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Today we have Shaun Buck, founder of Newsletter Pro. They send out millions of newsletters each year for their customers.

Shaun has built a multi-million-dollar business that crafts customized newsletters for his clients which help them increase retention, get more referrals and acquire new clients. This service is hands off for clients because they print and mail it in-house.

Newsletter Pro made the Inc 500’s 5000 fastest growing companies two years in a row with a growth rate of 2,975%.



Here’s a glimpse of what you’ll learn:

  • [1:20] Jeremy introduces his guest, Shaun Buck.
  • [2:30] Many business leaders are focusing on the wrong things!
  • [4:30] The importance of culture in a business.
  • [12:00] Shaun talks about growth points.
  • [14:00] People need a good goal to push toward.
  • [18:30] Shaun shares his company’s core values.
  • [21:00] Giving Back.
  • [24:00] Systems and tools that help Shaun and his team.
  • [32:00} Shaun gives ideas that help businesses increase promotions.
  • [38:00] People are ready for your product when they are ready.
  • [43:00] Shaun talks about how his teams break down.
  • [47:00] Shaun’s early business experiences.
  • [57:00] How Shaun got into the newsletter business.
  • [1:00:30] What franchise would Shaun consider purchasing?
  • [1:03:30] Shaun talks about his company’s referral program.
  • [1:09:00] Work-life balance and being present.
  • [1:12:00] Shaun shares a life-changing moment.

In this episode…

What have you done to create a healthy and thriving workplace culture in your company? Is it even on your radar? Imagine what it would mean to your team and how it would impact their performance if you honed in on creating a top-notch culture. On this episode of Inspired Insider, you’ll hear from business leader Shaun Buck as he explains his approach to building a vibrant workplace culture and how they focus on giving back to the community around them. What lessons and insights will you walk away with from what Shaun has to share? Listen to this motivational episode to find out!

If you’ve been in the business world for very long you’ve heard the quote from Peter Drucker that states, “Culture eats strategy for lunch.” Has that been your experience as a business leader? How would you describe your workplace culture? Is it humming along or could it use a shot in the arm? On this episode of Inspired Insider, you’ll hear from Shaun Buck as he opens up about the amazing culture he has nurtured at Newsletter Pro. At the end of the day, it’s not about cheesy gimmicks and inspirational quotes, Shaun is truly passionate about creating a workplace that inspires and motivates people to operate at their highest level. Hear more as Shaun dives deeper into this topic on this episode!

With the main engine and drive of most companies revolving around profit, there seems to be very little focus given to corporate responsibility to the surrounding community. How does your company give back to the community around it? If you don’t, where can you start? On this episode of Inspired Insider, Shaun Buck shares how his company, Newsletter Pro rallies together to make a special contribution to those in need. The desire to give back originates with Shaun but he has also been able to galvanize his whole workforce around this benevolent endeavor. Learn more from Shaun’s story and how leaders like you can take steps toward caring for your community on this episode!

What is your approach to serving your clients? Do you lean heavily on promoting your product or service? Do you try to educate and give them resources that communicate you have their best interests in mind? On this episode of Inspired Insider, innovator and entrepreneur Shaun Buck shares his mindset around bringing clients on board. Shaun is a firm believer in the concept that customers are will be ready for your services when they know that they are ready. It’s a simple concept but it is a profound truth. At the heart of the matter, this saying communicates that relentless convincing won’t do you any good. Besides, you don’t want a client who isn’t fully on board and ready to participate in what you have prepared for them. Make sure to catch this episode as Shaun goes into greater detail on this topic!

What caused you to become the business leader you are today? Did you have a mentor who helped guide you into the business world? Was it a family member who instilled in you a strong work ethic? Or did you have to find your own way and make the path toward success uniquely yours? On this episode of Inspired Insider, Shaun Buck describes his journey and the role that hard work and innovation played in his success story. Shaun also has the fortunate perspective to consider how his children will learn from his example as they imitate a learn from his narrative. Discover additional lessons like this one from Shaun on this fascinating episode!

Resources Mentioned on this episode

Sponsor for this episode

Rise25’s mission is to connect you with your best referral partners and customers.

We connect you with strategic partnerships through our done for you podcast solution which is the best thing I have done for my business.

Our Done for you Podcast service – We help your company completely run and launch your own podcast and make sure you get ROI from it.

We distribute your show across more than 11 different channels (spotify, google play, itunes, and many more) including a dedicated blog post and social media. You simply show up and talk and we do everything else. Our team has been working with podcasters since 2009. I personally credit podcasting as the single best thing I have done for my business and my life. It has allowed me to connect with the founders/ceo’s of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, and many more. Besides making best friends and finding my business partner, podcasting has led to relationships with countless customers and referral partners.

The most important piece that most are missing is the right strategy and we make sure our clients get ROI so it becomes one of the most valuable parts of your strategic partnerships.

Since this requires a lot of humans (we have operations, developers, writers, audio editors, video editors) to do the work we have limited bandwidth and only want to work with the right company. If using a podcast for strategic partnerships, content marketing, and increasing clients and referrals sounds interesting to you go to and contact us or email support (at)

If your company wants to attract and connect with your highest level customers and referral partners then you can learn more and contact us to find out if your company qualifies at

Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.


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