[Top Agency Series] How To Thrive Through Marketing and Technology Integration With Vikas Khorana

Vikas Khorana is the Co-founder, CTO, and President of Ntooitive Digital, a marketing technology company and three-time Inc. 5000 honoree. Ntooitive uses innovative technology solutions to achieve clients’ business objectives, deliver meaningful value, and create lasting impact.

Before Ntooitive, Vikas held senior engineering positions with Stephens Media, Cyberworld Inc., and Satyam Infoway. He is also the Co-founder and CEO of TruAbilities, a member of The President’s Club of the Vegas Chamber, and a member of the Forbes Technology Council. Vikas earned a bachelor of engineering degree in computer science from Savitribai Phule Pune University in India.

Here’s a glimpse of what you’ll learn:

• [02:53] Vikas Khorana talks about Ntooitive Digital and what it offers
• [07:18] How Ntooitive uses its four C’s approach to help its clients grow
• [12:10] Vikas discusses leadership and team-building activities at Ntooitive
• [21:01] Tips for retaining talent
• [23:27] Ntooitive’s culture-building activities
• [27:32] Vikas explains Ntooitive’s training process
• [30:04] Ntooitive’s customer success stories about using workflow automation

In this episode…

The business world is evolving, and virtualization and related technology are being embraced quickly. So where can you get a data-driven digital marketing company that helps you leverage technology to grow?

The digital landscape is challenging for many businesses. Digital marketing specialist Vikas Khorana recommends hiring experts to help you in this space. Professionals can integrate marketing and technology to help you achieve optimal results such as revenue growth, increased sales, and customer acquisition. He now shares his journey running a marketing technology company to equip companies with a digital infrastructure that supports their ambitious marketing goals.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Vikas Khorana, Co-founder, CTO, and President of Ntooitive Digital, who shares how they help companies flourish through the integration of marketing and technology. Vikas talks about Ntooitive Digital, the four C’s approach it uses to help clients succeed, how they build and retain talent, and their customer success stories.

Resources mentioned in this episode:

• Ntooitive Digital
• Vikas Khorana on LinkedIn
• Ryan Christiansen on LinkedIn

Special Mention(s):

• Adam Joyce on LinkedIn
• Trever Reed on LinkedIn
• Armando Guerrero on LinkedIn
• Brian Johnson on LinkedIn
• Entravision
• Jeffery Liberman on LinkedIn

Related episode(s):

• “How to Set and Achieve Goals With Ian Garlic, Founder of Video Case Story”
• “[Top Giver Series] The Power of Video Storytelling to Transform Your Business with Ian Garlic of StoryCrews”
• “[Sweet Process Series] How to Save Hundreds of Hours a Month Using Top Productivity Tools with Adi Klevit of Business Success Consulting Group”

Episode Transcript

Intro  0:01 

You are listening to Inspired Insider with your host, Dr. Jeremy Weisz.

Jeremy Weisz  0:22 

Dr. Jeremy Weisz here founder of inspiredinsider.com where I talk with inspirational entrepreneurs and leaders today is no different. I have Vikas Khorana of Ntooitive and before I formally introduce you, Vikas I always like to point out other episodes of the show people should check out and I had since this is part of the top agency series I had Ian Garlic who basically specialize in video case story. filho basically create an amazing case story success story for a company so they can use it in their marketing, Adi Klevit, she actually helps people map out SOPs. So we geek out on all the tools and software that people like to use, especially agencies. And Vikas is going to talk a little about how he is able to connect all those things together to streamline your operations and other things. So that’s great. Before I formally introduce you, Vikas this episode is brought to you by Rise25. At Rise25 we help businesses give to and connect to their dream 100 relationships and partnerships. And how do we do that we actually help you run your podcast, we’re an easy button for a company to launch and run a podcast we do strategy, accountability in the full execution of the podcast. For me, Vikas the number one thing in my life is relationships. I’m always looking at ways to give to my best relationships. And I found no better way over the past decade to profile the people in companies I most admire and share with the world what they’re working on. So if you’ve thought about podcasting, you should. If you have questions go to rise25.com happy to answer anything you throw our way. And I’m excited to introduce today’s guest, Vikas Khorana he’s CTO and co-founder of the Las Vegas-based Ntooitive Digital since 2015. And basically Vikas, I know you set out to build a data-driven digital marketing company that leverages technology, even things such as AI-based blockchain for those of you don’t know what that is, Vikas will probably go into that. But they leverage technology. He’s a strategic executive technology leader, they have success in global planning, capacity, cost projections, IT governance, and many more. And they capitalize on enterpris-level technologies to produce multimillion-dollar savings while helping develop high-performing teams. Vikas, thanks for joining me.

Vikas Khorana  2:46 

Thank you.

Jeremy Weisz  2:47 

So tell people a little bit more about Ntooitive and what you do.

Vikas Khorana  2:53 

Absolutely. So Ntooitive evolved as a concept from a standpoint of looking at the entire world of digital about seven or eight years ago. And looking at what was happening in digital at that standpoint, the arbitrage model, even to date was being hailed as a success. And people did not talk about technology, integrations, people didn’t talk about data. People always talked about channels of execution, oh, let’s spend money on certain social lets go spend money on SEO and other things in terms of what that is. But never did they realize that if you talk about the data, Ntooitive was formed on those principles, our basic core philosophy in Ntooitive is one simple thing. We go with a model called Four C, and our first C in that model is conversion. What I mean by that is, if you have a plan of marketing and execution plan, everything is all around a KPI, a key performance indicator, whether that is a phone call, form, fill in store, attribution, e-commerce sale, heads and beds, whatever have you from that standpoint, even from branded campaigns, the awareness of the campaign can be measured. So everything starts from what a conversion should be, which in turns leads to the second C of ours, which basically is the channel. So with experience of running 1000s of campaigns, but advertisers and white label partners throughout the US and even now beyond US, we’ve gathered intelligence to platforms and use data to tell us a story in which we can recommend and that’s what we do recommend channels and the way the channels are scattered and what kind of philosophy is to use to make those channels click for the KPIs or the conversions. The third scene or picture is created and when we talk about creative, we talk about everything from content creation. You mentioned Jeremy yourself in terms of Rise up, that we’re talking about podcast creation, video creation, content write-ups, actual ads, the ad is looking for a phone call as a conversion, we need to make sure that it’s clickable, and it is actually doing what it does. Ntooitive actually, is basically a 360-degree mark tech solution provider. And once the creative goes into picture, one of the biggest myths in the entire digital picture still today is this archaic reporting that people bring in, what we bring in is our Compute Engine. And that’s our fourth C in the final C, which basically uses AI Mo, to come up with optimization recommendation. So it’s not something that somebody is doing it manually. And it’s real-time reporting service, not something you’re seeing or you put a campaign and let’s see the results after the campaign is done. optimizations decisions are happening in real-time. And that’s what Ntooitive is all about these four are constructed pillars that stand in interior solution stack, whether we are doing a pure agency services, or we are doing mark tech and technology solution, then we are providing to our clients. These are the core pillars we surround ourselves. And that’s what Ntooitive is all about.

Jeremy Weisz  6:34 

Vikas, I love that. And I love for you to walk through an example, and walk me through the conversion channel, create and compute. And if someone’s just listening to audio, I want to say there is a video piece to this. And we are looking at Ntooitive’s website right now. And Vikas I love this, the interactivity of your website, and if you’re looking at is really cool, most websites will just have conversion channel, create compute, but there’s this 3d, whatever you want to call it, these actual pillars here, and you can actually click through on this. So I love the interactivity of how your website works.

Vikas Khorana  7:18 

No, thank you, thank you. And I think that’s where the majority of our solutions are architected everything based on that philosophy, because even our technology solutions follow the same pattern for an example. I would like to talk about a marketing campaign we did for the health plan, and we still doing it. And basically, the conversion for that health plan for us was majorly related to basic, getting, I will say, people to be able to buy insurance from that health plan when the open enrollment period. So that was their one of their goals from a health plan perspective. And what we did is, we looked at that as not a single campaign, we looked at that as multiple campaigns because there are certain kinds of populations available through certain means. So giving you an example, if in a particular DMA there are people If so, these people are help selling plans, which are public plans, like the Obama Care kind of plan. So if there are people in population that is, under the federal poverty line guidelines, we will be able to offer them a better plan. So that marketing tactic will be very different. And then how do we bring that click funnel into picture is how the technology comes into picture. So the first part of the plan from a conversion was okay, we need to be able to get more bodies to buy the plan. The second part of the channel conversion came into picture. And when the channel came into picture is how do we reach where are these people available. So that’s when we bring our avails to. So we call the avails tool that we are launching in the market, one of the first of its kind in which you will be able to get search avails social avails any BT connected television avails email avails household avails all in one single place, with research data that is being presented to you. So we’re not coming out of our own side and saying, oh, this is what you should do. We’ll have data backing that up so that the channel selection has been happening because of the research we are putting into it. And then we also allow the users to understand what the share of voice in the market will be. So if they have a budget-based campaign, for example, they have $10,000 in this example to spend, we will leave that $10,000 based on the channel selection and the share of white that will be the most effective case. And once that is done, then we go back to the health plan and say we need this kind of creative. Mind you creative for health plan is a federal regulated structure. So we have to understand what that means what we can say and what we cannot say, same guidelines exist with banking structures and other federal programs that you have to comply for from a government standpoint, which we follow through. And once we get approvals on those, then we start the plan. Once we start the plan in action, the trafficking happens, the data starts to show up. So it’s always a trickle-down model in terms of the start the tap very little, see what the data is showing you. and optimize to the data. So that the right ROI, or in our world, we call it ROS return on adspend can be achieved by the client. So this is a perfect example in which the store and every single example whether it is a small brick and mortar planning, spend 1000 bucks in marketing, or a multinational doing ad, and products play across multiple regions across the whole world, the measurement has to be there, there will be market statistics or market research that will tell us to do different things in different market spaces based on market demographics, age income brackets, and 160 200 different attributes of behavior that can be achieved. And that’s how we take that data and come up with these results for our customers. And hopefully those customers is where our strength is our churn rate has been extremely low because we have been doing the right thing for our customers for a long time.