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The natural foods industry didn’t see Jim Simon and his sister Annette coming. They are the co-founders of JimmyBar. JimmyBar is Jim’s 6th start up and he decided to tackle the food & obesity problem by creating a natural foods company. The company only uses wholesome ingredients that are gluten free and dairy free that people can actually pronounce. Jimmy Bars can be found in Whole Foods, Walgreens, Target, Kroger, and many more.

Here’s a glimpse of what you’ll learn:

  • [0:11] Jeremy’s introduction of Jim Simon, co-founder of Jimmy Bar.
  • [0:57] The story behind the name of the product and company.
  • [5:29] How Jim got their products into the first store and snowballed it from there.
  • [12:39] The advice Jim gives to those wanting to get their food products into big stores.
  • [20:17] The decision to release new flavors of bars.
  • [25:40] Making adjustments to packaging and quantities.
  • [30:35] The unique distribution path food products have to follow.
  • [33:20] Lessons Jim has learned from going through a number of acquisition deals.
  • [39:26] The best stories Jim has heard from customers.
  • [42:53} Jim’s lowest bonus in business so far.
  • [45:32] The most exciting and proud moments for Jim and his team.

In this episode…

The natural foods industry seems to be a crowded market and getting into it successfully would be a tough venture. But that didn’t deter Jim Simon and his sister Annette from making JimmyBar a huge success. They use all natural ingredients that people can actually pronounce to ensure that their snack bars are not only healthy but delicious as well.

On this episode of Inspired Insider Jeremy chats with Jim Simon about the difficulties of getting into the natural foods niche and how he and his sister positioned their company for success with stiff competition around them on every side.

Jim Simon is a great example of what determination, business savvy, and a refusal to accept the word, “No” can do for a startup company. It was his tenacity that kept the JimmyBar team going when things looked bad and eventually got their products into Whole Foods, Kroger, Target, and many other big box retail outlets.

Since JimmyBar was Jim Simon’s 6th startup company he came into it with a wealth of experience from both past success and mistakes he’s made. On this episode Jeremy asks him some of the lessons he’s learned from the past business successes he’s had, including company acquisitions and Jim shares some invaluable tips.

If you want or need to have natural foods on hand throughout the day or for your workouts or trips, JimmyBar is the perfect option to choose. You can hear how Jim Simon has lead the JimmyBar team to success and profitability on this episode of Inspired Insider.

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