Fake News And How to Get on the Today Show with Christina Nicholson of Media Maven

Christina Nicholson is the Founder of Media Maven and Podcast Clout. Media Maven is a full-service public relations agency that specializes in owned and earned media. At the same time, Podcast Clout is a service that makes it easy for you to find the right podcasts to be a guest and catapult your brand.

Christina is an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, and excelling in social media, photography, and live TV.

She’s been featured in Forbes, Fast Company, the Huffington Post, Time, Yahoo!, PR Daily, All Business Experts, CNN, WTVJ in Miami, WPTV in West Palm Beach, News 12 in New York City, and many other media outlets. More importantly, she has gotten her clients on everywhere from Good Morning America and all over the media.

 

Here’s a glimpse of what you’ll learn:

• Christina Nicholson shares why she thinks fake news is partly your fault
• Why does the media choose to show fewer positive news?
• Christina shares her work as a TV reporter and anchor helps her determine how to make brands newsworthy
• Why you should never let your product or offering lead your media pitch
• How Christina helped a fitness app get on the Today’s Show
• Look cool or make money: the power of niching when pitching to the media
• The DNA of a good pitch
• How to leverage earned media exposure to profit your brand
• Christina talks about the backstory of Podcast Clout
• How Christina helps brands with PR through Media Maven

In this episode…

Hate fake news? According to Christina Nicholson, Founder of Media Maven and Podcast Clout, it’s your fault that there’s so much of it everywhere. She explains that how you consume and engage with content determines the types of content that media produces. And with social media depending on user-generated content, everyone is now deeply a part of what makes up the media and everyone is now media and equally responsible for fake news.

However, despite the proliferation of fake news, everyone—including businesses—can’t do without the media. As a brand, you want to get your story in the right media channel to grow your business, but how do you cut through the noise to land publicity for your brand on a platform like Today Show? Who should you be pitching for promotion, and what’s the DNA of a great pitch?

Tune in to this episode of the Inspired Insider Podcast as Dr. Jeremy Weisz interviews Christina Nicholson, Founder of Media Maven and Podcast Clout, about fake news and how your brand can avoid being entangled with it. They’ll be going deep into the pandemic of fake news as Christina explains why it’s everyone’s fault that it’s everywhere, how to earn media and leverage the exposure to profit your brand, and she also shares how her companies help brands get the media attention that they need.

Resources Mentioned in this episode

• Media Maven
• Podcast Clout
• Christina Nicholson on LinkedIn
• Christina Nicholson’s model pitch to Pat Flynn

Special Mentions:

• Christina Nicholson’s Ted Talk: Fake news. It’s Your Fault
• Little Words Project
• Midas Project Spark
• Tom Schwab on LinkedIn
• Jason Swenk on LinkedIn

Related Episodes

• Joey Gilkey on Inspired Insider Podcast
• Jason Swenk on Inspired Insider Podcast
• Ian Garlic on Inspired Insider Podcast

 

Episode Transcript

Jeremy Weisz

Dr. Jeremy WeisZ here, Founder of inspiredinsider.com I talk with inspirational entrepreneurs and leaders. If you could see I’m here with Christina Nicholson, who I’m going to properly introduce in a second. Christina, I was thinking of a few past episodes that were good that people should check out. And you know, our some of our friends who are other agency owners, Joey Gilkey, you should check out him Jason Swenk, you should check out him Ian Garlic, I was actually I love his podcast. So check out Ian Garlic, Garlic Marketing Show and Christina was on there as well. And before I introduce Christina, this episode is brought to you by Rise25, and I co-founded Rise25 with my business partner, John Corcoran. And Christina, when I’m thinking about, you know, my network in my business, I’m always thinking of ways to give to my best relationships. And I’ve seen over the past, you know, over a decade, no better way than to have a podcast, it’s allowed me to profile, some of my favorite people, the people I respect, and I love and admire and want them to share their thought leadership with the world. So that’s what we do actually, at Rise25, we are an easy button, we help you launch and run your podcast. So it makes sense for your business. So if you have questions, you can go to rise25.com. And learn more and contact us. I am excited for today’s guest, Christina Nicholson, you know, a pretty amazing journey when I did the research. And she’s founder of Media Maven, and also founder of the software, Podcast Clout, and she’s an award winning journalist. With more than a decade of experience. She’s done anywhere from anchoring, writing, blogging, video production, everything, and she’s been featured in Forbes, Fast Company, the Huffington Post, Times. Yeah, all over the place, media, all that she can be seen on TV. More importantly, Christina, it’s like you’ve gotten your clients everywhere, and anywhere. That today’s show and all sorts of mainstream media, but you talk about some of the, you know, niche media is even better. So people can check you out at Media Maven.com, and they can check out Podcast Cloud So thanks for joining me.

Christina Nicholson

Thank you so much for having me, Jeremy, excited

Jeremy Weisz

to show you here, right here. And if people don’t know, there’s podcast cloud as well. And so we’ll talk about that. But, you know, I wrote on the title of this is fake news, and how to get on the Today Show. So you did an amazing talk a TED talk about fake news. And you saw this firsthand. What were you referring to? And how is it? How do you see it relevant today?

Christina Nicholson

Yeah, so the full title was fake news. It’s your fault. You hear everybody talking about fake news. And they blame the media, which can we stop saying the media like, right now, if you are on social media, you are part of the media. So like, stop with the media that that is? It’s easy, you just can’t do that anymore. But basically, fake news being your fault. It’s just people getting online and believing whatever they want, and sharing it. And that’s how news spreads whether or not it’s real or not a lot of people. Even today, when we talk about mainstream media, and they watch TV, sometimes they’re watching opinion shows, they’re watching talk shows, and they don’t take the time to actually think about what they’re watching. And they say, Oh, this person said this, that’s not true. That’s a lie. And they go on a tangent about it. But it’s like, well, you were watching a talk show, you’re watching somebody share their opinion, you weren’t watching an actual news broadcast. And then you look at people will consume things, and they will comment on things. And they will engage things with things. And sometimes they hate what they’re watching. And they’ll leave negative comments, and they will share it and say something terrible about it. But that only fuels the fire, meaning you’re gonna see more of it. An example that I shared in my TED talk was the Kardashians. If you see any story about any one of those ladies, and you look at the comments section 99% of what you’re going to see is negativity. But those people that are posting those stories, those news outlets, they’re going to go on their back end, and they’re going to look at their insights. And they’re going to say, oh, wow, this story about Chloe organizing her garage, that got a whole bunch of engagement. So let’s show more of Chloe, let’s show more of her sisters. That’s because you’re engaging with it. I would see every day in the newsroom we would go into into work and we would see the ratings from the night before and it proves to us That people liked watching those negative stories, they liked the shootings and all of the bad things happening on local TV. Because when we would switch to a positive story, they would change the channel. So it’s your actions that are determining what you are seeing. And that’s, that just speaks to how you should react to the news. If you don’t like it, then don’t engage with it. And you need to also remember, I feel like sometimes I’m talking to my Boomer parents, like, let me explain to you how easy it is for anybody to put anything on the internet. It’s super easy, and it doesn’t always mean it’s true. Like people will see me themes, and they will think these means are true. Sanders. Yeah, like, did you know Bernie was skiing on a mountain? No, he wasn’t. Like you, you have to consider what you’re looking at consider the source. Is it fact or is it fiction? And a lot of times, people I mean, let’s, let’s be honest, people don’t care. They sometimes know it’s not fact. But because it coincides with their personal belief, they’re going to share it and pretend it’s fact. And they’re going to use that as an argument. So that is why fake news is your fault. That kind of sums up the TEDx talk.