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Steve Adams
The leadership challenge by Kouzes and Posner. Great book on leadership. I really like good, great, you know, it’s getting dated now and older, but the concepts are still really good. He’s got to ignore some of the companies. Yeah. The then I like John Maxwell’s leadership work because he takes a squishy, complicated subject, and makes it simple. That’s his gift of communicator. And it doesn’t matter that he comes out of the faith community. The man knows leadership, and I’ve used this material for going on 25 years now to train my leaders underneath me

Jeremy Weisz
anything about intrinsic motivation?

Steve Adams
Yeah. While there’s a really good book by Daniel Pink, who pop writes a layman’s version of it, called drive? Yeah, you know, it’s there’s three things you need to know out of that. One is you have to create purpose that everyone aligns with and buys into. The second thing is you have to create a path to mastery for each person in the organization so that they feel like they’re growing. And when you do that, that escalates engagement. And then the last piece is, you have to empower them. So think about it. If you’ve, if they’ve bought into your vision, and you’ve trained them up, you got to let them go. And so that was the key for my company. I had store managers, we had converted them to coaches. They were basically life coaches. And we had cashiers writing $5,000 orders. We had anybody in the store could do anything, and we were getting parents, we and we’ve had everybody do their own core values and mission statements. goals and we would do monthly we called careerbuilder interviews where we talk about how they’re progressing. And so we would have parents of teenagers ask us, what are you doing with our kid There are so much more focused. And so really what we did was we turned our company into a success training company in that great customer service, which led to growth. Yeah, all out of intrinsic motivation.

Jeremy Weisz
That I mean, I wrote that down and stars on my paper here. I think that’s your next business book whenever you decided to write it. The title could be intrinsic motivation, how you go from zero to 100 million dollar company. There’s your subhead in your title. Possibly. I think in book titles, Steve for some reason. That’s really cool, because that’s really what almost seems like it’s the core center of it because you can’t do that alone. You need everyone to do help. And you also need everyone to help An interesting amount of motivation like an outside Corvallis, they need to have like this intrinsic motivation to actually do it.

Steve Adams
I agree you can’t motivate anyone consistently from the outside, they’ve got to do it themselves. And I’m also against the superstar CEO kind of thing. It doesn’t really exist. It’s great companies are built where everybody’s bought in.

Jeremy Weisz
Is there anything you know, with that process? Like you said, you had a sales training company is masked as like pet supplies or whatever? What are success trainer? Yeah, success training. What are what’s another aspect of success training that someone in their own company be like, what else should they do? What else should they implement? Where should they start and that success training?

Steve Adams
Well, you know, one area that this is self serving to me, but I’m really mean this program is called maximize, and it’s not on the website

Jeremy Weisz
yet because we’re gonna it is on the web. It sounds Step three, Maxwell. Well, it says flow state training. Yeah.

Steve Adams
The So what that’s about is, is you know, and we have it Step three, because you need to have the other stuff out of the way first to be able to do it consistently. But the concept is you can engineer flow and be your life. It’s trainable, it’s highly researched. And there are triggers things like autonomy and the challenge. The challenge, skill, balance, risk, different areas you can so I’m going to bring them back to your question is a company of a leader of a company who wants to create a culture that wins can engineer this stuff into their company, not only their own lives, but they can engineer it into how they structure how people work. So one of the examples is the I have three people that work for me, we’re a small company right now. But all three of them have total autonomy in their schedule. So you can get up when you want. You can go to bed when you want. You can work when you want you can go Encourage them take an hour a day and go do something they really love outside of work. Because there’s pattern recognition and recovery built into that. That’s autonomy. So I’ve built autonomy into our company. It’s like Patagonia does that their people anytime they want to go surfing they can.

Jeremy Weisz
You Yeah, I love it. Um, you know, do you are you allowed to share the working title of your new book? Or that’s still in progress? Yeah,

Steve Adams
unless the we’re pitching it to publishers. In June, they might change it, but yeah, well, right now it’s decoding human performance, the science of reaching your potential.

Jeremy Weisz
So right now is geek decoding human performance.

Steve Adams
Okay, reaching your potential, most flexible on the subhead I the I really am kind of committed to that title because that’s what we’re trying to do for people is take a complex subject decode it for And make it simple in a way that they can take action on

Jeremy Weisz
what’s the what’s the subhead again,

Steve Adams
the science of reaching your potential. Okay. The thought behind that is, is that integration of physiology and psychology? Yeah.

Jeremy Weisz
I have a pitch for a title for you. Okay. So when I wrote what I wrote down, Steve is been what people want, but top performers want, what I want is to get in the zone. And so I wrote that down because that’s what you help people do. We do you help people get in the zone, or some version of that, right? I don’t know. Um, so that’s my pitch for the title, something in that effect is the end result get in the zone. That’s what I want. Like if I read that title, what’s up? Maybe in the sub header? Yeah, but if I read that, like, how do you get in the science behind getting in the zone, like okay, Like Sign me up? You know that’s my pitch for you on that. Last question I always ask you first of all thank you everyone should check out tigerneuro.com that’s Tiger like a tiger and then and n e u r o.com check it out. There’s a self discovery quiz there whichever should take and just just browse around right now just for your health.

Steve Adams
What I would ask is if you’re interested, you know, hit the free consult button. We do an educational call we don’t hard sell anybody and myself or one of my performance coaches will talk to you and explain it in more detail. Totally.

Jeremy Weisz
Yeah, I mean, for your sake for your company say probably from your balance of your your family life sake. Also. There’s two questions I was asked Steve since inspired Insider, I always ask what’s been a low moment and how you push through And then what’s been a proud moment on the other end on that journey what’s been a really challenging moment, time that you could think of and then how you kind of push through it

Steve Adams
I resonated with that early story you talked about about a guy coming home and saying no extras. I have similar story you know, I left banking was a you know, 31 year old kid that had a couple hundred million dollar lending division reporting to them. Six months later, you know, we’re losing money and have no income and I come home and my daughter’s comes up to me, when I walked up to the bedroom at night after I’d work too long. You know, she’s only like three, and she gives me a hug and, you know, asked me where I was and why has gone so long and I held her and kind of got her to fall back asleep. And I remember just thinking What have I done? I you know, I’m saying Sitting here broke. I can’t even take my kids to McDonald’s and I’m working my full tail off. And just six months ago, I had the world by the tail. And, and, but, you know, I, you know, we’re all like that and weak moments, but I you know, I had a core, you know my head of why I wanted to have an unconventional approach to time I wanted to do things with my kids and my family that I couldn’t have done if I was going to rise up in a big fortune 500 Bank. And and, and so that was a low point.

Unknown Speaker
Probably so it

Jeremy Weisz
was it was it that core value of you wanting something more? That’s what kind of pushed you through that moment of because it’s like heartbreaking. You know, when your child is like, Where were you? They they just shoot straight, like Where have you been? You’ve been working too much. I don’t see you anymore.

Unknown Speaker
That type of thing. It cut right to

Steve Adams
Yeah. And, and so Yes, that’s, that’s what got me through it because I knew, you know, I just needed another year or so and it was gonna be fine. And it did it proved out it was but that was a low moment because it was the convergence of comparing what I had, where I was now being exhausted and having this precious little girl who’s now 26 you know, 27 years old, you know, there with me. So that that was probably that was a low point. I have more but that was one.

Jeremy Weisz
I don’t want to make this into like a, I don’t know make you cry on the interview. So I will make it go through all though. But it is

Unknown Speaker
high. Yeah,

Steve Adams
that’s the opposite of that. But it’s related to the same idea was my son was a baseball player. He ended up playing in college as a pitcher, pitcher, left handed pitcher. And when he was seven years old, he loved baseball. We went down to a Detroit Tigers Chicago White Sox game, we’re Tigers fans.

Jeremy Weisz
Cubs fan. So no, no worries about that. Yeah,

Steve Adams
that little sneaker I was 3536 at the time and I had never gotten a ball my whole life, his first game. The outfielder for the Tigers flipped the ball up to him in between innings. And he just thought like, this is what happens, you know, at the game. That’s normal. So we were leaving. And I remember a sports illustrated story. We’re talking about a father and son going to all the parks in one summer. And I said to Collin at the time, I said, Hey, buddy, what if we went to all the major league baseball parks in the family before you go to college, and he’s like, let’s do it. So we were able to do that we all 3030 or 32 parks, and so the high point for me was the all star game in 2013. One of my vendors, paid for two high end tickets for the whole week for me and my son to go because they’d heard about our story. We’d finish this earlier. That summer in San Francisco is our last Park. Wow. And so we’re able to go and it was, you know, that one kind is a tear jerker for me because I think I can go right back to being in New York City and adium. And thinking about walking out of there for the last time and realizing we had done it and it all tied back to why I got out of banking first. Yeah,

Jeremy Weisz
you could have the flexibility to just go into all these stadiums,

Steve Adams
right? Yeah, love it. Your family all winter girls went to about half the games.

Jeremy Weisz
They went over your top two favorite stadium. So the all star game is probably the culmination of everything that were your top two favorite stadiums.

Steve Adams
Pittsburgh Pirates, because it’s a neat place with a unique view at night and then I’ll then obviously Wrigley but between Wrigley and Fenway Park, you know?

Unknown Speaker
Yeah, that’s the number one question we’re asked.

Jeremy Weisz
Oh, what are your favorites? Yeah,

Steve Adams
it’s probably another book that needs to be read to just start getting

Jeremy Weisz
Well that could also be actually part of intrinsic motivation and the subtitle is how you go from whatever you know not going home you know, having your son or daughter say, you know, where have you been to stadium going to stadiums around the world or whatever stadiums across

Unknown Speaker
that way. But Steve,

Jeremy Weisz
thank you so much for I totally appreciate your time, your expertise, sharing your knowledge, people can check out tigerneuro.com, and just thank you again.

Steve Adams
Thank you, Jeremy. I’m very grateful for being a guest.