Gavin Zuchlinski is the Founder of Acuity Scheduling which has over 6500 business accounts, 100K appointments scheduled each month with a team of 3.
-Listen to how he escaped his government job.
-What did he do when he felt his marketing was failing?
What else will you learn in this interview?
- Big mistakes discussed were focusing on product and not enough on marketing.
- What failed in marketing?: conversion rate was poor, spent 3K on adwords with little conversions.
- Why does he say that he Failed in pricing?
- Why is measuring everything so important?
- How did he straddle a government job and his entrepreneurial venture?
- What did he do to optimize is homepage?
Gavin drinks about 8 espressos a day and is addicted.
Business Mentors, Tools, Books mentioned:
- 37 Signals
- Jason Fried
- Berico Technologies CEO
A little background about Acuity Schedyling
Acuity Scheduling is for Easy Online Appointment Scheduling.
It allows people to save time by having your clients book appointments online, on their own, at any time, anywhere in the world — and on your schedule. They grow 15-20% per month.
Sponsor for this episode
At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.
We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.
When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.
The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.
We make distribution easy.
We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.
Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.
The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.
Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.
Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.
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