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Allie LeFevere is the Creative Director and Co-founder of Obedient, a humor branding agency. They turn businesses into unstoppable, unorthodox, unforgettable brands because they believe that standing out is not a matter of taste but of survival. Allie has spent the last decade working with brands to ensure their messaging isn’t a snoozefest.

Before starting Obedient, Allie was the VP of Engagement at a Chicago-based startup. She then jumped ship in 2014 to run her first business developing creative programs for companies like Dell, AT&T, Trunk Club, and emerging small businesses and startups.

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Here’s a glimpse of what you’ll learn:

  • What working with startups and big companies taught Allie LeFevere about making a mark in business
  • How Allie is using her Can They Brand That? show to attract branding partnerships with top companies
  • Brand personality method: how to come up with creative names and taglines for your business
  • Making boring and complicated businesses come alive through humor branding
  • Funny brand names Allie came up with — and how she helped an ice cream brand name their new product
  • Brands Allie would love to work with
  • Top lessons from Allie’s mentors

In this episode…

Ultimately, the goal of marketing is to get your target audience to fall in love with your brand and do business with you. That involves connecting with your audience on a deep emotional level — even if you’re in a lackluster industry. Ironically, many brands see it as “out of brand” to infuse humor strategically to connect with their prospects.

Other brands desire this level of connection with their target demographics, but their brands lack personality. Luckily, Allie LeFevere has developed the brand personality method to turn boring and complicated brands into fun ones… because fun sells. How does this method work, and how are top brands using it?

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Creative Director and Co-founder of Obedient Agency, Allie LeFevere. They discuss the brand personality method, how to make boring and complicated businesses come alive through humor, and more!

Resources mentioned in this episode

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Episode Transcript

Jeremy Weisz 0:19

Dr. Jeremy Weisz here, Founder of, where I talk with inspirational entrepreneurs and leaders, and I’m here with Allie LeFevere of Obedient Agency. And I’m gonna formally introduce Allie in a second. And I always like to mention other episodes people should check out of the podcast. And since we’re gonna talk about, you know, you don’t want brands to be a snooze fest, you wanted to stick out some of the ones I’ve had on, maybe can use your services. Who knows, you know, we had our RxBar on the podcast, we had Jimmy Bar on the podcast, we had Quest Nutrition on the podcast, some, some interesting brands, we had Big League Chew, too. So check out all those. They’re really interesting. And they talk about the journey. And not just the good times, like we’ve heard them, you know, being successful, but some of the tough times as well. So check those out. And this episode is brought to you by Rise25 and Rise25 we help businesses give to and connect to their dream 100 relationships, and how do we do that we help you run your podcast. You know, for me, Allie, the number one thing in my life is relationships, I’m always looking at ways to give to my best relationships. And I have found no better way to do that, over the past decade to have the people and the companies I admire and have on my podcast and share with the world what they’re working on and what they’re doing. So if you thought about podcasting, Allie has several podcasts actually, which we’ll talk about, you should if you have a business, you should have a podcast period. So if you have questions, go to You can ask us any questions that you want, we’re happy to answer them. So I am excited to introduce Allie LeFevere. She spent the last decade working with brands to make sure their messaging like iMessage is not a snooze fest. So if that’s you contact them, she is the Co-founder of Obedient Agency. They are humor branding agency and believe that standing out is not a matter of taste. It’s a matter of survival. Right? How do you stick out amongst all these? You know, when I when I think about Allie I think I’ve had when I was 12 different bar companies on right, they have to stand out they have to have a niche. So they help launch brands and campaigns that hook customer consumers and customers and keep them coming back. They do things like business naming, product naming, tagline, web copy, and so much more. They have been published in Adweek, The New York Times Vice Vogue, Esquire and a lot more and they work at tons of brands, including Blue Bunny, Native Hilton Choice Organics, Clif Bar, even the LA Rams in the Dallas Cowboys. So, Allie, thanks for joining me.

Allie LeFevere 2:47

Thanks for having me. Wow. Just impressed me with my own bio.

Jeremy Weisz 2:50

I mean, in like this, your background comes from, you know, your VP of engagement in Chicago based startup. And also you ran some first business developing creative programs for Dell at&t Trunk Club. I just want to start there for a second, like, what did you learn in the startup world? And then with some of these big companies that now you take into obedient?

Allie LeFevere 3:13

Yeah, well, I think there’s so many lessons in the startup world, I could probably do like a 10 hour podcast with you on that the good, the bad, the ugly. But I think the in terms of what I do now, I think the biggest thing is that you when you are a startup and you’re entering a space for the first time, you really have to make a mark, oftentimes, you are either entering an industry as a, like a groundbreaker. So people aren’t familiar with who you are. And you have to, you have to make your case absolutely clear. And get people excited about what you do and what you are and the value you bring and the benefit you bring to the industry and, and help people understand why you exist. Or you’re entering a really saturated market. And so you have to find some way to differentiate yourself and make yourself a unique, distinct, original voice in the industry and say something people want to hear and connect and relate to your audience. And so, yeah, it’s really, you know, like you said, in our bio, like standing out isn’t just a matter of taste, it really is a matter of like, how do you survive as an entrepreneur, you have to build a really unique, cohesive, memorable brand that people fall in love with for the long haul. So yeah, it was very cool to start in that space and then be able to work the way I do now and actually get my hands very deep and all the creative. So yeah, that’s great.