Search Interviews:

Gavin Zuchlinski is the Founder of Acuity Scheduling which has over 6500 business accounts, 100K appointments scheduled each month with a team of 3.

-Listen to how he escaped his government job.
-What did he do when he felt his marketing was failing?

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What else will you learn in this interview?

  • Big mistakes discussed were focusing on product and not enough on marketing.
  • What failed in marketing?: conversion rate was poor, spent 3K on adwords with little conversions.
  • Why does he say that he Failed in pricing?
  • Why is measuring everything so important?
  • How did he straddle a government job and his entrepreneurial venture?
  • What did he do to optimize is homepage?


Gavin drinks about 8 espressos a day and is addicted.

Business Mentors, Tools, Books mentioned:

  • 37 Signals
  • Jason Fried
  • HelpScout
  • VisualWebsiteOptimizer
  • Berico Technologies CEO

A little background about Acuity Schedyling

Acuity Scheduling is for Easy Online Appointment Scheduling.
It allows people to save time by having your clients book appointments online, on their own, at any time, anywhere in the world — and on your schedule. They grow 15-20% per month.

Sponsor for this episode

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Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90xAtariEinstein BagelsMattelRx BarsYPOEOLending TreeFreshdesk, and many more.

The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.

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Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.


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