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John Corcoran is a recovering attorney, an author and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his own boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs.

John has been the host of the Smart Business Revolution Podcast since 2012 where he has interviewed hundreds of CEOs, founders, authors and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo.

John is also the co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their client generate ROI through their done-for-you podcast service.

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Here’s a glimpse of what you’ll learn:

  • The first step to take when sending a cold email any VIP
  • Why you should lead your cold emailing with a give rather than an ask
  • Social proof and why it’s an important element in cold email outreach
  • John Corcoran talks about the velvet rope strategy
  • Why your cold email should have an open-loop
  • How to form an instant connection with your cold email
  • John explains the difference between a short and long version cold email

In this episode…

The first step to cold emailing any VIP for an ask is to lead with the exact opposite. Lead with a give. According to John Corcoran, when everyone else is zigging, if you zag, you stand out. And this means that if you lead with a give, instead of an ask, it is more effective. But leading your cold email with giving is only one part of the puzzle. There are other elements that are just as important and as powerful in order to bridge that gap and create a connection.

Join Dr. Jeremy Weisz on this episode of Inspired Insider as he talks with John Corcoran, his co-founder over at Rise25 about the best tips and strategies they use when sending cold emails to VIPs. They discuss in details the give-first philosophy of cold emailing, the elements that make a cold email successful, and they also explain the difference between a short and a long version outreach. Stay tuned.

Resources Mentioned on this episode

Sponsor for this episode

Rise25’s mission is to connect you with your best referral partners and customers.

We connect you with strategic partnerships through our done for you podcast solution which is the best thing I have done for my business.

Our Done for you Podcast service – We help your company completely run and launch your own podcast and make sure you get ROI from it.

We distribute your show across more than 11 different channels (spotify, google play, itunes, and many more) including a dedicated blog post and social media. You simply show up and talk and we do everything else. Our team has been working with podcasters since 2009. I personally credit podcasting as the single best thing I have done for my business and my life. It has allowed me to connect with the founders/ceo’s of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, and many more. Besides making best friends and finding my business partner, podcasting has led to relationships with countless customers and referral partners.

The most important piece that most are missing is the right strategy and we make sure our clients get ROI so it becomes one of the most valuable parts of your strategic partnerships.

Since this requires a lot of humans (we have operations, developers, writers, audio editors, video editors) to do the work we have limited bandwidth and only want to work with the right company. If using a podcast for strategic partnerships, content marketing, and increasing clients and referrals sounds interesting to you go to and contact us or email support (at)

If your company wants to attract and connect with your highest level customers and referral partners then you can learn more and contact us to find out if your company qualifies at

Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

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Episode Transcript

John Corcoran

All right. Welcome everyone. John Corcoran here. And we’re about to get started. I’m the host of The Smart Business Revolution podcast and we’re recording this live. But on my podcast, I get to talk with all kinds of interesting CEOs, founders and entrepreneurs and companies in organizations like YPO, EO, Activation Blizzard, Lending Tree, Open Table X Software, and many more. I’m also the Cofounder of Rise25, where we connect b2b business owners to their ideal prospects. And I’m here with my Cofounder, Dr. Jeremy Weisz. And let me tell you a little bit about Dr. Weiss, for those of you who don’t know him in addition to cofounding and running running Rise25 with myself, he’s been featuring top entrepreneurs, with video interviews since 2010 2010. And he has featured the founders or CEOs of P90x, Atari, Einstein Bagels, Mattel, Orlando Magic RX bars, few those companies you’ve probably heard of before, many more on InspiredInsider, he also was a Senior Producer for six years at one of the early top business podcast helping to put systems in place for them and run some of the behind the scenes operations. And even before we put together the Rise25 podcast service, where we help companies to run and get ROI from their podcasts, you know, he would say all the time, and every business should have a podcast, because hands down is one of the best things that he’s ever done in his business in life. He’s made best friends, met his business partner, that’s me, and countless clients and referral partners who come from the relationships that have come from the podcast, we’re going to talk about one element of that here today. So what we’re going to talk about here today is the actual outreach, reaching out, particularly to VIPs or influencers, it could be a top client prospect, it could be a top referral partner or strategic partner, but we’re going to really break down for you the process that you need to follow, and what elements need to go into that outreach message if you want to be successful about it. And I can say that I have featured, you know, CEOs of publicly traded companies, I featured billionaires on my podcast, and Jeremy, absolutely the same as well. So Jeremy, welcome. Thanks for being here.

Jeremy Weisz

Thanks. You know, the the most common question we get, I would say, at least I got is how do you get in touch with these people? How do you and then when you asked a bunch of people, what are you most interested in having this talk about? They said, How do you cold email VIPs. And so we figured we’d break down the exact process, we would even share exactly what we write. Yes. And I’ve, you know, sent out 11 today, as we’re talking, I’ve sent 11 of them today. And they’re customized, but, you know, in our lives, we come from the same, you know, kind of thought process of how do you give to someone? How do you give to someone as much as humanly possible? So when we’re thinking of anything approaching someone, immediately, we’re thinking of number one, how do you give to that person?

John Corcoran

And we The reason for this, in part is because, you know, when everyone else is zigging, if you zag you stand out. And how many times a day do you get an email solicitation or a LinkedIn solicitation from someone who just immediately tries selling to you, immediately tries pitching you on something? And it just never will go? Never works? Well, yeah, you know, one in a million times does it work? Well, people do it because they spray and pray and hope it’ll work. But if you turn that around, and in a manageable way, you lead with a give rather than ask, it’s a lot more effective. So that’s point number one is reaching out with a gift. What do you mean by that? Jeremy? I mean, like, here, I’m going to send you a box of cookies. What does that mean? That

Jeremy Weisz

back? So we were talking about this, and we reverse engineered when we write and we reach out what is in that reach out? Okay. And the first thing that we talked about was giving. And the giving could be a number of things in our situation, it’s profiling them and their thought leadership in their company and whatever product or service they’re working on now on our podcasts, because, you know, having a podcast you have a platform that you can give to others.

John Corcoran

Right. And I should point out that it doesn’t have to be with a podcast. So you know, we both employed this strategy by No, it does have to be about Yes,


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