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Amanda Holmes is the CEO of Chet Holmes International, a privately held company founded by highly publicized thought leader, Chet Holmes. The organization aims to help small to medium-sized businesses grow faster, better, and smarter. They have assisted over 250,000 businesses worldwide. It’s the home to The Ultimate Sales Machine book, which was voted in the top 110 most recommended marketing and sales books.

Troy Aberle is a Coach for Chet Holmes International. He’s worked with many companies and helped them sell over $400 million. He’s used methodologies from Chet Holmes International to sell $12 million to prospects that were not interested and sold an entire year’s quota in one week. He also runs a life and business strategy company.

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Here’s a glimpse of what you’ll learn:

  • What does Chet Holmes International (CHI) do?
  • A sneak peek into the new edition of The Ultimate Sales Machine
  • How — and why — did Amanda Holmes take the reins at CHI?
  • Troy Aberle talks about how he discovered CHI
  • What is the Dream 100?
  • Mistakes people make when defining their Dream 100
  • Why you should avoid vanity metrics
  • Education-based marketing: what it is and why it works
  • How Troy generated over $20 million in sales by selling to previously uninterested prospects
  • Amanda’s relationship with Russell Brunson and how she met a dream client, Dave Woodward

In this episode…

How do you double your sales in 12 months? Will you increase marketing spending to reach more potential customers for more sales? What if there’s a way to double your sales and not spend more on customer acquisition? The Dream 100 is the fastest, least expensive way to do so.

The Dream 100 is the strategy that has doubled the sales of more companies than any other. It is based on the principle that there are fewer better buyers than there are all buyers. That means marketing and selling to your Dream 100 is cheaper than marketing and selling to all buyers. Unfortunately, many people do not understand the concept of Dream 100 and how to use it to multiply their sales. Don’t want to be one of them?

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Amanda Holmes and Troy Aberle, both from Chet Holmes International. They discuss the elements of a Dream 100, why it is the fastest and least expensive way to double sales, and how to find your Dream 100 and market to them. Stay tuned.

Resources mentioned in this episode

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Sponsor for this episode

At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.

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We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.

Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90xAtariEinstein BagelsMattelRx BarsYPOEOLending TreeFreshdesk, and many more.

The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.

Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.

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Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.


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Episode Transcript

Jeremy Weisz 0:19

Dr. Jeremy Weisz here founder of where I talk with inspirational entrepreneurs and leaders today is no different. I’m going to be introducing formally Amanda Holmes and Troy Aberle in a second. I always like to mention other episodes, people check out Amanda and Troy and since we are going to be talking about Chet Holmes and the Ultimate Sales Machine, I mean, this is a book that The Ultimate Sales Machine, I recommend everyone pick up. So if you haven’t heard of it, check it out. So a couple other and Amanda’s showing it another edition is coming out soon. So other episodes that you should check out. We had Michael Gerber have the E Myth and the theme of the books we had Verne Harnish of Scaling Up. Michael Gerber wrote the the write the foreword, the man Yeah, Verne Harnish of Scaling Up David Allen of Getting Things Done Chris Voss of Never Split the Difference. So check those episodes out. They’re all on inspired, insider calm, and this episode is brought to you by Rise25 that Rise25. We help businesses give to and connect to their dream 100 relationships. We do that by running your podcast, right for me, Amanda and Troy the number one thing in my life is relationships. And I’m always looking at ways to give to my best relationships, we tell all of our clients, they need to be studying the dream 100 which is originated from this book. And you know, I’m always looking at ways to give to these relationships. I found no better way over the past decade to profile the people and the companies that I most admire and shout from the rooftops what they’re doing. So if you have thought about podcasting, you should. If you have questions, you can go to rise 20 We’re happy to answer anything that you can throw at us. So check it out, their email [email protected] and today’s guests I’m excited. Amanda Holmes is the CEO of Chet Holmes International, they have assisted over 250,000 businesses worldwide. As I said, it’s the home to The Ultimate Sales Machine. So many of the things track back to this book. Okay, it’s voted in the top 110 most recommended marketing and sales books of all time, you can go to, you could also go to And Amanda, what can they find there? Yeah,

Amanda Holmes 2:43

if you’re looking for what’s holding you back from doubling the size of your company in the next 12 months, you can take a quick five question quiz, and it’ll pop out for you training that’s specifically geared to you.

Jeremy Weisz 2:56

So check out that website. And we also have Troy Aberle who runs a life in business strategy company. He’s a coach for Chet Holmes international team. He’s worked with so many companies such as John Deere, he’s helped sell over $400 million. He’s used methodologies from Chet Holmes International to sell $12 million to prod This is the key point, right try to prospects that were not interested. They were hard knows, and actually got them to buy. He sold an entire year’s quota in one week in this specific instance. So Amanda Troy, thanks for joining me.

Troy Aberle 3:34

Thank you.

Amanda Holmes 3:35

You did that, like in q1, just to make that clear, that just happened. It just happened. It’s still happening. When when I first found out it was $700,000. And we celebrated. We were in a boot camp, he was going through the boot camp, and we celebrated another quarter of a million dollars, and we celebrated $4 million, and it got to 8 million. By the time that I recorded an interview with him. He was to 12 million the week later, and now we’re at over 20 million. I mean, it’s it’s amazing what he’s doing. So I’m so glad that all three of us get to be here on this call.