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Michael E. Gerber is a business coach, speaker, and the author of The New York Times’ mega best-seller, The E-Myth Revisited. He also authored 32 other books regarding small business, entrepreneurship, leadership, and industry-specific E-Myth advice. 

Michael was named the “World’s #1 Small Business Guru” by Inc. Magazine. On a mission to “transform the state of small businesses worldwide,” Michael’s business development companies have served hundreds of thousands of small business owners for over 40 years.

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Here’s a glimpse of what you’ll learn:

  • Michael E. Gerber talks about the timeless principles in The E-Myth Revisited 
  • Michael’s eight-fold path to develop and scale a business
  • Why faster implementation isn’t always better
  • What inspired Michael to write the first E-Myth book, and how does he keep the brand fresh?
  • The value of working on yourself before working on your business
  • Michael’s advice for hiring and developing A-players
  • “Setting the soul” for your business through book writing

In this episode…

If you run a business, you’ve likely heard of the E-Myth. Today, we sat down with the legendary author Michael E. Gerber to learn more about the inspiration behind his books, his views on developing a company, and the timeless principles that apply to any business. 

One of Michael’s key points is that no matter what type of business you own, you’re in the people business. That’s why you should continue challenging, motivating, and developing your employees. When your people are well cared for, you can scale your business from one employee to 1,000. Want to learn more from Michael?

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz is joined by Michael E. Gerber, author of the E-Myth books, and co-hosts David Nilssen, Josh Hadley, Michelle Prince, and Tom Foster. Michael answers insightful questions about business development and entrepreneurship, shares advice for developing a team, and discusses how to find the soul of your business.

Resources mentioned in this episode:

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Sponsor for this episode

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Episode Transcript

Intro 0:01

You are listening to Inspired Insider with your host Dr. Jeremy Weisz.

Jeremy Weisz 0:22

Jeremy Weisz here, I’m the host of Inspired Insider Podcast. This was actually a special episode, where I’m on a panel with a few other top podcast hosts interviewing a very special guest, so stay tuned. And before we get to the interview, this episode is brought to you by Rise25 at Rise25, we help businesses give to and connect to their dream 100 relationships and how do we do that? We actually help you run your podcast, we are an easy button for you any business to help launch and run your podcasts we do strategy, accountability and full execution of your podcast. And you know, for me, the number one thing in my life is relationships. I’m always looking at ways to give to my best relationships. And I found no better way to do that over the past decade than the profile the people and companies I most admire on this planet and share with the world what they’re working on. So if you’ve thought about podcasting, you should. If you have questions, you can go to to learn more. Also on the podcast, you could check on episode we did on the five different types of podcast episodes you must create. So check that out and get ready for the episode. 

Dr. Jeremy Weisz here founder of I’m joined by a panel some of the top podcast hosts around and before we introduce today’s special guest, Michael E. Gerber the E-Myth. We’ll introduce our hosts and David wants to start us off.

David Nilssen 1:48

Hi there, David Nilssen, founder of Doxa Talent and the host of The Future is Borderless podcast where we highlight thought leaders and entrepreneurs from around the world.

Josh Hadley 1:57

And I’m Josh Hadley. I’m the host of the eComm Breakthrough Podcast where I interviewed the top business leaders in e-commerce to help share actionable steps that our audience can take to grow from seven figure econ businesses to eight figures and beyond.

Michelle Prince 2:12

And I’m Michelle Prince host of The Power of Authority Spotlight where we shine the light on business owners, entrepreneurs, leaders who are building a brand, they’re building the platform and they’re using their story to build their authority.

Tom Foster 2:25

And I am Tom Foster, I do The World of Marketing podcast, and I own Foster Web Marketing. We build websites for lawyers and doctors. And I read your book years ago, it was one of the most inspirational books I’ve ever read. I’m an entrepreneur, and I sunk my teeth in your book, Michael, it was one of the best it was one of the first ones that set me on my journey. So I am like hero worshipping right now. So it’s really an honor to meet you, sir.

Jeremy Weisz 2:53

I feel like this happens. Every other interview, Michael that someone mentions your book is the foundation for them starting so truly foundational. So as a proper intro, you know, Inc Magazine calls today’s guests the world’s number one small business guru. He’s an entrepreneurial and small business thought leader who’s impacted the lives of millions and millions of small business owners and hundreds of 1000s of companies worldwide for over 40 years. Michael E. Gerber is author of The New York Times mega best-seller and not just bestseller, mega best-seller for two consecutive decades, The E-Myth Revisited and nine other worldwide best selling E Myth books concerning small business entrepreneurship, leadership and management. And his mission is to transform the state of small business worldwide, which he’s done. Michael, thanks for joining us,

Michael E. Gerber 3:51

Michael, like, by the way, the readjustment of your script, okay. It’s now 32. E-Myth book strong 32.

Tom Foster 4:02

Fantastic. Congratulations to you, sir. Thank you.

Jeremy Weisz 4:06

You just had one with Austin Clark, who I know a launch of that book for pest control space. Love it. And we promoted that event that you guys did together. So that was awesome.

Michael E. Gerber 4:19

So Austin’s a sweetheart,

Jeremy Weisz 4:21

he’s great. So David, why don’t you start us off? The first question.

David Nilssen 4:26

Sure. Well, first, Michael, I will say similar to Tom, one of the first books I read when I started my entrepreneurial journey, and was struggling because I was that entrepreneur that wanted to reinvent everything and change it constantly and pay little attention to process and procedures. And I just thought it was a fantastic book and inspirational for me in terms of how to evolve as a business owner. And I guess along those lines, I would ask, you know, when you first wrote the book, I’d be curious, what was the sort of overarching message you were hoping to convey? And then how has that changed? Since then, you know, if you look how the world has evolved How or has it changed?

Michael E. Gerber 5:01

Well, first of all, let me correct something the assumption you’ve made, that the world has evolved. Everybody believes that the world has evolved, it hasn’t. The world has devolved. In fact, we are in worse shape today than we’ve ever been. So then what has evolved? Well, technology is, technology provides us with many tools that we didn’t have or even imagined admitted, then when I wrote my book, but what’s interesting about those tools is that they are in themselves systems. And they are purported to be systems that will transform the state of a business. The truth is, without what I’ve written in my core book, nothing will evolve. It will be though, because the systems themselves will be thought to be the marketing difference, that makes the business different. I I’d like to add that it’s not about making the business different. It’s about making the design business, right. And the only way one can make the business route is to make the people right within the dissidents, who don’t understand why, right, the word right, and what the word right really means. That’s the most profound impact The E-Myth Revisited has had, because it defined the word right. And doing so now more strenuously than I did in the book. But it defines the word right, in the right way. And that’s why Tom described his experience the way he has, and that’s why he gave it you’ve described your definition, the way you live. And I’m sure I’ll hear very much the same thing from everyone else in this conversation. And please hear me when I say that that’s not my narcissism, speaking. That’s my realization. Speaking. That’s what that book meant, and means, and will always make, it will mean that forever. You know, Michael,

Josh Hadley 7:39

I’m amazed with the book that you were you wrote the E-Myth, and because it is a timeless principles that are going to impact generations to come. And I look forward to my children and my grandchildren being able to read those principles, as an e-commerce business owner. And as I speak with other e-commerce business owners, there’s kind of this myth that people believe that they could do it all on their own, right. And they, what they do is they build a team of a lot of VAs that are surrounding themselves, but they are still the core function of the business. There’s a quote from your book that I want to read real quick and get your take on it. If your business depends on you, you don’t own a business, you have a job. And it’s the worst job in the world because you’re working for a lunatic. So Michael, can you provide some additional insight as to if you are working in the business? Why you don’t actually own a business?

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