learn leadership, you’ve got to understand leadership in you know, and I developed a culture there with the team based off the principles of intrinsic motivation, meaning everybody in the company had to have their own intrinsic motivators to be on the team. And that’s what was going to give us the ability to deliver a Disney like experience in our stores. I couldn’t do that by Fiat. I couldn’t yell at people to do it, that had to come out of their own energy. And we were successful in doing that. You have to you have to know your numbers, you know, and break down because a business it gets that big, you got to break it down into small pieces and isolate the economics of each piece and be able to understand that how it contributes to the whole and that’s probably enough.

Jeremy Weisz
We’ll talk about thank you for rallying off. That’s you know, it is a Big question and topic. What were some what are some of the leadership books that you have read that have been or books in general in business or leadership that you have been some of your favorites?

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